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Turo small business host in front of his BMWs

Turo business planner

Build your Turo business plan

Use the Turo business planner to learn about all the factors that go into building a successful long-term car sharing business on Turo.

Start with a vehicle purchase price, and build your custom 5-year business plan by modifying your operational costs to suit your business needs and financial profile.

Start your Turo business today!

Ready to go? Become a host on Turo today, start earning tomorrow.

Become a host
Start your engine!

Start your engine!

Ready to go? List your car on Turo today, start earning tomorrow.

  1. Vehicle purchase price is based on MSRP. Exclusive of taxes, fees, and options and any dealer price adjustments or increases.

  2. The figures displayed regarding potential earnings are representative of typical performance, but results and actual earnings may vary by individual vehicle, host, market area, season, and other factors. Past performance does not predict future results.

  3. Vehicle earnings are determined by a vehicle value to daily price linear regression model with Turo earnings data for all US-based hosts with one or more active vehicles, where each such vehicle had at least seven trip days per month over no less than three months, between 10/01/2017 and 10/31/2021, for vehicles worth $10,000 to $75,000 and for manufacturer model years 2018 to 2022, across the top 14 market areas on Turo. Market area is defined as one of the top 14 primary geographical zones where Turo is available throughout the US, and loosely follows the borders of Nielsen's DMA map.

  4. Vehicle depreciation computed via logarithmic regression modeling with data from CarEdge.

  5. This tool does not take into consideration factors that are difficult to predict, such as vehicle claims, damage deductibles, toll reimbursements, vehicle total loss, or other incidental business costs.