by Andre Haddad
posted on March 11, 2026
Aligning our platform to help you grow
Since we wrapped the Power Host Summit in Orlando last month, I have never been more confident in the path ahead. The energy throughout the Summit was a powerful reminder of the unmatched drive of this community. We are on the exact right path to lead the future of mobility, thanks to the incredible foundation you’ve built and the momentum we are seeing across the marketplace.
While Turo has grown tremendously to capture a 6% share of the total rental car market, Big Rental still dominates the high-value segments: airport trips, long-duration rentals, and advance bookings. That leaves 94% of the market as an incredible opportunity for us to introduce travelers to a better alternative.
To win that business and fulfill our collective mission of “reinventing rental to unlock independence for all” that we shared in Orlando, we are entering a new era with a compelling set of priorities that we unveiled at the Summit. Our 2026 priorities include:
- Introducing new earnings plans that reward the lowest risk, most profitable trips that work best for your business. This is an incentive to adapt your pricing approach to focus on advance bookings, which–as you recall–are the lowest risk, most profitable trips for you and for Turo
- Standardizing pricing tools to help you capture high-value, advance demand. This is related to non-refundable discounts and trip duration discounts which drive lower-risk, high-profit trips
- Investing in new product features to scale your business, including highly anticipated tools like direct co-host payment, customizable delivery zones, and flight tracking
- Meeting the 2026 World Cup moment to ensure we capture the massive wave of upcoming travel demand.
I also heard some great, candid feedback from many Power Hosts throughout the conference, and we are already taking action. Based directly on those conversations, we are accelerating a few fixes to your everyday pain points, as well as clarifying our quality standards and host removal process, so you have the peace of mind to grow.
- “Discount stacking”
You told us that overlapping discounts were too aggressive. We are changing the logic to be multiplicative: Base Price × (1 – Duration Discount) × (1 – Non-Refundable Discount). This ensures a 10% and 40% discount combined results in a 46% total discount, rather than 50%. It’s a fairer calculation that protects your margins. - Unlocking long-term demand
We’re adding new minimum number of days options (4 days, 1 week, 2 weeks, 3 weeks, 1 month) to help you more strategically capture the type of business you want. Furthermore, we are removing the “one-year cap” on extensions. In the US and Australia, guests can now extend their trips beyond 365 days. - Rewarding guest loyalty
We are actively working on incorporating repeat guest bookings as a favorable factor for trip fees. If a high-value guest keeps coming back to Turo—and specifically to your fleet—the marketplace should reflect that proven reliability.
Setting the record straight on host removals
Many of you shared concerns about why we remove hosts from the platform. I heard clearly in Orlando that a lack of transparency around this process creates unnecessary anxiety for even our best partners.
We are fixing that by clarifying our “dos and don’ts”. Please review them carefully by clicking here. Immediate removals are strictly reserved for egregious violations—like fraud, severe safety misrepresentations, or abuse of our claims and financial systems. For the vast majority of issues, we follow a clear three-strike process: Warning, Agreement to Abide (ATA), and finally, a Ban. Our goal is to keep our best partners driving while holding those who cut corners accountable.
Introducing new earnings plans
We’re evolving protection plans into earnings plans. This is a shift to a true revenue-sharing model that reflects the reality of our marketplace. Data shows that advance bookings are the backbone of a professional fleet—they are lower risk, have fewer incidents, and therefore less costly to manage for both hosts and Turo. It is only right that you see that efficiency reflected in your share.
While I know you can’t always control who is searching in your specific market, Turo is committed to doing our part to bring the right demand to your business. We are increasing our marketing investment specifically to target the high-value, advance-planning travelers who have traditionally stuck with Big Rental.
To reward the efficiency this brings to the platform, starting March 31, we will begin rolling out these plans in select markets to start. Your earnings will vary based on how far in advance a guest books:
Tools to capture high-value demand
Winning the “advance planner” requires us to be competitive on price. With all-in pricing now live, we must merchandise Turo’s value upfront. These tools are designed to work in tandem with your new Earnings plans to signal “great deals” to guests right when they are comparing us to traditional rental options:
Investing in the features that scale your business
Scaling your fleet requires seamless operations. As you capture more demand, manual tasks like spreadsheet accounting and tracking guest flights can become major bottlenecks. These upcoming features are designed to eliminate that operational friction, handling the heavy lifting of your day-to-day management so you can focus on growing your business:
- Direct co-host payments
Launching this summer, you’ll be able to split trip earnings with business partners directly in the app—eliminating manual spreadsheets and friction. - Customizable delivery zones
Delivering directly to a guest is a powerful competitive advantage that Big Rental simply cannot match. To help you lean into this differentiator, we are launching customizable delivery zones this fall, making it easier than ever to offer delivery to hotels and homes. - Flight tracking
Coming this fall, we are eliminating the need to chase down flight details. We’ll automatically gather your guests’ flight info and alert you to delays, helping you time airport drop-offs and pickups with confidence.
Meeting the World Cup moment
The World Cup is our biggest short-term opportunity to accelerate growth. We are expecting 6.5 million visitors across 13 U.S. cities, with an estimated $117M in transportation spend.
We are doing our part to capture this demand by launching Spanish translation platform-wide and investing in aggressive airport marketing. I encourage you to review your airport delivery settings and update your calendars through July 2026 now.
This new chapter requires us to adapt, and I have never been more confident in our community’s ability to lead the future of mobility. To our Power Hosts: thank you for your inspiring energy and conversations in Orlando. Let’s roll up our sleeves and make 2026 our strongest year yet.
Onward,
Andre Haddad
CEO (and All-Star Host), Turo
Andre Haddad
Andre is the Turo CEO and a true car enthusiast. After many years in the consumer web space, he combines his passion for cars, technology, and the environment each day at Turo as he works to put the world’s one billion cars to better use.
