Last revised: October 24, 2024
Turo Inc. and its subsidiaries (collectively, “Turo”, “we”, or “us”) care about privacy and want you to be familiar with how we collect, use, process, and disclose your personal information. This Privacy Policy describes our privacy practices in connection with our websites and applications that link to this Privacy Policy (collectively, the “Services”) and our offline interactions with you in settings where we post this Privacy Policy.
We collect three categories of personal information - personal information you give us; personal information automatically collected from your use of the Services; and personal information from third-party sources.
Account data. When you register for an account with us, we require certain personal information to open your account, such as your name, email address, and password.
Profile data. We may also ask you to provide additional profile information to use certain features of the Services which may include street addresses, phone numbers, driver’s license number, date of issuance and issuing country and/or state, profile photos, employer, city, school, biography, and date of birth. Certain parts of your profile (like your profile photos, employer, city, school, and biography) are part of your public profile page and will be publicly visible to others.
Vehicle data. We collect information you provide in relation to a vehicle such as vehicle listing details, vehicle identification number (VIN), vehicle location, availability dates, reviews, and uploaded trip photos.
Payment data. We collect your digital payment details, bank account or payment card numbers, and transaction information in connection with a potential or actual transaction, which may be processed and stored by one or more third party payment service providers or digital payments companies.
Identity verification data. In some instances, we may collect identity verification information such as a photograph or scanned copy of a driver’s license, passport, national ID card, or payment card, last four digits of your Social Security number, social insurance number, social media account information, driver’s/motor vehicle record, insurance information, or other forms of identification information. Where we request that you withhold certain information (such as obscuring or redacting aspects of identification information), please do so. To learn more, visit our Help Center article about Getting Approved to Drive.
Biometric data. In some instances and with your consent we or our third-party provider(s) may collect biometric information such as facial recognition data derived from photos and identification documents you submit for verification. See our biometric data privacy policy for more information.
Communications. When you communicate with Turo, including via phone, email, or chat, or use the Services to communicate with other users, we collect information about your communication and any information you choose to provide.
User research and survey data. We collect information you provide when you choose to participate in user research initiatives and/or community surveys. This may include demographic information if you choose to share it with us, video and/or audio recording, and written responses to prompts as part of a diary submission.
Usage data. We collect information about your interactions with the Services, such as the pages or other content you view, your log-in history, your searches, bookings you have made, how long you spent on a page or screen, sites from which you link or browse to in the Services, navigation paths between pages or screens, information about your activity on a page or screen, access time, duration of access, and other actions on the Services.
Location data. When you use certain features of the Services, we may collect information about your approximate location (e.g., city/town associated with your IP address). When you opt in to use our location sharing feature, we may collect the precise location information of your mobile device. Keep in mind that most mobile devices allow you to control or disable the use of location services by any application on your mobile device in the device’s settings menu.
Device data. We collect information about your computer or mobile device, such as its operating system type and version number, manufacturer and model, browser type, screen resolution, IP address, unique device identifiers, or general location information such as city, state, or geographic area.
Trip data. We collect transactional information related to the trips you take through the Services, including the date and time of your trip, amounts charged, and other related trip details.
In-vehicle device data. If a vehicle is enrolled in a Turo Go program or has a Turo Go device installed, we may remotely collect certain information about the vehicle. Depending on the make, model, and year of the vehicle, this information may include, GPS location, car battery voltage, fuel level, odometer reading, malfunction indicator lamp (e.g., a check engine light), door state (e.g., locked/unlocked), engine state (e.g., stopped/running), and VIN.
Cookies and similar technology. When you access the Services, we (including companies we work with) may place small data files on your computer or other device. These data files may be cookies, clear gifs, pixel tags, e-tags, “Flash cookies”, or other local storage provided by your browser or associated applications (collectively “Cookies”). For more detailed information on our use of these technologies, please see our policy on Cookies, Web Beacons, and Similar Technologies. At this time, we do not respond to browser ‘Do-Not-Track’ signals.
Third-party services. If you choose to log in to our Services through a third-party site or service (e.g., Apple or Google), the third-party service may send us information such as your registration and profile information from that service. The information we may receive varies by service and is controlled by the relevant service. By associating an account managed by a third party with your Turo account and authorizing Turo to have access to this information, you agree that Turo may collect, store, and use this information in accordance with this Privacy Policy. We are not responsible for how those third parties use and share your information. Please refer to the privacy policies of those third parties to understand how they use and share your personal information.
