posted on July 27, 2024
Looking to purchase a new car? When it comes to Australian car brands, the chances are you’re wondering which popular car brand reigns supreme.
While Australia once enjoyed a superior position in the world as far as car manufacturing goes, in recent years, the sector has experienced a decline, with factories closing and popular brands like Holden choosing to import their cars to Australia. Even with these new developments in Australian motor industries, you’ll still find a number of popular car brands out on the roads.
2023 was a big year for Australian car sales, with 1,216,780 cars sold in the country. It marks a significant 12.5% year-on-year increase from the 1,081,429 cars sold in 2022.
So, whether you’re in the market for a new car or simply want to gain a better understanding of the car market, let’s dive into Australia’s most popular car brands of 2024!
Jump ahead:
- Australian car brands: A summary
- Top 10 Australian car brands
- Top Australian cars by model
- New car brands in Australia
- Best cars in Australia for families
- Best hatchbacks in Australia
- Best sedans in Australia
- Best SUVs in Australia
- Best Australian car brands to buy second-hand
- Frequently asked questions about Aussie car brands
Popular car brands in Australia: A summary
- Most popular car brand in Australia: Toyota
- Most popular car model in Australia: Ford Ranger
- Second best selling car: Toyota HiLux
- Fastest growing car brands in Australia: Chevy, GWM, MG, Genesis, LDV, Skoda, Jeep, Isuzu, and Volvo
- Car manufacturing in Australia: All vehicles sold in Australia are now imported, with local car manufacturing ceasing in 2017.
Top 10 Australian Car Brands
Wondering which car brand proves most popular on Australian roads? These are the car brands in Australia that continue to sell.
1. Toyota Australia
Total number of sales in 2023: 215,240
Despite the Toyota HiLux losing its place to the Ford Ranger, Toyota remained the most popular car brand in Australia with the HiLux selling a staggering 61,111 units across 4×2 and 4×4 models.
Toyota continues to prove popular with drivers, offering a range of safety features and top-of-the-line models with advanced technology and impressive handling. Top models include the Toyota RAV4, which continues to boast a waitlist, while the new Toyota Corolla Cross is growing in popularity, with 7,932 total sales compared to 2,563 in the previous year.
Most popular Toyota models in Australia for 2023
- HiLux: 61,111
- RAV4: 29,627
- LandCruiser: 26,449
- Prado: 20,710
- Corolla: 19,986
Get the experience of driving a Toyota with a test drive. Discover Toyota rental on Turo today.
2. Mazda
Total number of sales in 2023: 100,008
The second most popular car brand in Australia in 2023 was Mazda.
If you’re looking for a mid-size SUV, you’ll want to consider the Mazda CX-5, which continues to prove dominant in the Mazda category as the most popular. While the car brand saw a 14.7% decrease in sales for the model, it did record an impressive increase in sales for the next popular vehicle in the lineup, the CX-3.
This year, the car brand will introduce updated CX-5 models, so sales are expected to increase significantly. With further supply, the Mazda BT-50 ute also saw improvements in sales numbers, which are sure to continue in the months to come.
Most popular Mazda models in Australia for 2023:
- CX-5: 23,083
- BT-50: 17,526
- CX-3: 15,776
- CX-30: 13,115
- Mazda3: 9,079
Want the experience of driving a Mazda? Rent a Mazda on Turo today.
3. Ford Australia
Total number of sales in 2023: 87,800
The Ford Ranger topped the list as the best selling vehicle in Australia for 2023. In doing so, it triumphed the long-standing reign of the Toyota HiLux which had previously held the top place for the past seven years.
Along with a seamless driving experience, the Ford Ranger also proves to be one of Australia’s most trustworthy vehicles, having been designed at the company’s Broadmeadows facility. Ford’s sales were up more than 30% for the year, with 63,356 sales across the line-up.
Most popular Ford models in Australia for 2023:
- Ford Ranger: 63,356
- Everest: 15,071
- Transit Custom: 2,843
- Escape: 2,336
- Puma: 2,027
Want the experience of driving a Ford? Rent a Ford on Turo today.
4. Kia
Total number of sales in 2023: 76,120
Known for its stylish design, advanced features, and affordable price range, it’s no wonder Kia continues to see its car models sell significantly. While the Kia Sportage may have seen a 16.2% decrease in sales, it continues to be the brand’s top-selling vehicle in Australia. It’s followed by the Kia Carnival Mini Van, which became the brand’s second best-selling car in the country with 11,312 sales.
The Seltos is a popular choice for those seeking a small—to medium-sized SUV, particularly among small families.
Most popular Kia models in Australia for 2023:
- Sportage: 15,747
- Carnival: 11,312
- Seltos: 10,473
- Sorento: 8,366
- Picanto: 7,706
Want the experience of driving a Kia? Rent a Kia on Turo today.
