posted on February 27, 2026
Following a year of strong host earnings and growth across Canada, Turo is entering 2026 with significant momentum. Our focus for the new year is driving profitable growth for our hosts by attracting lower-risk, more rewarding trips while ensuring our protection plans remain sustainable in a changing economic landscape.
Bassem, our Head of Turo Canada, has recorded a short video to walk you through these changes, and how we are investing in your growth this year.
Aligning protection with today’s reality
While we have kept our Canadian protection plans stable for several years, the broader market has evolved. Inflation has driven higher repair costs across the industry, and the cost of auto insurance in Canada has continued to rise every year.
According to Statistics Canada, average car insurance premiums increased by 22.3% between 2019 and 2024, and industry data shows premiums continued to rise in 2025, with double-digit year-over-year increases in several provinces.* These rising external costs, combined with the increasing technical complexity of modern vehicle repairs, mean we must evolve our plans to continue providing the high-quality, 24/7 support you expect when the unexpected happens.*
We are updating our offerings to three distinct plans, including a brand-new high-protection option for hosts who prioritize total peace of mind.
| empty cell | Revenue share | Damage responsibility | Replacement vehicle |
|---|---|---|---|
| More earnings (unchanged) | 85% | $2000 | Not included |
| Balanced (updated) | 75% | $250 | Not included |
| More peace of mind (new) | 65% | $0 | Included |
Investing in your growth: Attracting lower-risk, long-duration trips
While we align protection with today’s costs, we are also heavily investing in platform improvements to help Canadian hosts maintain high utilization and attract lower-risk bookings.
- Attracting lower-risk trips
Data shows that trips booked well in advance carry significantly lower incident rates. To help you capture these “low-risk” bookings, we introduced a standardized 10% non-refundable option for trips booked 4+ days in advance. This creates more predictable earnings for you—even if a guest cancels—and appeals to guests who plan ahead.
- Boosting utilization during the low season
We know that the Canadian “off-season” can be a challenge. To help you keep your cars on the road, we are launching minimum baseline discounts for 3-day, 1-week, and 30-day trips. By standardizing these competitive rates, we make it easier for guests to see the value in booking your car for longer, driving more consistent revenue to your business during quieter months.
- Driving demand through marketing spend
To support your business, we are increasing our marketing investment specifically aimed at attracting guests looking for long-duration bookings. By positioning Turo as the premier flexible alternative to traditional leasing and car ownership, we are driving a new segment of high-value guests directly to your listings.
Building for the future
These updates are about more than just numbers; they are about building a sustainable foundation for the Turo community in Canada. By aligning our protection plans with the reality of today’s repair costs and investing in tools that attract more reliable, long-term guests, we are helping you build a more profitable hosting business for years to come.
