by Turo
posted on March 11, 2026
At the 2026 Power Host Summit in Orlando, we shared our vision for reinventing rental: building a marketplace that rewards the lowest-risk, most profitable trips.
To bring this vision to life, we are evolving our protection plans into earnings plans. This shift connects your choice of protection level more clearly with your overall business goals and, in select markets, introduces a new way to earn more from advance bookings.
Aligning protection with your business goals
Starting March 31, across all markets, we are renaming “protection plans” to earnings plans. Selecting a plan is a strategic business decision; a balance between the share you earn and the level of responsibility you’re comfortable taking on. To reflect this, you’ll see a few other intuitive shifts in our terminology: “deductibles” will now be referred to as “damage responsibility” and “host take” will be known as “host share.”
These updates reflect the total value you receive from the platform, including $750,000 third-party liability coverage, 24/7 support, 100% approved reimbursement coverage, and the global marketing that keeps your fleet moving.
Your plan at a glance
- Standard host shares remain 70%, 80%, and 90%. These tiers continue to define your baseline earnings and your damage responsibility.
- Liability coverage remains unchanged. Up to $750,000 in third-party liability coverage is included across all plans.
Enhancing the platform partnership
We are introducing new tiered benefits to ensure every host has the right level of data and support for their chosen business model. These features, including plan-specific insights and incidental reimbursement windows, now apply to all earnings plans:
Sharing the profit of advance bookings
Data shows that advance bookings (14+ days out) are the backbone of a successful hosting business. These trips carry lower risk, which means less downtime for your cars and more predictable revenue for your business.
Because these trips are more profitable for the platform, we’re evolving our model to share more of that profit with you.
Earn up to 100% of the trip price
Starting April 2 in Austin, Dallas, Detroit, Las Vegas, Maui, Philadelphia, Phoenix, San Diego, and Seattle, we are rolling out variable earnings to reward hosts who capture this high-value demand, with more markets to follow later this year.
In these select markets, your final share will adjust based on the guest’s booking lead time.
For hosts on the “More earnings” plan, you can now capture 100% of the trip price for trips booked 28+ days in advance.
For vehicle swaps or agent-assisted rebookings, the host share from the original trip carries over to the new reservation.
How to optimize for advance bookings
To help maximize your earnings under this new model, focus on these three business levers:
Anchor to Dynamic Pricing
Our pricing algorithm already factors in lead time. Use it as a benchmark to help keep your rates attractive for early bookers.
Manage your calendar
Ensure your availability is updated at least 60 days out to capture more 14+ day advance bookings.
Review your fleet mix
Consider adding vehicles that appeal to advance-planning travelers, such as SUVs or minivans.
This shift reflects the strategy we first shared in Orlando: building a stable, professional marketplace that rewards your business for capturing high-value demand. We’re excited to see you leverage these new plans to build a more predictable, profitable fleet in 2026 and beyond.
