

Extraordinary selection
From standard cars to supercars, find the perfect car for any occasion or budget

Liability insurance included
Third-party liability insurance comes standard, and choose from a range of vehicle protection plans

Easy airport pickup
You can skip the rental counter at 100+ airports across the US and Canada
Average daily prices for a 3-day trip

Audi A4
2021
•5.0
(21)

Ford Fusion
2013
•5.0
(8)

Nissan Versa
2017
•4.0
(4)

Ford Focus
2015
•5.0
(9)

Mercedes-Benz E300
1991
•New listing

Mercedes-Benz C-Class
2019
•5.0
(1)

Mercedes-Benz S-Class
2017
•5.0
(9)

Chevrolet Malibu
2021
•5.0
(2)

Mercedes-Benz S-Class
2023
•New listing

East Rochester sits in the heart of New York's Finger Lakes region, where historic charm meets modern convenience just outside Rochester's bustling downtown. You'll discover tree-lined neighborhoods, local parks, and easy access to the greater Rochester area's attractions. A rental car gives you the freedom to explore the scenic Finger Lakes, visit nearby wineries, and navigate between Rochester's cultural districts and East Rochester's quiet residential streets. Your rental car becomes essential for day trips to Letchworth State Park or spontaneous visits to the many lakes that define this beautiful region. The flexibility of your own vehicle lets you experience both small-town tranquility and big-city amenities at your own pace.
East Rochester offers access to the greater Rochester area's rich cultural scene, from the Strong National Museum of Play to the historic Highland Park. Your rental car opens up the entire Finger Lakes region, including Canandaigua Lake for swimming and boating activities. The nearby Eastman Museum showcases photography and cinema history, while Seabreeze Amusement Park provides family entertainment along Lake Ontario's shore. Having your own vehicle means you can easily explore Rochester's vibrant downtown, visit local farmers markets, and take scenic drives through the rolling hills that surround East Rochester.
The Strong National Museum of Play stands as one of Rochester's premier family attractions, featuring interactive exhibits and the National Toy Hall of Fame. You'll find convenient parking available near the museum, making it easy to spend a full day exploring the hands-on displays. The drive from East Rochester takes you through some of Rochester's most historic neighborhoods, offering glimpses of the city's architectural heritage along the way.
Highland Park transforms into a spectacular display of color during spring, hosting Rochester's famous Lilac Festival with over 500 varieties of lilacs. Your rental car allows you to visit during peak bloom season and explore the park's extensive walking trails and gardens. Parking areas surround the park, and the scenic drive through Rochester's residential areas showcases the city's well-preserved Victorian architecture.
The Finger Lakes region stretches south of East Rochester, offering dozens of wineries along Canandaigua, Keuka, and Seneca Lakes. Your rental car becomes essential for exploring these scenic wine trails, where you can visit multiple vineyards in a single day. The winding roads between wineries provide stunning lake views and rolling vineyard landscapes that define New York's premier wine region.
By plane: Rochester airport serves the greater Rochester area with connections to major cities across the country. By car: Interstate 90 and Route 490 provide direct access to East Rochester from Buffalo, Syracuse, and other New York destinations. By train: Amtrak serves nearby Rochester station with connections to New York City, Chicago, and other major cities along the Empire Service and Lake Shore Limited routes.
Book your rental car early on Turo to secure the best vehicle options for exploring the greater Rochester area and Finger Lakes region. Consider choosing a vehicle with all-wheel drive for year-round confidence on New York's varied terrain and weather conditions. Look for cars equipped with features like heated seats for winter comfort, Apple CarPlay for easy navigation to wineries and attractions, and backup cameras for navigating Rochester's downtown parking areas. Your vehicle choice should match your planned activities, whether that's wine touring, family visits to museums, or exploring the scenic routes around the Finger Lakes.
East Rochester offers convenient street parking throughout the downtown area, with most spots available for free during evenings and weekends. The village maintains several public parking lots near Rochester Road and Commercial Street that provide easy access to local shops and restaurants. Having a rental car gives you flexibility to explore both East Rochester's charming neighborhoods and the greater Rochester region at your own pace.
Compact cars and sedans navigate New York's varied road conditions effectively, offering good fuel efficiency for both city driving and highway travel. SUVs provide additional ground clearance and storage space, making them ideal for families exploring the Rochester area or venturing into the Finger Lakes region. Consider your passenger needs and luggage requirements when selecting a rental car for your New York adventure.
The Finger Lakes region offers stunning lake views and rolling hills, accessible via scenic country roads that wind through vineyards and charming small towns. Route 96 provides beautiful vistas as it connects various lakes, while the back roads around Canandaigua Lake showcase New York's natural beauty. A rental car allows you to discover hidden gems throughout the greater Rochester area and explore these picturesque landscapes at your leisure.
Gas stations are readily available throughout East Rochester and the surrounding New York communities, with major chains located along main thoroughfares like Route 31 and Interstate 490. Most stations offer both self-service and full-service options, with many staying open 24 hours for traveler convenience. Plan your fuel stops when exploring the greater Rochester region, as rural areas between towns may have fewer gas station options.
Check your route beforehand and identify rest stops along major highways like Interstate 90 and Route 17 for comfortable long-distance travel from East Rochester. Keep snacks, water, and a phone charger handy for extended drives through New York's diverse landscapes. Your rental car should have a full tank when starting your journey, and plan gas stops every few hours to maintain comfort during longer trips.
Use GPS navigation and familiarize yourself with local traffic patterns before exploring new areas around Rochester and throughout New York. Keep a safe following distance and reduce speed in residential neighborhoods, especially in East Rochester's quiet streets where pedestrians and cyclists are common. Stay alert for seasonal driving conditions and always have your driver's license and rental car documentation easily accessible.
No, you don't need personal insurance coverage to rent a car on Turo. In the US, any personal insurance you may have that covers damage to the host's vehicle would kick in before your Turo protection plan. When booking a car in the US, you'll choose between three protection plans — Premier (eligibility requirements apply), Standard, or Minimum — to get the level of protection that's right for you. On each trip, you're covered with third-party automobile liability insurance provided under a policy issued to Turo by Travelers Excess and Surplus Lines Company.* In New York state, you'll also choose between Premier (if available), Standard, or Minimum. With each plan, you're covered with liability insurance of $1,250,000.* Protection plans for New York trips also include access to roadside assistance, priority phone support, and 24/7 customer assistance.
To rent a car on Turo in the US, you must be 18 years old or older.
You can get discounts and low cost car rental on Turo. On your Account page, make sure you've checked the box to receive email notifications, and enable push notifications from the Turo app in your phone settings — we'll send you occasional promo codes, discounts, and deals. Additionally, frequent travelers on Turo can get rewarded with the loyalty bonus — earn a promo code for one bonus day when you take trips totaling 10 days in a 90-day period.
To rent a car on Turo, you must create a Turo account, have a valid driver's license, get approved to drive on Turo, and be 18 years old or older in the US, 21 years old or older in Australia, or 23 years old or older in Canada. In the UK, you must be 21 years old or older and have held a UK or EU license for at least one year, or another driver's license for at least two years. In France you must be 18 years old or older and have held a driver's license for at least 2 years, longer for certain makes and models of vehicles. When you're booking your first trip, you'll go through a quick approval process by entering your driver's license and some other information. In most cases, you'll get approved immediately, and you'll be set for all future road trips, day trips, and business trips!
* Est. daily price. Search for up to date price information.