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Top-earning cars on Turo

Porsche Panamera - Top earning car on Turo

The Turo Carculator® shows which vehicles have the best average return on investment on Turo

Hosts have listed thousands of vehicles on Turo to help offset the cost of car ownership, or to build small businesses as additional income streams. Some share their cars to help cover monthly payments, insurance, and maintenance costs, while others use Turo as an opportunity to afford cars that may have otherwise been out of their price range.

To find out which vehicles may be the best to start a business with on Turo, we pored over the data and used it to power the Carculator, an interactive tool that aspiring entrepreneurs can use to estimate how much a specific vehicle could earn on Turo.

Analyzing the performance of all vehicles listed in 14 top market areas on Turo, we ranked the top models by their potential return on investment (ROI) by comparing their annual earnings on Turo (averaged across those same 14 markets) to their estimated annual loan payments. They’re split into three buckets grouped broadly by the base MSRP for every listing in the dataset: cars that start between $10,000–$30,000, $30,000–$50,000, and $50,000–$75,000.

These figures give an idea of how profitable each car can be on Turo. Note that the average annual earnings are estimates and don’t include the vehicle down payment, vehicle loan payments, or business expenses like cleaning, parking, maintenance, damage claims, depreciation, or other costs.

To see lists of the top-performing vehicles in our biggest metro areas, or to see what a specific model could make in different markets, check out the Turo Carculator.

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Fiat 500 - Top earning car on Turo

Economy: $10K–$30K

The top-performing models on Turo are economically priced — the best of this group all earn over double their estimated loan payments on average across the top 14 metro areas we looked at. According to our return on investment calculations, the most profitable model to share on Turo is the Fiat 500!

Though discontinued in 2020, the Fiat 500 is a charming, small city car that’s user-friendly and efficient on the road. It’s a good pick for Turo guests who simply need an affordable A-to-B car to zip them around, but want something with a cheery personality to brighten up their travels. Same story with much of the rest of this group's top 10 — the Kia Rio, Toyota Yaris, Nissan Versa, Kia Forte, and Volkswagen Jetta are all compact hatchbacks or sedans that are good value and will save trips to the pump.

The Chrysler Voyager minivan is also a good value option — it’s essentially an economy version of the popular Chrysler Pacifica. A couple compact SUVs, the Mitsubishi Eclipse Cross and Hyundai Venue, also make appearances lower down the top 10.

Vehicles in this price bucket score the highest for average ROI — they’re affordable to own, and because of their lower daily prices, they tend to secure both frequent bookings and longer trips, which is great news for hosts who share them.

RANK & CAR

ANNUALIZED ROI & AVERAGE ANNUAL EARNINGS

VEHICLE VALUE & ANNUAL LOAN COST

1: Fiat 500

178.2% ROI $7,009/year

Valued at: $12,512 Loan cost: $2,519

2: Chrysler Voyager

150.1% ROI $10,438/year

Valued at: $20,733 Loan cost: $4,174

3: Kia Rio

138.5% ROI $7,177/year

Valued at: $14,946 Loan cost: $3,009

RANK

CAR

ANNUALIZED ROI

AVG ANNUAL EARNINGS

VEHICLE VALUE

ANNUAL LOAN COST

1

Fiat 500

178.2%

$7,009

$12,512

$2,519

2

Chrysler Voyager

150.1%

$10,438

$20,733

$4,174

3

Kia Rio

138.5%

$7,177

$14,946

$3,009

Alfa Romeo Stelvio - Top earning car on Turo

Mid-range: $30K–$50K

The list of the best-performing vehicles that start between $30,000 and $50,000 at the dealership is a bit of a hodgepodge of approachable luxury cars, practical SUVs, and longtime favorites. The top-ranking Audi S5 Cabriolet is the sportier, convertible version of the two-door Audi A5 (the A5 Cabriolet ranks number six in this group), which surely draws guests looking for a posh top-down experience, without going overboard on the luxury. The fairly new Cadillac CT5 and BMW Z4 could be attractive with guests for similar reasons.

Later down this top 10 list are the Jeep Wrangler Unlimited (the four-door Wrangler) and Dodge Challenger, which have long been favorites on Turo. And the Wrangler’s appeal likely also applies to the Jeep Gladiator, which sneaks in at number 10.

We also see a couple large three-row SUVs in the Chevy Suburban and Hyundai Palisade (seven and nine, respectively) doing well for hosts. Each top-ten vehicle in this group has the potential to pull in well over its estimated annual cost (on average) in earnings for Turo hosts in the US.

RANK & CAR

ANNUALIZED ROI & AVERAGE ANNUAL EARNINGS

VEHICLE VALUE & ANNUAL LOAN COST

1: Audi S5 Cabriolet

94.1% ROI $17,764/year

Valued at: $45,466 Loan cost: $9,154

2: Alfa Romeo Stelvio

79.6% ROI $11,442/year

Valued at: $31,642 Loan cost: $6,371

3: Cadillac CT5

73.4% ROI $11,065/year

Valued at: $31,699 Loan cost: $6,382

RANK

CAR

ANNUALIZED ROI

AVG ANNUAL EARNINGS

VEHICLE VALUE

ANNUAL LOAN COST

1

Audi S5 Cabriolet

94.1%

$17,764

$45,466

$9,154

2

Alfa Romeo Stelvio

79.6%

$11,442

$31,642

$6,371

3

Cadillac CT5

73.4%

$11,065

$31,699

$6,382

Porsche 718 Boxster - Top earning car on Turo

Upscale: $50K–$75K

Among the best-performing vehicles of the priciest group we looked at — models starting between $50,000 and $75,000 — most are either large family vacation-ready SUVs or attractive sports cars. The top-ranking Porsche Panamera, however, is an outlier — one rationale for its strong return could be that Turo guests are drawn to the Panamera because it’s the only Porsche that comes as a sedan, and hosts are able to charge more for the luxurious experience it provides.

