The State of Car Ownership in Canada '26
Turo’s fourth annual research report uncovers the real costs, behaviours and sentiments shaping car ownership in Canada.
What is driving Canadians in 2026?
Car ownership has been stable the past three years, but Canadians are growing increasingly frustrated with the commitment and expenses involved. Despite falling ownership costs, the youngest Canadians are saddled with steep monthly expenses — an average of $5,820 annually for Gen Z Canadians — and are beginning to explore alternatives like long-term car rental.
Long-term rental as an alternative
Canadians are recognizing that car ownership is not a one-size-fits all solution. Long-term rental offers the freedom and flexibility to drive without the burden of ownership.With Turo, you can skip the dealership, skip the long term commitment, and pay monthly, with flexible dates that work for you.Ready to rethink car ownership?
The survey was conducted by Angus Reid for Turo Canada, between the dates of December 18th to 23rd, 2025. The web survey was conducted among a representative sample of 1,509 English and/or French-speaking Canadians, 25 years of age or older, Canadian Census representative. To keep consistency with 2024 and 2025 waves, the exact same sampling and weighting schemes were used. For comparison purposes, a probability sample of this size would have a margin of error of plus or minus 2.5 percent, 19 times out of 20. You are welcome to use this data for your own purposes, we just ask that you cite Turo as a source when referencing this information in your content.Only the official analysis report, from which this document is inspired, is endorsed by Angus Reid. © Turo Inc., 2026