Take control of your financial future while cultivating your entrepreneurial fire with Turo, the world’s largest car sharing marketplace.
Turo gives budding entrepreneurs the tools and resources they need to build a small, successful portfolio of cars to share on the marketplace, and the opportunity to add thousands to their annual income.
List your first car now to get started, then build your business plan and scale how you want.
Build a business that’s...
Scalable
You choose how many cars to share, scaling your business up or down however you want, and whether to reinvest your earnings or cash out.
Accessible
Start with a car you already own or buy one to share — any car owner can start exercising their entrepreneurial muscles.
Flexible
Whether you want to commit a lot of time or a little, you can earn at home or on the go, on your schedule, and divest any time in the highly liquid car resale market.
Entrepreneurs of all experience levels welcome
Whether you want to host a few cars to earn extra income to pay for life’s expenses, or build a small shop with a portfolio of cars, start with one car and scale how you want.
$10,864
Average annual income of 1 car*
$32,593
Average annual income of 3 cars*
$54,322
Average annual income of 5 cars*
$76,051
Average annual income of 7 cars*
$97,780
Average annual income of 9 cars*
Built-in infrastructure to get you up & running
Turo provides the tools to help hosts thrive
Insurance included
Rest easy knowing you’re covered up to $2,000,000 in liability insurance from Economical (ICBC in British Columbia) and all cars are protected against theft and physical damage with no deductible up to $105,000. Learn more about vehicle protection.
Safety & support
Get access to Customer Support, 24/7 roadside assistance for your guests, an experienced trust and safety team to support you through thick and thin.
Demand generation
Get instant access to a prescreened customer base of over 14 million worldwide, plus marketing and advertising support for your cars, funded by Turo, the world’s leading car sharing marketplace.
An easy-to-use app
Manage your business and your bookings seamlessly on the go — accept trips, tweak your pricing, message your guests, and more, all from your phone.
“The best thing about Turo is that it’s allowed me to learn what it’s like to build and scale a business. There are a lot of things I didn’t know before, even with having a few side hustles.”
“We didn’t want it to be too time intensive because we both have full time jobs, and also, we want it to be a good return on our investment… The profits are great for us — we can pay off a Jeep a year!”
How a former auto consultant
made over $50,000 on Turo
In 2018, Elan left his 9-5 as a consultant in the automotive industry and reinvested that energy into Turo. He started small by listing a 2011 Ford Fiesta, and after a lucrative first couple months, he figured the risk-to-reward ratio was compelling enough to add seven more cars over the next two years. Turo has become one of many revenue streams Elan uses to diversify his income and strive towards financial independence.
Hear more host success stories
A 22-year-old microfleet mogul
See how one business student combined his love of cars with his entrepreneurial spirit
One stay-at-home mom's global clientele
Tamara's Turo business combines three things she knows well: cars, business, and people
How Turo host Hashim created a profitable business in four months
See how Canadian host Hashim dreamed big, started small, and turned a profit
Start building your business plan
List your first car to get started today and build your plan to take control of your financial future tomorrow.
* Figures represent the average Turo earnings among all Canada-based hosts with two or more active vehicles, with at least ten trip days per month, with a vehicle value between $15,000 and $30,000, from January 2021 to December 2021.