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Turo small business host in front of his BMWs

Turo business planner

Build your Turo business plan

Use the Turo business planner to learn about all the factors that go into building a successful long-term car sharing business on Turo.

Start with a vehicle selection, and build your custom 5-year business plan by modifying your operational costs to suit your business needs and financial profile.

Start your Turo business today!

Ready to go? Become a host on Turo today, start earning tomorrow.

Become a host
Start your engine!

Start your engine!

Ready to go? List your car on Turo today, start earning tomorrow.

  1. ¹ Region is defined as one of the top 18 market areas where Turo is available throughout the US as ranked by gross net revenue. These geographical zones loosely follow the borders of Nielsen's Designated Marketing Areas (DMA) map. “National average” represents the average across all 18 top US markets in the model. “US Other” represents the average across all US markets, excluding the top 18 markets.

  2. Vehicle value is an approximate market value of a vehicle based on pricing data for model years 2018 to 2024. This value incorporates new and used vehicle prices, and represents an estimated mid-point between the price of a brand new 2024 model and a pre-owned 2018 model, across all trims. This figure doesn’t include vehicle taxes, registration fees, or dealer adjustments. Vehicle value is determined using vehicle pricing data from Glass auto pricing product.

  3. The figures displayed regarding potential earnings are representative of typical performance, but results and actual earnings may vary by individual vehicle, host, market area, season, and other factors. Past performance does not predict future results.

  4. The average annual earnings represent the average Turo earnings among all US-based vehicles where there were at least 3 distinct vehicles within each market area between 01/01/2020 and 06/31/2023. The vehicles have a value of $10,000 to $100,000 and are model years 2018-2024.

  5. Vehicle depreciation computed via logarithmic regression modeling with data from CarEdge.

  6. This tool does not take into consideration factors that are difficult to predict, such as vehicle claims, damage deductibles, toll reimbursements, vehicle total loss, or other incidental business costs.