Third-party in-vehicle devices. If your vehicle, or a vehicle you book through the Services, includes an in-vehicle device or system operated by a third-party service (including vehicle manufacturers) or installed by the host, that host or service may record information about your use of the car. These devices or systems may monitor the car's condition, performance and operation, track fuel consumption, distance traveled, location, and other information. The host and/or third-party service will be solely responsible for its use of such information but may disclose such information to Turo, which we will use in accordance with this Privacy Policy.
Background check services. To the extent permitted by applicable laws, Turo may collect background information about you from public records, background check providers, or other screening services, including credit reports and information about criminal convictions or from sex offender registries. We may use your information, including your full name and date of birth, to obtain such reports.
Other sources. To the extent permitted by applicable law, we may receive additional information about you, such as demographic data, fraud detection information, or data from credit bureaus and other third-party data providers.
We may combine the information about you that we receive from third-party sources with other information we have about you.
We use, store, and process your personal information to provide and improve the Services and for security and safety purposes. For example, we may use your information:
We may use your personal information to analyze and improve the Services and to develop new products and services, including by studying our user demographics of the Services. We may also create aggregated, de-identified, or other anonymous data from your personal information. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.
We and our third party advertising partners may collect and use your personal information for marketing and advertising purposes:
Direct marketing. We may send you Turo-related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the Opting out of marketing communications section below.
Interest-based advertising. We may contract with third party advertising and social media companies to display ads on the Services and other sites. These companies may use cookies and similar technologies to collect information about you (including the device data, online activity data, and/or geolocation data described above) over time across our Services and other sites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. These ads are known as “interest-based advertisements”. You can learn more about your choices for limiting interest-based advertising, in the Interest-based advertising choices section below.
We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal processes, such as to respond to subpoenas or requests from government authorities.
In some cases, we may specifically ask for your consent to process your personal information.
We may also use your personal information as described elsewhere in this Privacy Policy or as disclosed to you at the time of collection.
We may share your information at your direction or with your consent.
Your public listing page on the Services will always include some basic information, such as your user ID or name associated with your account, your public profile photo, and for hosts, the city where your car is located, your listing description, your calendar availability, transaction related information to allow our community to evaluate your reliability and responsiveness, and reviews or feedback about you. Your public listing page may also include aggregate demand information (such as number of page views over a period of time) and information about your cancellations. The Services may also display the approximate geographic pick-up location of your vehicle.
The Services allow your public profile and public listing pages to be included in search engines, in which case your public profile and public listing pages may be indexed by search engines and may be published as search results.
Turo enables car owners and those authorized to offer and share vehicles with other individuals. If you agree to a booking through the Services, we may provide your information to the other party in that transaction as reasonably necessary to facilitate the transaction. For example, Turo may provide your mobile phone number to facilitate communication, your driver's license information to confirm license validity and for identity verification, or your photograph to facilitate identification. We will also share the address of the vehicle and, if applicable, the proposed delivery location with the other party. If you used the Trip Photo feature, we may share the trip photos you upload and associated captions with the other party. The other party may also send you text messages (such as to confirm pickup or delivery location). Standard telephone minute and text and data charges may apply.
We may share information with vendors and service providers who support the operation of the Services and business and who need access to such information to carry out their work for us (including, for example, web hosting, analytics, payment processing, email delivery, marketing, insurance, claims administration, vehicle recovery, roadside assistance, incident response, and customer support services). In some cases, the service provider may directly collect the information from you on our behalf. For hosts who choose to use our photography program, your contact information will be shared with the photographer assigned to shoot your vehicle. These service providers may use your personal information only as directed or authorized by us.
If you have enabled features or functionality that connect the Services to a third-party platform or social media network (such as by logging in to the Services using your account with the third party, providing your API key or similar access token for the Services to a third party, or otherwise linking your Services account to a third party’s services), we may disclose to the third-party platform or social media network the personal information necessary to facilitate the connection or that you authorized us to share. We do not control the third party’s use of your personal information.
We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us.
We may sell, transfer, or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization, or sale of assets, or in the event of bankruptcy or dissolution.
We may disclose your personal information to courts, law enforcement, governmental or tax authorities, or third parties. We will make such disclosure to the extent we are required or permitted to do so by applicable law or where we consider such disclosure is reasonably necessary to comply with our legal obligations or legal process, to respond to claims asserted against us, and for the security and safety purposes described above. We may also disclose your information in response to valid legal requests relating to criminal investigations or alleged or suspected illegal activity or any other activity that may expose Turo, you, or any other user, or to protect the rights, property, or personal safety of Turo, our users, or others.
We may also disclose your personal information as described elsewhere in this Privacy Policy or as disclosed to you at the time of collection.
You can control the methods by which we may contact you about your account, your booking and listing activities, promotions, and announcements in the Notifications section within your Turo account.