5. Hyundai
Total number of sales in 2023: 75,183
Though it may not top the list as the best overall car sales in Australia, Aussies aren’t overlooking Hyundai. In fact, the brand is so popular for its advanced technology and superior design features, which often include spacious cabins with extensive features, that when it comes to selecting a hatchback, the Hyundai i30 is the favourite choice amongst Australians, even bettering the Toyota Corolla.
Both the Santa Fe and Tucson saw significant boosts in sales, with the former cracking the top 10 best-selling cars in Australia.
Most popular Hyundai models in Australia for 2023:
- Tucson: 21,224
- i30: 20,626
- Kona: 11,183
- Venue: 6,152
- Santa Fe: 6,033
Get the experience of driving a Hyundai. Rent a Hyundai on Turo today.
6. Mitsubishi
Total number of sales in 2023: 63,511
Despite impressive sales for 2022, Mitsubishi’s lineup numbers decreased, with -16.5% recorded for the 4×2 and -42.7% for the top-selling 4×4 Triton dual-cab.
Sales continued to drop across their range, with a decrease of 37.2% for the Pajero Sport. The only Mitsubishi models that recorded a sales increase were the Outlander, which was up 24.1% with 24,263 sales, and the Eclipse Cross, which was up 30.4% to record sales of 7,786.
Most popular Mitsubishi models in Australia for 2023:
- Outlander: 24,263
- Triton: 16,641
- ASX: 9,176
- Eclipse Cross: 7,786
- Pajero Sport: 5,547
Looking to test-drive a Mitsubishi before buying? Discover Mitsubishi rental on Turo today.
7. MG
Total number of sales in 2023: 58,346
With their rich heritage and sleek design that fuses sporty features with elegant style, there’s a reason MG proves popular amongst car buyers. With many models offering incredible value for money and advanced technology, the Chinese-owned SAIC Motor Corporation continued to see success.
With the top-selling MG ZS starting from just over $20,000 drive-away, it’s understandable why the car saw sales increases of 30.2%. New additions to the MG lineup include the MG4 and MG5, which have continued to see success in sales.
Most popular MG models in Australia for 2023:
- ZS: 29,258
- MG3: 15,430
- HS: 8,126
- MG4: 3,134
- MG5: 2,398
Looking to test-drive an MG ahead of purchase? Rent an MG on Turo today.
8. Tesla
Total number of sales in 2023: 46,114
As far as electric vehicles go, Tesla proves unbeatable in the category. Although they may only have two models in their lineup, that hasn’t deterred customers from considering other options. The Model Y managed to insert itself as a top-selling car in Australia with 28,769 sales, which shows a 230% increase.
As more people opt for the Tesla Model 3, sales between the two models are likely to become closer. However, as far as electric vehicles in Australia go, Tesla remains ahead of the competition, offering the best value-for-money EV that’s trusted on the road.
Most popular Tesla models in Australia for 2023:
- Model Y: 28,769
- Model 3: 17,347
Looking to test-drive a Tesla ahead of purchase? Discover Tesla rental on Turo today.
9. Subaru
Total number of sales in 2023: 46,114
Known for its all-wheel-drive capabilities, which continue to provide exceptional traction and stability, Subaru is a trusted car brand that continues to see success in sales.
Sales increased significantly across the market, with 28%, but the Subaru Forester is the leading vehicle in the range, with a staggering 54% increase in 16,381 sales, followed by the Subaru Outback, which had 12,903 sales.
Most popular Subaru models in Australia for 2023:
- Forester: 16,381
- Outback: 12,903
- Crosstrek: 8,991
- WRX: 2,743
- Impreza: 2,081
Want the experience of driving a Subaru? Rent a Subaru on Turo today.
10. Isuzu Ute
Total number of sales in 2023: 35,323
For those looking for a reliable, spacious, trustworthy dual-cab vehicle, it’s hard to beat the Isuzu D-Max, which continues to prove to be the most popular car in the category. With a 4JJ engine and competitive price, it’s easy to see why the car model boasted great sales.
In 2023, sales increased, with 45,341 vehicles sold across the range, compared to just 35,323 vehicles in 2022.
Most popular Isuzu Ute models in Australia for 2023:
- D-Max: 31,202
- MU-X: 14,139
Looking to test-drive an Isuzu Ute ahead of purchase? Book yours on Turo today.
Which car model had the highest sales in 2023?
2023 was a momentous year for Australian vehicle sales, with a staggering 1,216,780 vehicles delivered, ultimately beating the previous sales record of 1,189,116 in 2017. While the combined sales of dual cab utes and SUVs represented 78.4% of the total market, it was also a big year for electric vehicle sales, which more than doubled.
