Turo
Group of vehicles

The Turo Carculator®

Discover how much income you could earn with different vehicles as you build your business on Turo

Want to know how much you could earn on Turo? Pick your region and a car, or browse a whole category, and see the highest-earning cars in your area.

Note: Estimates are based on past data. Your earnings will depend on your car’s availability and price, demand, and market seasonality in your area.

Top-earning cars on Turo

Find out which budget, mid-range, and upscale vehicles have the best average return on investment on Turo.

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Optimize your ROI when buying a car

Tips for buying a car to host on Turo from a dealership, online marketplace or classifieds, or auction.

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Find out how to start a
small business on Turo

Discover what hosting on Turo is like and see how much you could earn as you scale your business.

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Start your engine!

Find out how to start a small business on Turo

Discover what hosting on Turo is like and see how much you could earn as you scale your business.

Learn more

  1. The average annual earnings represent the average Turo earnings among all US-based vehicles where there were at least 5 distinct active vehicles within each market area between 08/01/2025 and 08/31/2026. The vehicles have a True Market Value (TMV) of greater than $10,000 and are model years 2020 or higher.

  2. Region is defined as one of the top 20 market areas where Turo is available throughout the US as ranked by gross net revenue. These geographical zones loosely follow the borders of Nielsen's Designated Marketing Areas (DMA) map. “National average” represents the average across all 18 top US markets in the model. “US Other” represents the average across all US markets, excluding the top 18 markets.