Key updates shaping the marketplace in 2026

Following a year of record host earnings and utilization in 2025 — driven by strong growth in airport and monthly bookings — Turo is entering the new year with significant momentum.

In 2026, we’re focused on driving profitable growth for our hosts by attracting lower-risk, more rewarding trips. To ensure a strong, sustainable marketplace, we are updating two key areas:

• Helping hosts attract lower-risk trips: We’re encouraging earlier and longer bookings by introducing a standardized non-refundable option across all listings and minimum baseline discounts for longer trips. We’re also updating how earnings are shared, so hosts can earn even more from these predictable, lower-risk trips.

• Aligning protection with today’s reality: We’re simplifying our protection plans and updating them to reflect rising industry repair costs, so we can continue providing reliable support when accidents happen.

Encouraging lower-risk, more profitable trips

We’re making changes to promote lower-risk trips that benefit both your business and Turo. This includes:

1. Standardized non-refundable discounts

Starting January 19, a 10% non-refundable discount option will be available on all vehicles for trips booked 4+ days in advance. This industry-standard feature attracts longer lead time, lower-risk trips and provides you with guaranteed earnings – even if a guest cancels. If a non-refundable trip is canceled, you keep the earnings, and your vehicle becomes available to book again.

Making this a standard creates a more consistent experience that builds guest trust and helps ensure predictable earnings for hosts.

2. Earnings that reflect trip risk

Starting in early 2026, we’re updating how earnings are shared to align with the reality of trip risk:

• Trips booked well in advance tend to carry less risk due to lower incident rates, so hosts will earn a higher share on these bookings.

• Trips booked at the last minute tend to carry higher incident rates, and earnings will be adjusted to reflect that.

This approach lets hosts benefit from trips that tend to be lower risk, based on booking characteristics like lead time. Over time, the factors that shape earnings may evolve, but the goal remains the same: aligning risk and reward so hosts can earn more on the trips that work best.

3. Minimum discounts for longer duration trips

Trips of 3 days or longer generally have lower incident rates and result in higher utilization. Competitive pricing helps you attract more of these bookings, so we’re setting minimum baseline discounts for 3-day, 1-week, 2-week, 3-week, and 30-day trips.

Hosts can still offer higher discounts to be even more competitive. Standardizing these minimums makes it easier for guests to see the value in booking your vehicle for longer, helping drive more consistent revenue to your business.

Stay tuned for more details on these changes next year.

While we work to attract more predictable trips, we are also streamlining how we protect those trips when the unexpected happens.

Updated host protection plans

Starting January 7, our protection plans will see a major update to make them simpler and more reflective of today’s costs. With inflation driving higher repair costs over the past several years, these changes ensure we can continue providing strong, reliable plans for hosts and vehicles.

When the changes go live, your new plan will automatically be set based on your current plan. If you’d prefer a different plan, you can review and adjust your current plan before January 7 to ensure you choose the one that works best for you.

Simpler, clearer plans

The current 5 plans will be reduced to 3 simple options:

Have questions?

We’ll walk through these updates in more detail, answer questions, and share what’s coming next in our upcoming Fireside Chat.

Sign up