While Ford won the title of most popular car model for the first time in 28 years to end Toyota’s long-running streak, Toyota and other top competitors continued to have an impressive year:
Top 10 cars for 2023
- Ford Ranger: 63,356 sales
- Toyota HiLux: 61,111 sales
- Isuzu D-Max: 31,202 sales
- Toyota RAV4: 29,627 sales
- MG ZS: 29,258 sales
- Tesla Model Y: 28,769 sales
- Toyota LandCruiser: 26,449 sales
- Mitsubishi Outlander: 24,263 sales
- Mazda CX-5: 23,083 sales
- Hyundai Tucson: 21,224 sales
New car brands in the Australian market: are they worth buying?
With supply chain demands and logistics back to normal following the pandemic, you can expect to see a significant increase in foreign exports landing on Australian shores. This is already evident as Chinese car manufacturers increasingly choose to launch in Australia as their popularity grows. Reports suggest that China is now the third biggest export of cars to Australia, sitting behind Japan and Thailand.
Thailand is a hub for the manufacturing of Australia’s favourite four-wheel drive utes, including the likes of the Ford Ranger and Toyota HiLux. It’s also expected that with the boom in Chinese exports, we’ll see a rise in electric car models making their way to Australia as the market continues to increase.
This is largely due to the boost from the Labour Government, which, in 2022, after Prime Minister Anthony Albanese came into power, began aggressively promoting EV adoption as part of Australia’s plan to cut down on emissions. In 2023, EVs accounted for 7.2% of new car sales, up from 3.1% in 2022.
Are you curious about what other car companies you can expect to see in Australia in 2024? These are the ones to know.
- Changan Deepal 4WD: While details are scarce, the Chinese company has plans to launch its Deepal 4WD in Australia after constructing the vehicle in a new Thailand factory.
- Nio: This electric-only car maker allows the batteries in its cars to be swapped in order to avoid lengthy recharging times.
- Lynk: Another electric car maker, Lynk, announced in 2021 that it was targeting a 2025 launch for its cars in Australia.
- Zeekr: Having recently unveiled a new battery that can charge at an alarmingly quick rate, adding 500 kilometres of range in as little as 15 minutes, it’s likely that Zeekr will also launch in Australia.
Best Australian car brand for families
Looking for a trustworthy road vehicle suitable for the whole family? Whether you’re expanding your family or require extra legroom and advanced safety features, these are the best car brands in Australia for families.
- Nissan X-Trail: This medium SUV is perfect for families wanting a trustworthy vehicle and the choice of five or seven seats. The cabin is thoughtfully designed with plenty of space and convenient features, while the car boasts a range of safety features and modern technology.
- Mitsubishi Outlander: One of the most popular Mitsubishi models suitable for growing families, the Mitsubishi Outlander is the perfect entry point for those seeking a hybrid model. You can expect a secure drive with a spacious cabin that is also quiet. The fuel consumption is also commendable, at 3.4L/100km.
- Toyota Kluger: With a range of features, the Toyota Kluger offers all-wheel-drive or front-wheel-drive variants that promise a safe and efficient journey. It also has an incredible infotainment system and plenty of interior storage, so you’re guaranteed that your vehicle can carry extra passengers or storage capacity.
Looking for the perfect family car? Check out our complete guide to the best family cars in Australia.
Best Australian car brands for a hatchback
Known for their practicality and versatile cargo space, hatchbacks are the perfect choice for those needing a vehicle with nimble handling and top safety features. While it’s important to consider driving dynamics and fuel efficiency, these top models fuse comfort and reliability with impressive technology.
- Kia Stinger: Though it’s been around since 2017, the Kia Stinger has quickly become a favourite for those looking for a reliable hatchback. With its impressive sports pedigree in the detailing, it has a sports car feel but boasts plenty of legroom, making it a comfortable vehicle for the whole family and one of the most popular Kia models.
- Subaru Impreza: With its unique AWD offering and impressive ride comfort, the Subaru Impreza is a top hatchback for those seeking comfort, space, and top features.
- Tesla Model S: For those looking to experience the luxury of an EV, the Tesla Model S presents a sleek, comfortable drive with a five-door hatch fit. Known for its quietness out on the road, it offers plenty of space for those requiring extra legroom and an incredibly sleek design. Fitted out with top safety features and modern technology, it’s no wonder it has become a favourite car to many.
Tip from the author: Not sure if a hatch is the right choice for you? Learn more about the differences between a hatchback and a sedan.
Best Australian car brand for a sedan
Known for their smooth and comfortable driving styles, sedans are a favourite amongst car buyers. If you’re looking for a reliable sedan with ample interior space, safety features, and driving dynamics, consider these popular choices.
- Alpina B3: With a spacious cabin offering plenty of legroom and incredible grip and handling out on the roads, it’s hard to look past the Alpina B3 when searching for a truly reliable sedan.