You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email. You may continue to receive service-related and other non-marketing emails. If you receive marketing text messages from us, you may opt out of receiving further marketing text messages from us by replying STOP to our marketing message or as described in the message.
You can review, correct, update, and edit certain information that has been previously provided to us by you at any time by logging in to your account and reviewing your account settings and profile. You can also access or request a correction of your information by contacting us at support.turo.com. For your protection, we may need to verify your identity before implementing your request.
If you wish to close your account and request deletion of your personal information, please send an email to accountclosure@turo.com or contact us at support.turo.com.
Please note that we may be unable to delete information needed to comply with applicable laws, detect or prevent fraud, collect any fees owed, resolve disputes, assist with or process claims, troubleshoot problems, assist with any audits and investigations, to enforce our Terms of Service and Policies, and take other actions reasonably necessary, permitted, or required by applicable law. There may also be residual information that will remain within our databases and other records, which will not be removed.
You can request a copy of your personal information pursuant to any information access rights that you may have under applicable laws in your account page or by contacting use at privacy@turo.com. We may request proof of identification or re-authentication to verify your access request.
Users of our mobile application can disable the application’s access to the device’s location within the device’s settings.
Your choices for limiting use of your personal information for interest-based advertising include:
Cookie preferences. You may change your cookie preferences for Turo's website at any time via the cookie preferences link located in the webpage footer.
Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device (e.g., Apple ID for Advertising or Google Advertising ID) for interest-based advertising purposes.
Using privacy plug-ins or browsers. You can block sites from setting cookies for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers.
Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies (but note we may work with companies that do not participate in these programs):
Where we are required by law to collect your personal information, or where we need your personal information in order to provide the Services to you, if you do not provide this information when requested (or we later delete it at your request), we may not be able to provide you with the Services.
If you choose to connect the Services to a third-party platform or social media network, such as by using the third party’s authentication service to log into your account on the Services, you may be able to control your settings through the third-party platform or social media network. If you withdraw our ability to access certain information from a third-party platform or social media network, that choice will not apply to information that we have already received from that third party.
We employ a number of technical, physical, and organizational measures designed to protect information against unauthorized access, destruction, or alteration while it is under our control. However, no method of transmitting or storing information can be 100% secure and we cannot guarantee the security of your personal information.
The Services are controlled and operated from the United States. Your personal information may be used, stored, and processed in any country where we have facilities or in which we engage service providers. These locations may be outside of your state, province, or country of residence, and may have different and/or less protective data protection rules than those of your state, province, or country. As a result, this information may be subject to access requests from governments, courts, regulatory agencies, security authorities, or law enforcement in those jurisdictions according to the laws in those jurisdictions.
We ask that you not send us, and you not disclose, any sensitive information (e.g., Social Security numbers, social insurance numbers, passports, information related to racial or ethnic origin, or health) on or through the Services or otherwise to us unless specifically requested.
The Services are not intended for anyone under the age of 18 and we do not knowingly collect personal information from users under the age of 18. If a minor under the age of 18 has already provided us with personal information, his or her parent or guardian may contact us to request that we delete it.
This Privacy Policy addresses only the use and disclosure of information collected by Turo. This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates. If you disclose your information to others, or if you are directed to a third-party website, their privacy notices and practices will apply. Some areas of the Services implement Google Maps/Places mapping services, including the Google Places API. In addition, to fight spam and abuse of the Services, Turo has implemented reCAPTCHA Enterprise, a Google service. Your use of the Services is subject to Google’s Privacy Policy.
Where Turo has provided you with a version of this Privacy Policy in a language other than English, in case of any wording discrepancies between such version and the English version, the English wording takes precedence. In France and if you are a consumer, the French language version will prevail.
We may change this Privacy Policy. Please take a look at the “Last revised” legend at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Services or as otherwise indicated. Your use of the Services following these changes means that you accept the revised Privacy Policy. If you don’t agree to these changes, you can contact us to close your account.
Turo welcomes your questions and comments about privacy. Please feel free to contact us at Turo Inc., 111 Sutter Street, San Francisco, CA 94104 USA. You may also email us.
Scope. This section applies only to California residents entitled to receive the information in this section under the California Consumer Privacy Act of 2018, including as amended under the California Privacy Rights Act of 2020 ("CCPA"). It describes how we collect, use, and share Personal Information of California residents when we act as a "business" as defined under the CCPA, and their rights with respect to their Personal Information. For purposes of this section, "Personal Information" has the meaning given in the CCPA but does not include information excluded from the scope of the CCPA. In some cases, we may provide a different privacy notice to certain categories of California residents, such as job applicants, in which case that notice will apply instead of this section.
As a California resident, you have the rights listed below.
