

Extraordinary selection
From standard cars to supercars, find the perfect car for any occasion or budget

Liability insurance included
Third-party liability insurance comes standard, and choose from a range of vehicle protection plans

Easy airport pickup
You can skip the rental counter at 100+ airports across the US and Canada
Average daily prices for a 3-day trip

Nissan Rogue
2025
•4.75
(4)

Nissan Rogue
2024
•4.96
(138)

Hyundai Venue
2026
•4.93
(48)

Honda HR-V
2016
•4.98
(86)

Chevrolet Trax
2026
•5.0
(4)

Ford EcoSport
2021
•5.0
(17)

Nissan Murano
2020
•4.97
(84)

Lexus RX
2016
•4.97
(34)

Land Rover Discovery
2020
•4.95
(43)

Madison, Wisconsin offers an exceptional blend of vibrant university culture, pristine lakes, and scenic countryside that makes it perfect for exploration. The city sits beautifully between Lake Mendota and Lake Monona, creating stunning waterfront views and outdoor recreation opportunities. From the bustling State Street connecting the University of Wisconsin campus to the State Capitol, to the charming farmers' markets and craft breweries, Madison provides diverse experiences for every traveler. An SUV enhances your Wisconsin adventure by providing the elevated seating position to appreciate the rolling hills, ample space for outdoor gear, and reliable performance through the region's varying weather conditions.

The Nissan was exactly what I needed for the trip! Ahsan was very easy to communicate with and was very flexible when my plans changed last minute. Would certainly rent from him again!
Seamless pick up. The car was clean and nice. Good communication leading up to the trip. Very happy with this rental experience.

Everything from communication, to the cars cleanliness, and the selflessness of the owner was great. I will rent from Ziyi again if im back in Wisconsin.
Great rental. Wish it had navigation but that’s all. Very clean, responsive, and easy to work with.
Great host, car was clean and smooth. Had to extend and he was completely understanding. Would rent again.

Perfect communication and excellent host. Car was very clean and exactly what I needed!


Second time renting and second perfect experience. Host is responsive and accommodating.

Great value and great ride. Everything went smooth and communication was very good as well. Happy all around.


Car was great, Laurie was a superb communicator and would highly recommend!!! No

Emily made it very easy and smooth. I was a little disappointed I had a $20 parking fee to pick up the car.


