Simplified listings and price details help guests book with confidence

Key takeaways

• Starting July 28, vehicle listings and the daily price that guests see will be simplified for smoother bookings

• The free-form vehicle description and guidelines sections will be removed from listings, since Turo now highlights this info for you

• Delivery fees will be calculated into the daily price in price breakdowns so guests don't have extra fees to consider and compare when searching for a car

• Guests will still be able to reference FAQs, parking info, and other guest instructions in "Trip details" after they've made the booking

• Use scheduled messages to disclose parking fees or additional info, and make your listing shine with competitive prices, great photos, and five-star reviews

Starting July 28, the booking process on Turo will be smoother for guests from start to finish. Vehicle listings will be more streamlined and consistent, and delivery fees will be calculated into a single daily price displayed to guests.

Reducing confusion for quicker bookings

Over the years, guests have shared that the current experience when searching and browsing cars can sometimes get in the way of actually booking one.

A vehicle description that's dense, contains mismatched information, or has extra rules added by the host can create confusion and cause guests to lose trust in Turo. Additionally, overly detailed pricing breakdowns lead to more complexity when comparing rental options, slowing guests down when booking a car.

Simplifying how listings look and how prices are displayed make it easier for guests to go from browsing to booking your car quickly and confidently, and ultimately can help you attract more bookings.

Upcoming changes to simplify vehicle listings

To create more consistency between listings, the free-form vehicle description and guidelines sections will be removed. Your listings will still highlight what guests care about, from vehicle safety features to key Turo rules and other important info. Here's a rundown of everything that's changing.

Vehicle features

Some vehicle features are populated automatically in your listing, and they've been reorganized with safety features first, highlighting what guests care about.

Important rules for guests

To ensure that guests only see official Turo rules in vehicle listings, we'll highlight a standardized set of Turo policies that outline what's expected of them during their trip.

Vehicle tracker disclaimer

Listings will automatically let guests know that there may be a GPS tracking device in the vehicle to help recover the car in case of theft.

Post-booking info and guest instructions in "Trip details"

You can still include "Guest instructions," "Parking details," and "FAQs." Guests will be able to easily reference these in "Trip details" after they've booked the car.

Parking fees disclosed in scheduled messages

If you require your guests to cover any parking fees, you must let them know in your scheduled messages immediately after they book their trip.

Upcoming changes to simplify pricing displays

Today, guests worldwide see transparent prices upfront, so they always know the total trip price including Turo fees. Starting July 28, the daily prices that guests see in price breakdowns will include the delivery fee to further focus on what matters to them when they're comparing cars: the total price.

Simplified daily prices in price breakdowns

The delivery fee will no longer appear as a separate line in price breakdowns. Guests will see a single daily price that factors it in, making it easier for them to compare daily prices between vehicles.

"Free delivery" tag and delivery fee filter removed from search

Because delivery fees will be folded into the total daily price, guests will no longer see the "free delivery" tag or the delivery fee filter in search. Offering free or low-cost delivery will still help boost your search ranking.

How to stand out from the crowd and share more info

Here's how to make your vehicle stand out and how you can communicate additional trip info.

Price competitively

Pricing tools like monthly discounts and free delivery can help you set competitive prices that stand out in search. Pay attention to calendar alerts for dates when your prices are high, and adjust them to attract more guests.

Let your listing shine with excellent reviews and photos

The best way to help your listing stand out from the competition and build guest confidence is still to have attractive listing photos and five-star reviews.

Use scheduled messages thoughtfully

If there's anything important that isn't already covered and is within our Terms of Service, please use scheduled messages to share this info with your guests. As always, keep your communication clear, brief, and relevant to help guests stay informed without feeling overwhelmed.

If your guest needs to pay for parking during any part of the trip, you must disclose this information in scheduled messages immediately after they book their trip.

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