Turo's Year in Rearview
2025 was a breakout year, and it’s all thanks to you — your cars, your care, and your commitment to fueling every adventure and shaping the way your guests explored the world.
Let’s take a spin through the wins, the milestones, and community moments that you made possible. Plus, get a peek at what’s around the corner in 2026.
From the driver's seat
Turo hosts welcomed guests in
8,495 cities
Across the United States
5.5M
26.6M
$1.4B
Where the wheels turned in 2025
2025 saw a big change in how people travel, with guests opting for airport convenience and longer access to vehicles without the commitment of a lease.
Top five US markets by earnings
Honolulu, HI
Los Angeles, CA
Miami, FL
Orlando, FL
Denver, CO
Airport trips are taking off
Guests didn’t waste a mile, driving straight from the terminal after touchdown. Airport trips made up 38% of host earnings in 2025.
Airport trips are taking off
Guests didn’t waste a mile, driving straight from the terminal after touchdown. Airport trips made up 38% of host earnings in 2025.
The busiest airports were
MCO
Orlando, FL
LAX
Los Angeles, CA
DEN
Denver, CO
PHX
Phoenix, AZ
HNL
Honolulu, HI
Record-breaking weekends powered by Turo
Indigenous Peoples’ Day
10/11-10/12
Late summer festival season
7/26-7/27
8/2- 8/3
In it for the long haul
Trips lasting more than 30 days became the fastest-growing type of booking this year, helping thousands of hosts boost earnings and reduce costs.
Earnings from monthly trips
Increase in monthly bookings compared to 2024
“Cash flow from the monthly bookings is allowing us to expand. We have more room in our lot to bring [in] more cars. It allows us to grow because there’s less work.”
– Evelyn T., Florida, hosting since 2021
From guest favourites to hard-to-find dream cars, here’s what was turning heads this year.
Most viewed vehicles
Tesla Model 3
Chevrolet Corvette
Toyota Corolla
Tesla Model Y
Toyota Camry
Most booked vehicles
Toyota Corolla
Tesla Model 3
Nissan Sentra
Toyota Camry
Hyundai Elantra
We did some work under the hood
Check out our biggest improvements from the past year based on your feedback.
Saving hosts time
Self-service vehicle swaps - no support ticket needed
Smoother airport trips with guest pickup location in the app
Instant answers and personalized account insights from Ask Turo, our upgraded AI chatbot
Helping hosts earn more
New host profiles to better showcase your business
Monthly discounts and no trip fees for guests to make prices more competitive*
More marketing investment to help new guests discover Turo
Improving processes
Fairer reviews for hosts when a guest violates the terms of service
Easier annual vehicle inspections with expanded acceptable forms
Helping hosts save more
Affordable off-trip car insurance from Tint**
Unlimited off-trip miles for all Tint car insurance plans***
Community, connection, and care in every mile
From swapping stories at local events to sharing cars for life-changing trips, your hosting made 2025 unforgettable.
Host community events
We put on a total of 9 events nationwide, bringing 700+ hosts together to swap tips, share stories, and connect with the Turo team.
Power Host visits
Our Host Success team hit the road to 13 locations, offering hands-on guidance and tailored recommendations to help hosts thrive.
Dream Foundation
We’ve partnered with the Dream Foundation since 2019, connecting terminally ill adults and their families with cars to help create their special, end-of-life “Dream”. In 2025, hosts shared cars to help make 58 experiences possible.
Thank you for keeping the wheels turning
Buckle up for 2026!
Looking ahead: 2026 marketplace updates
Our platform is evolving, from updated protection plans, to set discounts for longer bookings — with the aim to make the marketplace more sustainable and help hosts make steadier earnings.
Power Host Summit
The annual two day summit for our best hosts, this year in Orlando! Invite-only — hosts have to be on the list to RSVP. We can’t wait to see you there.
Get ready: the World Cup comes to the US in 2026! Expect a surge in bookings across:
•
Atlanta
•
Boston
•
Dallas
•
Houston
•
Kansas City
•
Los Angeles
•
Miami
•
New York/New Jersey
•
Philadelphia
•
San Francisco Bay Area
•
Seattle
*Turo doesn’t charge guests a trip fee for trips booked for 30 days or more, with the exception of trips booked in parts of Los Angeles and in New York.
**This insurance is offered by Tint Embedded Insurance Services, LLC, a licensed surplus lines insurance broker, and underwritten by a non-admitted insurance carrier. In case of the insurance carrier’s insolvency, payment of claims may not be guaranteed. The information above is provided by Tint for general informational purposes only and not intended as a solicitation of insurance. Such information does not in any way alter or amend the terms, conditions, or exclusions of any insurance policy. If you apply, you’re giving Turo permission to share information like your vehicle and listing information, including your vehicle’s location, make, model, and VIN, with Tint so they can provide you with an accurate insurance quote and for the service of your requested insurance product(s) if applicable. Insurance coverage may not be available in all jurisdictions or to all customers.
***There is no longer a mileage limit for any of your covered vehicles. All Tint plans will cover you for unlimited off-trip miles when driving for Turo-related business purposes, all at one flat rate.
