by Turo
posted on March 4, 2025
Key takeaways
• A growing number of guests are searching for longer bookings of 30 days or more
• Offering a discount is key to making Turo pricing competitive with other long-term rental options for guests
• Distance limits help reduce wear and tear and long term maintenance costs for hosts who offer monthly discounts
• Monthly trips can boost earnings for vehicles that are typically booked less than half the month, and can be adjusted to meet seasonal demand
• See if these discounts make sense for your vehicles and adjust them in the “Pricing and discounts” tab
Over the years, Turo hosts have enabled people to book just about any car, just about anywhere. They’ve opened doors to unforgettable weekend getaways and once-in-a-lifetime adventures.
Now, there’s a growing trend for something new: longer bookings of 30 days or more. This shift presents an exciting opportunity for hosts to maximize the number of days their vehicles are booked, while tapping into demand from a new and growing guest segment.
In this post, we’ll explore how monthly discounts can work to your advantage, the features that make long trips better for guests and hosts, and how to decide if this hosting strategy is right for you.
Evolving to meet a new demand
The demand for long-term bookings is rising, and longer trips already come with valuable benefits for Turo hosts:
- Consistent vehicle utilisation: Longer trips can increase the number of days your car is earning each month, and can help hosts who have parking restrictions in their area
- Lower operational effort: Fewer drop-offs and pick-ups can save you time, and less frequent cleaning between bookings can save you money
- Lower claims rates: Guests who book longer trips have historically submitted fewer claims rates according to our data
But to make these trips attractive to guests, pricing has to be competitive with short-term leases or other alternatives where the cost per day gets significantly lower over longer periods of time. Just like a monthly apartment rental has a lower cost per night than a hotel’s nightly rate, guests expect lower daily rates for longer trips. Offering a monthly discount is key to capturing this demand.
Additionally, hosts want to avoid excessive mileage on their vehicles — the standard included distance could total up to 6,000 miles on a car over a 30-day period. This could put significant wear and tear on your vehicle, leading to higher maintenance costs down the road. Lower distance limits are necessary for monthly trips to be practical for hosts.
How monthly discounts with distance limits work
Monthly discounts with distance limits attract long-term guests while offering hosts the potential for increased earnings, particularly on vehicles that are booked less frequently. Here’s what you can expect:
- Choose a distance limit. You can set distance limits up to 80% lower than the standard daily limit. This would be a limit of 1,200 miles, down from 6,000 miles over 30 days.
- Set your monthly discount. If you choose to take advantage of distance limits, you’ll be required to set a minimum discount that ensures your pricing is competitive, increasing the likelihood of bookings.
- Start attracting longer-term guests. You’ll be all set to start attracting more guests who are searching for longer bookings, and you can make adjustments to your discounts at any time.
Are monthly discounts right for you?
Let’s take a look at a few hypothetical scenarios that can help you decide if monthly discounts are the right fit for you.
SCENARIO 1
Higher-utilisation vehicles
Each month, your car is typically booked for 4 trips, totalling 16 days, at £50/day
| Earnings before Turo fees | Earnings after Turo fees (75 plan) | Mileage limit | Additional costs |
| £800 | £600 | 3,200 miles | Pick-up, drop-off, and cleaning costs between 4 trips |
SCENARIO 2
Lower-utilisation vehicles
Each month, your car is typically booked for 3 to 4 trips, totalling 12 days, at £50/day
| Earnings before Turo fees | Earnings after Turo fees (75 plan) | Mileage limit | Additional costs |
| £600 | £450 | 2,400 miles | Pick-up, drop-off, and cleaning costs between 3-4 trips |
SCENARIO 3
Monthly discount turned on
Each month, your car is booked for 1 trip, totalling 30 days, at £50/day with a 50% monthly discount
| Earnings before Turo fees | Earnings after Turo fees (75 plan) | Mileage limit | Additional costs |
| £750 | £563 | 1,800 miles | Pick-up, drop-off, and cleaning costs for 1 trip |
In these scenarios, if your car is typically booked for less than half of the month, monthly trips could result in higher earnings, a lower mileage limit on your car, and fewer costs associated with turnover between guests. If your car is booked for more than half of the month, you’ll have a higher earning potential with shorter trips.
Other things to keep in mind
Monthly discounts with distance limits aren’t for every host. They can, however, unlock more potential earnings for hosts with less-utilised vehicles, and there are other hosts who can benefit from monthly discounts too. Consider monthly discounts if:
You want a more hands-off experience
If you prefer a lower-maintenance hosting approach, fewer trips can make longer bookings appealing due to fewer pick-ups, drop-offs, and turnover costs. They’re also worth considering If you have a large or growing lineup of vehicles and want to diversify the ways you earn.
You experience swings in seasonal demand
You can also adjust your discounts and mileage limits to match seasonal demand. While full-priced trips may make more sense for peak season, offering discounts can help keep your vehicles booked during slower months.
Take some time to consider how often your vehicle is booked, your hosting goals, and the demand in your area. If monthly discounts with distance limits seem like a good fit for your business, you can review and adjust your discounts in your “Pricing & discounts” tab at any time.
