Alec Fraser

by Alec Fraser

posted on April 19, 2022

Download the Turo small business guide

Thinking of adding another car to your portfolio? Start your car shopping with an eye on maximising your return on investment (ROI) when sharing it on Turo.

Spoiler alert: Buying at a discount is critical to maximising ROI

Our research has shown that buying a car at a discount is one of the most important factors in making more income as a Turo host. Of course, many hosts use Turo simply to offset the steep cost of owning the car they already have, but for enterprising hosts who are in the market for another car and have their sights set on additional income, there are several considerations and channels to analyse to optimise your ROI effectively.

The Turo small business guide takes a deep dive into the factors you should consider when building a car sharing business on Turo. It looks at how to optimise your car buying strategy by weighing up the pros and cons of different car buying channels — dealerships (licensed and used), online marketplaces like and, online classifieds like Gumtree and eBay Motors, and even automotive auctions — and provides an ROI analysis of a hosts’ car on Turo.

Of course, each host’s circumstances are different, so we encourage you to think critically, be discerning when shopping for a car, and exercise your best judgement to best serve your unique circumstances. If you are after some more insight on what it takes to start a business on Turo, check out some of our host stories below.

How to start your own UK car sharing business

Meet the women pioneering car sharing in the UK

Alec Fraser

Alec Fraser

Alec is the Business Development Manager on the Turo UK team. He loves a good road trip when abroad, and likes to hit the (field) hockey pitch when at home.

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