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Start your small business
on Turo in New York

New York is open for business! Get started now to share your car in this hot new market.

Get started
Turo host and small business entrepreneur Michael J. smiling in front of cars

How to get started on Turo

Take control of your future and start a successful car sharing business on Turo.
We give you the tools you need to run and scale your business based on your goals.

BMW car listed on Turo in the streets of Manhattan, New York
  1. List a car

    Start your business by listing your first car on Turo — it can be a car you already own, or one you buy specifically to share.

  2. Get some trips under your belt

    Guests will be able to find and book your car on the Turo app. Offer a great experience, making sure your car is clean and in excellent condition.

  3. Scale your business

    Start growing your business by adding more cars to your portfolio.

Calling all entrepreneurs

Find out how much you could earn hosting on Turo, from one car to a small portfolio of vehicles.

$12,928

Average annual income of 1 car*

$38,784

Average annual income of 3 cars*

$64,640

Average annual income of 5 cars*

Turo car sharing entrepreneur standing next to his Porsche Panamera in New York CityTuro car sharing entrepreneur standing next to his Porsche Panamera in New York City

Required steps for New York hosts

Finish these steps so guests can start booking your vehicle:

  • Add details about your vehicle and your preferences

  • Complete a brief orientation call with a Turo listing specialist

  • Upload a photo of your inspection and registration windshield stickers

Turo host in New York in front of car

Turo offers the tools to help hosts succeed

Insurance included

Rest easy knowing you’re covered with $1,250,000 in liability insurance, plus you choose from an array of protection plans that include varying levels of reimbursement for physical damage.*** Learn more about vehicle protection.

Safety and support

Get access to 24/7 customer support, roadside assistance for your guests, an experienced trust and safety team to support you through thick and thin, and one-on-one business coaching to share market intelligence and help you build a savvy business.

Demand generation

Get instant access to a prescreened customer base of millions worldwide, plus marketing and advertising support for your cars, funded by Turo, the world’s largest car sharing marketplace.

An easy-to-use app

Manage your business and your bookings seamlessly on the go — accept trips, tweak your pricing, message your guests, and more, all from your phone.

Turo car sharing entrepreneurs standing in front of rental car fleet

“We didn’t want it to be too time intensive because we both have full time jobs, and also, we want it to be a good return on our investment… The profits are great for us — we can pay off a Jeep a year!”

“We didn’t want it to be too time intensive because we both have full time jobs, and also, we want it to be a good return on our investment… The profits are great for us — we can pay off a Jeep a year!”

A powerhouse power couple

Sharing a portfolio of Jeeps in Denver

Meet Justin and Meagan, a powerhouse hosting couple out of Denver, CO. The team started sharing Meagan’s Jeep to try Turo on for size as a novel investment opportunity, and scaled their Jeep-sharing business up to six cars to help build their savings and diversify their investment portfolio as they maintain their full time jobs.

Read their story

Hear more host success stories

How a former auto consultant earned over $50,000 on Turo

See how Elan scaled his car sharing business from one car into a lucrative operation

Read more
See how Turo host Elan scaled his car sharing business from one car into a lucrative operation

How one auto industry insider bolsters his business

See how David has built a thriving car sharing business in Las Vegas by leveraging his experience running a dealership

See how Turo host David has built a thriving car sharing business in Las Vegas by leveraging his experience running a dealership

How one real estate investor's grandkids help with hosting

Marie shares her car while she’s away traveling, and taps her grandkids for help with cleaning

Turo host Marie shares her car while she’s away traveling, and taps her grandkids for help with cleaning

Achieving financial freedom through car sharing

How a young entrepreneur used car sharing to grow his portfolio of businesses

How young Bay Area entrepreneur Michael used car sharing to grow his portfolio of businesses

Top-earning cars on Turo

Find out which budget, mid-range, and upscale vehicles have the best average return on investment on Turo.

Dive in

Start a small business on Turo

List your first car and start earning in the hot New York market.

Start your engine!

Start a small business
on Turo

List your first car and start earning in the hot New York market.

  1. * The average earnings figures in the table above, are based on data from all hosts in New Jersey and Connecticut with at least five trip days per month from 10/01/2017 to 04/30/2022 who share a 2018-2022 manufactured vehicle valued between $25,000 and $34,999. Earnings figures include reimbursements and are gross amounts; costs such as car loan payments, vehicle maintenance, cleaning, insurance, and protection plan deductibles haven’t been deducted.

  2. ** Incentive terms and conditions:

    We’re offering hosts in New York an earnings guarantee incentive.

    If you list a new vehicle on Turo in New York between May 31 and July 15, 2022, and it meets our eligibility criteria (see below), Turo will guarantee that vehicle will earn $1,000 per month in July and August 2022, and you’ll also get an extra $500 for each vehicle that earns $1,000+ in July.

    For example, if you earn $800 for a qualifying vehicle in July and $900 in August, we’ll top it up with an additional $200 for July and $100 for August for a guaranteed $1,000 each month. On the other hand, if you earn $1,000 in July on your own without your earnings being topped up, you’ll be eligible for an extra $500 that month. In that case, you would still be eligible for the $1,000 earnings guarantee in August.

    A “new vehicle” is a vehicle that hasn’t previously been listed on Turo, which we’ll validate by VIN. To qualify for the incentive, vehicles must be 2018 or newer.

    The incentive period runs from May 31 to August 31, 2022.

    To qualify for the incentive, you must:
    • List a new vehicle on Turo between May 31 and July 15, 2022.
    • Maintain a minimum of 90% 5-star ratings during the incentive period.
    • Maintain a minimum 90% commitment rate during the incentive period.

    To qualify for the incentive, each vehicle must:
    • Be booked for at least eight days per month.
    • Earn at least $750 per month.

    Only the actual host earnings will be considered when determining a vehicle’s incentive eligibility. “Actual host earnings” means only the daily rate amount received by the host for bookings of the listing during the incentive period. This does not include any reimbursements, additional fees, Extras fees, or Turo fees.

    Turo will add the applicable earnings incentive to your account within 14 business days after August 31, 2022, if you meet the incentive qualifications outlined above. Turo may add the incentive via your standard earnings payout or request that you enable an alternative mechanism using a third-party payment service provider.

    Incentives are non-transferable, not for resale, and can’t be combined with other offers.

    In the event your car is unable to be used for trips for reasons outside of your direct control, Turo may, in its reasonable discretion, still honor the incentive. Turo reserves the right to revoke payment and or participation in this incentive if we suspect abuse.

  3. *** Liability insurance is provided under a policy issued to Turo. Terms, conditions, and exclusions apply. The policy doesn’t provide coverage for damage to a host’s vehicle. For questions or information about the third-party liability insurance that is included in protection plans, hosts in the licensed states listed here may contact Turo Insurance Agency at (415) 508-0283 / [email protected] For questions about how damage to a host’s vehicle is handled, visit https://help.turo.com/. Liability coverage is $1,250,000 for all host protection plans in New York.

  4. Turo is not an insurance company, and contractual reimbursement for physical damage to your vehicle is not insurance. Turo will reimburse hosts for eligible physical damage costs in excess of the deductible, subject to terms and exclusions, for the lesser of the cost of repair up to the actual cash value of the vehicle or $200,000. All listings with total market value of $125,000 or more must provide proof of an active manufacturer-installed tracker. Details here.

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