Love that car drove great great on gas and owner was very friendly and responded fast already booked another vehicle with him book you won’t be disappointed.
Madison and the surrounding Wisconsin region offer incredible diversity for travelers seeking both urban sophistication and natural wonder. You can explore the vibrant downtown area with its renowned farmers' markets, tour the impressive State Capitol building, or venture to the scenic Wisconsin Dells for breathtaking rock formations. The area's numerous lakes provide excellent opportunities for waterfront dining and recreation, while nearby state parks showcase the region's stunning landscapes. An SUV gives you the comfort and visibility to fully appreciate Wisconsin's rolling terrain and seasonal beauty while ensuring you have plenty of space for any outdoor equipment or shopping discoveries.
The Wisconsin State Capitol stands as one of the most beautiful capitol buildings in America, featuring a stunning dome that rivals the U.S. Capitol. Located in the heart of downtown Madison, this architectural masterpiece offers free tours showcasing intricate murals, marble details, and panoramic city views. The surrounding Capitol Square buzzes with activity, especially during the famous Saturday farmers' market that wraps around the entire building. Parking downtown can be challenging during peak times, so arriving early is recommended. Your rental SUV provides excellent visibility for navigating the city's grid system and offers comfortable seating while you take in the impressive skyline views of this remarkable Wisconsin destination.
Lake Mendota creates a stunning backdrop for the University of Wisconsin campus and offers some of the most scenic drives in the Madison area. The lakefront path provides beautiful views year-round, while the nearby Memorial Union Terrace becomes a popular gathering spot for locals and visitors alike. You can easily access multiple parks along the shoreline, each offering unique perspectives of the water and surrounding landscape. The university area features tree-lined streets perfect for leisurely exploration, with plenty of cafes, bookstores, and cultural attractions to discover along the way.
The Wisconsin Dells region showcases some of the Midwest's most dramatic natural scenery, featuring towering sandstone cliffs and winding river valleys carved over thousands of years. This geological wonderland lies within easy reach of Madison and offers numerous scenic overlooks accessible by car. The area provides excellent opportunities for photography, hiking, and simply appreciating the unique rock formations that make this region famous. Multiple state parks in the vicinity offer well-maintained roads leading to spectacular viewpoints. Your rental SUV handles the varied terrain beautifully while providing the elevated perspective needed to fully appreciate the sweeping vistas and dramatic landscapes that define this remarkable Wisconsin destination.
Devil's Lake State Park represents Wisconsin's most visited state park, featuring a pristine 360-acre lake surrounded by ancient quartzite bluffs rising 500 feet above the water. The park offers well-maintained roads leading to various trailheads and scenic overlooks that showcase the area's unique geology. Multiple parking areas provide access to different sections of the park, allowing you to explore both the peaceful lakefront and the dramatic cliff-top views. The surrounding Baraboo Hills create a stunning backdrop for outdoor photography and nature appreciation throughout the changing seasons.
The House on the Rock area near Spring Green offers one of Wisconsin's most unique attractions, set amid rolling hills and scenic countryside that epitomizes the region's natural beauty. This architectural marvel sits atop a chimney rock formation, providing spectacular views of the Wyoming Valley below. The surrounding landscape features winding country roads that showcase Wisconsin's agricultural heritage and stunning seasonal changes. Multiple scenic routes lead through charming small towns and past historic sites, including connections to Frank Lloyd Wright's Taliesin. Your rental SUV ensures comfortable travel through the gently rolling terrain while offering excellent visibility for appreciating the pastoral landscapes and architectural treasures that make this area of Wisconsin truly special.
Turo
App-based experience
No waiting in line
1,600+ unique makes & models
Get the exact car you choose
Delivery options & thousands of pickup locations
Cars rented out by local small businesses
Vehicles and hosts rated by guests
Traditional rental
Standard rental counter experience
Waiting in line
Limited selection
Get one type of car “or similar”
Pickup at retail locations
Owned by large corporations
No vehicle ratings
To rent a car on Turo in the US, you must be 18 years old or older.
Several gas stations operate along Highway 51 between Dane County Regional Airport and downtown Madison, providing convenient fuel stops for your rental car. EV charging stations are available at various locations throughout Madison, including shopping centers and public parking areas in Dane County. Many hotels and businesses in the Madison area also offer charging facilities for electric vehicles.
From Dane County Regional Airport, head northeast on International Lane toward Highway 51, then follow Highway 51 north directly into downtown Madison. The route takes you through scenic Wisconsin countryside before reaching the bustling Madison city center. Highway 51 provides the most straightforward path from the airport to Madison's downtown area.
Yes there is — whether you want to rent a car for three days, three months, or even longer, you can on Turo. You'll find discounted prices on bookings lasting 3+, 7+, or 30+ days, so you can get the best deals and lowest rates possible by booking longer trips.
No, you don't need personal insurance coverage to rent a car on Turo. In the US, any personal insurance you may have that covers damage to the host's vehicle would kick in before your Turo protection plan. When booking a car in the US, you'll choose between three protection plans — Premier (eligibility requirements apply), Standard, or Minimum — to get the level of protection that's right for you. On each trip, you're covered with third-party automobile liability insurance provided under a policy issued to Turo by Travelers Excess and Surplus Lines Company.* In New York state, you'll also choose between Premier (if available), Standard, or Minimum. With each plan, you're covered with liability insurance of $1,250,000.* Protection plans for New York trips also include access to roadside assistance, priority phone support, and 24/7 customer assistance.
An SUV provides excellent versatility for exploring Wisconsin's diverse terrain around Madison, from urban streets to scenic rural roads throughout Dane County. The elevated seating position offers better visibility during Wisconsin winters, while the cargo space accommodates luggage and recreational gear for outdoor activities. Consider your specific travel plans around the Madison area when choosing between a compact SUV or full-size SUV for your Wisconsin adventure.
Wisconsin requires headlights during precipitation and reduced visibility conditions, while right turns on red are permitted after a complete stop unless posted otherwise. Speed limits in Madison typically range from 25-35 mph in residential areas and up to 55 mph on major thoroughfares like those connecting Dane County Regional Airport to the city. Always yield to pedestrians at crosswalks and maintain proper following distances on Wisconsin roads.
Wisconsin does not operate toll roads, so you won't encounter any toll booths when driving from Dane County Regional Airport throughout Dane County or the greater Madison area. All major highways and local roads around the airport remain toll-free for travelers. This makes budgeting for your Wisconsin road trip more predictable since gas will be your primary driving expense.
Highway 51 north leads to scenic Wisconsin Dells and the beautiful lake country, while Highway 18 west takes you through charming small towns toward the Mississippi River valley. The Lake Mendota loop offers stunning views of Madison's lakefront areas and the University of Wisconsin campus from your rental car. Each route from Dane County showcases different aspects of Wisconsin's natural beauty and cultural attractions.
You can get discounts and low cost car rental on Turo. On your Account page, make sure you've checked the box to receive email notifications, and enable push notifications from the Turo app in your phone settings — we'll send you occasional promo codes, discounts, and deals. Additionally, frequent travelers on Turo can get rewarded with the loyalty bonus — earn a promo code for one bonus day when you take trips totaling 10 days in a 90-day period.
* Est. daily price. Search for up to date price information.