Jobs @ Turo

Marketing Manager Germany

Berlin
<p>We’re looking for a data-driven entrepreneur to help us further accelerate growth by driving local marketing efforts on a variety of web, mobile and offline channels. You will work closely with our Marketing team in San Francisco to define local user acquisition &amp; retention strategies, to identify expansion opportunities, to use data to optimize campaigns and to drive German campaign localization. This is a unique chance to have a direct impact on growth in a fast-growing technology company disrupting a multi-billion dollar industry.</p> <p><span style="font-weight: 400;">Got it? Perfect, we like you already. Let's talk specifics.</span></p> <h6>Responsibilities</h6> <ul> <li>Drive and own local user acquisition and retention efforts in Germany on a variety of channels (Google, Facebook, Instagram, Twitter, email, etc.) and platforms (Web, Mobile)</li> <li>Define local strategies, launch new campaigns and optimize existing ones through direct campaign execution or collaboration with our central marketing team and our marketing agencies</li> <li>Own campaign localization process: messaging, translation, segmentation, etc.</li> <li>Monitor and analyze performance metrics of paid campaigns (LTV, CPA, etc.) and optimize to achieve ROI-positive results within each channel and across platforms </li> <li>Collaborate with designers &amp; copywriters to produce high quality creative and ad copies</li> <li>Report on strategic insights that can be leveraged across the team and the entire organization, such as best performing messaging, audiences, and more</li> </ul> <h6><strong>Requirements</strong></h6> <ul> <li>Fluent in both German and English</li> <li>Education in Business, Marketing, or related disciplines</li> <li>3+ year experience in Online Marketing, Growth, Strategy Consulting in the technology/e-commerce industry, or related</li> <li>Strong experience with self-serve platforms (Facebook, Google, Twitter, etc.) and third-party analytics packages (Google Analytics, Flurry, Optimizely, etc.)</li> <li>Familiarity with Excel, SQL, and relational databases</li> <li>Proficient in conducting detailed data analyses and using metrics to drive business results </li> <li>Excellent creativity, sense of visual design, and ability to produce compelling copy, with great attention to detail</li> <li>Positive mental attitude, high energy, high integrity, strong work ethic, enthusiasm, sense of humor, and a commitment to our mission</li> <li>Ability to thrive in a dynamic startup environment; you’ll have guidance when you need it, but you’re also goal oriented and can execute without close supervision</li> </ul> <h6><strong>Benefits</strong></h6> <ul> <li>Competitive salary and meaningful equity</li> <li>Apple equipment</li> <li>Four weeks paid time off, volunteer time off, generous parental leave</li> <li>Weekly team lunch</li> <li>Company-sponsored happy hours and team events</li> <li>Turo owner matching and vehicle reimbursement program</li> <li>Turo travel credit every month</li> </ul> <p><span style="font-weight: 400;">We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!</span></p> <h6> </h6>


Interested? Apply here.