Information. You can request the following information about how we have collected and used your Personal Information:
Access. You can request a copy of the Personal Information that we have collected about you during the past 12 months.
Deletion. You can request that we delete the Personal Information that we have collected from you.
Correct You can request that we delete update or correct inaccuracies in your Personal Information.
Nondiscrimination. You are entitled to exercise the rights described above free from discrimination in the form of any unlawful denial of service, increase in the price of services, decrease in service quality, or suggestion that you may be penalized for exercising your rights.
Based on our understanding of the term "sell" under the CCPA, we do not sell personal information to third parties and have not sold Personal Information during the twelve months preceding the "last revised" date of this Privacy Policy. However, like many companies online, we use services provided by Google, Facebook, and others that help deliver interest-based ads to you as described in the section above entitled Interest-based advertising. We describe how you can opt-out of use of your Personal Information for interest-based advertising in the section entitled Interest-based advertising choices. You may at any time indicate that you do not want us to sell your Personal Information or share or disclose your Personal Information for online targeted advertising activities by clicking the "Do not sell or share my personal information" link in the footer of our website and opting out.
You can request to exercise your information, access, and deletion rights by contacting us at support.turo.com or emailing privacy@turo.com.
We may decline your request where required or permitted by law. We will need to confirm your identity to process your requests and we reserve the right to confirm your California residency as well. Government identification may be required. You may designate an authorized agent to make a request on your behalf by providing a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government issued identification. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it. You should transmit your government-issued identification or any other sensitive information to us only as instructed. Email is not a secure means of communication and you should not email your government-issued identification or any other sensitive information to us.
The chart accessible here provides additional information pursuant to the CCPA about the Personal Information we collect, use, and share.
If you reside in Colorado, Connecticut, Montana, Oregon, Texas, Utah or Virginia, or are otherwise protected by privacy and data protection laws you may submit a request to privacy@turo.com to exercise any data subject right that you may have under applicable law.
Please note that you may need to verify your identity and request before we are able to process your request. As part of this process, you may be required to provide personal information, such as your name, state of residence, and email address associated with your account and/or government identification.
The information in this section applies only to individuals in the European Economic Area (“Europe”) and the United Kingdom.
Personal information. Except as otherwise specified, references to “personal information” in this Privacy Policy are equivalent to “personal data” governed by European data protection legislation.
Controller. Turo Inc. is the controller of your personal information covered by this Privacy Policy for purposes of data protection legislation in the United Kingdom and Europe. You may contact us at privacy@turo.com.
Legal bases for processing. The legal bases of our processing of your personal information as described in this Privacy Policy will depend on the type of personal information and the specific context in which we process it. If you have questions about the legal basis of how we process your personal information, contact us at privacy@turo.com.
Use for new purposes. We may use your personal information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.
Retention. We retain personal information where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested; to comply with applicable legal, tax, or accounting requirements; to establish or defend legal claims; or for fraud prevention). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
The data protection laws of the United Kingdom and Europe give you certain rights regarding your personal information. If you are located in the United Kingdom or Europe, you may ask us to take the following actions in relation to your personal information that we hold:
Access. Provide you with information about our processing of your personal information and give you access to your personal information.
Correct. Update or correct inaccuracies in your personal information.
Delete. Delete your personal information.
Transfer. Transfer a machine‐readable copy of your personal information to you or a third party of your choice.
Restrict. Restrict the processing of your personal information.
Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.
You may submit these requests by email to privacy@turo.com or our postal address or by accessing certain features in the Services.
We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us at privacy@turo.com or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator here.
To facilitate our operations and provide the Services, we may transfer, store, and process your information within our family of companies, partners, and service providers, which may be based outside of Europe. If we transfer your personal information from Europe to a country outside of Europe such that we are required to apply additional safeguards to your personal information under European data protection laws, we will do so, for example, by implementing the standard contractual clauses adopted by the European Commission. Similarly, if we transfer your personal information from the United Kingdom to a country outside of the United Kingdom such that we are required to apply additional safeguards to your personal information under data protection laws of the United Kingdom, we will do so, for example, by implementing the international data transfer agreement or addendum. Please contact us at privacy@turo.com for further information about any such transfers or the specific safeguards applied.
Turo Inc. is the controller of the personal information we collect. However, in accordance with applicable privacy law, we have appointed local representatives in the United Kingdom and Europe.
The contact details of our representative in the United Kingdom are:
TuroUK Ltd Turo Office, Moray House, 23-31 Great Titchfield Street, London W1W 7PA United Kingdom
The contact details of our representative in Europe are:
Turo France SAS 9 rue du 4 Septembre, 75002 Paris France, Attn: Legal Department
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