Coming in at number two is the Porsche 718 Boxster, which has done consistently well over the past few years. The Chevy Corvette and BMW M2 are the other sports cars in this upscale bucket that perform the best for hosts. All three are exciting high-octane cars for sure, but are generally on the more accessible end of things for what they offer. The Corvette boasts famously good value for its performance, and the 718 Boxster and M2 could be considered entry-level sports cars for Porsche and BMW M, respectively.

Then come the big SUVs: The Lincoln Navigator L, Land Rover Defender, Cadillac Escalade ESV, Land Rover Range Rover, and Ford Expedition Max surely prove popular with travelers who need lots of seats and cargo space for comfortable road tripping.

RANK & CAR

ANNUALIZED ROI & AVERAGE ANNUAL EARNINGS

VEHICLE VALUE & ANNUAL LOAN COST

1: Porsche Panamera

129.6% ROI $29,741/year

Valued at: $64,332 Loan cost: $12,953

2: Porsche 718 Boxster

72.5% ROI $17,738/year

Valued at: $51,058 Loan cost: $10,280

3: Lincoln Navigator L

70.5% ROI $23,598/year

Valued at: $68,743 Loan cost: $13,841

RANK

CAR

ANNUALIZED ROI

AVG ANNUAL EARNINGS

VEHICLE VALUE

ANNUAL LOAN COST

1

Porsche Panamera

129.6%

$29,741

$64,332

$12,953

2

Porsche 718 Boxster

72.5%

$17,738

$51,058

$10,280

3

Lincoln Navigator L

70.5%

$23,598

$68,743

$13,841

What cars earn the most in your area?

View the full top 10 lists, or see earnings estimates for specific models and markets in the Carculator.

Methodology


This analysis uses data from October 1, 2017 to October 31, 2021 for all active vehicles model year 2018 and newer valued between $10,000 and $75,000, with at least seven trip days per month, for at least three months.

For a make model to be included in national average figures, there must be a minimum of two vehicles of that make model in at least two different market areas. Market area is defined as one of the top 14 primary geographical zones where Turo is available throughout the US, and loosely follows the borders of Nielsen's DMA map. National average represents the average across all top markets present in the model.

Each make and model is then ranked based on "average annualized ROI," which is the ratio of average annual vehicle earnings divided by the average annual vehicle loan amortization payments, exclusive of vehicle down payment. Annual earnings are based on annualized monthly earnings accrued during the 41-month period between October 1, 2017 and October 31, 2021.

The figures displayed are representative of typical performance, but results and actual earnings may vary by individual vehicle, host, market area, season, and other factors.

Estimates for the monthly payments are based on the manufacturer’s suggested retail price (MSRP) for the base model of any given car, and uses data provided by Price Digests auto pricing product to provide an estimated vehicle value.

Monthly payment assumes standard 60-month loan term, 4.5% interest rate and 10% down payment on the vehicle purchase price. Figures are approximate and may vary from actual monthly payments.

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Find out how to start a small business on Turo

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  1. Remember, these are just estimates and how much you may actually earn depends on a number of other factors such as your vehicle availability, price, demand, and market seasonality in your area. We don’t make promises about your results or the suitability of this or similar tools.

  2. The Carculator ranks vehicles based on "Average annual ROI", which is the ratio of average annual vehicle earnings divided by the average annual vehicle loan amortization payments. Earnings are based on a monthly estimation and are annualized.

  3. Market area is defined as one of the top 14 primary geographical zones where Turo is available throughout the US, and loosely follows the borders of Nielsen's DMA map. National average represents the average across all top markets present in the model.

  4. Vehicle budget range is based on MSRP. Exclusive of taxes, fees, and options and any dealer price adjustments or increases.

  5. Figures displayed represent the average Turo earnings among all US-based hosts with one or more active vehicles, where each such vehicle had at least seven trip days per month over no less than three months, between 10/01/2017 and 10/31/2021, for vehicles worth $10,000 to $75,000 and for manufacturer model years 2018 to 2022. For a make model to be included in national average figures, there must be a minimum of two vehicles of that make model in at least two different market areas. Past performance does not predict future results. In some cases, the earnings figures were rounded for ease of display.

  6. ROI ranking model assumes standard 60-month loan term, 4.5% interest rate and 10% down payment on the vehicle purchase price. Vehicle MSRP represents base models, and is determined using vehicle pricing data provided by Price Digests auto pricing product. Vehicle earnings represent net host earnings after the Turo take, and do not include variable business operational costs such as vehicle depreciation, maintenance, parking, cleaning, claims and other costs.