- Mercedes-Benz A-Class: Renowned in the car world as a truly superior vehicle, the Mercedes-Benz A-Class offers an incredible level of grip even in adverse weather conditions. Packed with state-of-the-art technology and features, it delivers unbeatable performance on the roads.
- Audi A6: Known for its superior handling and all-wheel-drive technology, the Audi A6 is the perfect sedan for those who seek a comfortable interior in both the front and back. It’s hard to beat its incredibly sleek design and elegant presentation.
Best Australian car brand for an SUV
If you’re looking for an SUV that meets your needs, chances are you’re considering size and seating capacity, towing capacity, terrain capability, safety features, and plenty more. While it can be hard to weigh up the pros and cons of each model, we’ve found the best SUVs to suit your needs.
- Toyota RAV4: As a comfortable family 2WD wagon, you can rest assured that the Toyota RAV4 is a reliable, trustworthy vehicle that boasts a range of safety features. Blending sleek features that make driving in city streets a breeze, you’ll also get plenty of off-road design features. You can choose between petrol and hybrid engines, and you can choose from a range of specification levels.
- Mazda CX-9: This top-of-the-line SUV boasts a rugged design that is guaranteed to handle any road conditions, making it one of the most popular Mazda models.
- Volvo XC60: As a medium-sized SUV, this model from Volvo is widely regarded for its superior steering, comfort, and optimal safety features. With a well-proportioned body, it’s easy to handle on the roads, and both rows of seating offer plenty of room with supportive comfort.
Best Australian car brands to buy second-hand
If you don’t want to splurge on a new car and prefer a second-hand model that will go the distance, there are plenty of car brands to choose from. In 2023, 2,013,465 used cars were listed for sale, with 2,074,535 reportedly being sold, according to data from the Australian Automotive Dealers Association (AADA). Over the course of the year, sales of used cars increased by 34.4% and hit a peak in November, largely due to declining prices and improved stock.
But despite it being an exciting time for those looking to buy second-hand, knowing which car brands promise longevity on the road can be tricky to navigate alone. Thankfully, we’ve rounded up the three best Australian car brands that continue to prove popular even when purchased second-hand.
- Ford Ranger: The Ford Ranger recorded staggering sales, making it one of the top-selling used vehicles. Compared to 2022, sales of the Ford Ranger increased by 33%. The dual-cab ute is a popular choice for the breadth of capability it offers drivers in all manner of road conditions and scenarios. With maximum comfort for both driver and passengers, it’s no surprise it remains a favourite.
- Toyota HiLux: Joining the Ford Ranger as one of the most popular used cars is the Toyota HiLux. Perfect for all types of driving conditions and road surfaces, it offers drivers both off-roading and daily driving capabilities. With a range of features and reliable steering, it’s a great car that contains to hold up even when purchased second-hand.
- Toyota RAV4: With a five-star ANCAP safety rating, the Toyota RAV4 proved a popular choice for those looking to purchase a second-hand vehicle. Along with these advanced features, it also has excellent fuel efficiency, a roomy interior, and delivers impressive performance.
Frequently asked questions about Aussie car brands
What is Australia’s most popular car brand?
Australia’s most popular car brand continues to be Toyota, which has long dominated the automotive market here in the country and boasted the top most new car sales for 2023. As well as being a popular vehicle, the brand itself is one of Australia’s most trusted brands.
In 2023, according to reports from Roy Morgan, Toyota was the only car brand to break into the top 10 most trusted brands in Australia with seventh place.
What car companies originate in Australia?
Though Australia’s automotive manufacturing industry is relatively small and a number of companies that established a presence here did, in fact, originate overseas, Holden is an Australian car company that once manufactured cars on home soil before ceasing production in 2017.
Local car production in Australia
When it comes to car manufacturing, all local car production in Australia ceased in 2017. All vehicles sold in Australia are now imported.
The last car to be manufactured in Australia was a red VF Commodore SS-V Redline, manufactured by Holden.
Most trustworthy car in Australia
As the most trusted car brand in Australia, it’s no surprise that Toyota reigns supreme in terms of the most trustworthy vehicles. With its reliability and high quality, the Toyota HiLux is one of the brand’s most trustworthy cars.
Want to experience driving Australia’s most popular and trustworthy car brands? On Turo, you can browse a range of vehicles to find the perfect car to suit your travel needs and preferences. Whether you’re looking to tackle a road trip, run errands, or test drive your dream car, discover car hire on Turo.
Jess Campbell
Jess is Sydney-based and loves the outdoors. While she likes to think she has what it takes to compete on ‘ALONE’, her survival skills need some work. Born in Singapore and raised in South Africa, she’s hiked across Ireland, surfed in Hawaii, spent six months in Kenya and covered much of Africa. Having spent a year in the north of Spain, she’s resolved to come back to tackle the Camino de Santiago. Until then, you can find her providing the best snacks and playlists on Aussie road trips.
