Jobs @ Turo

Acquisition Marketing Specialist

San Francisco, California
<p><span style="font-weight: 400;">Turo is looking for an Acquisition Marketing Specialist to help further fuel it’s quickly-growing top of funnel guest audience. The ideal candidate is data-driven, with a passion for creating scalable, high-impact methodologies that deliver user growth. In this role, you will help the Guest Marketing Team develop the strategy, develop audience targeting, manage third-party vendor relationships, and partner with cross-functional constituents to execute acquisition plans. You are detail-oriented, self-motivated, and curious about testing new channels. </span></p> <p><span style="font-weight: 400;">Let’s talk specifics:</span></p> <p><strong>Responsibilities: </strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Manage Online Travel Agency (OTA) and search channels</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Develop, execute, and measure incremental, ROI-positive strategies</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Own paid acquisition campaigns from start to finish: execute against channel strategy, oversee creative optimization, and optimize with focus on ROI and ARPU</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Collaborate with creative and marketing teams to optimize creatives, messages and develop compelling advertising campaigns. Develop A/B testing programs to maximize acquisition efforts</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Generate performance reports for management. Create and present review and action plans to drive user growth based on your analytical insights</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Brief the internal content and design teams on campaign strategy, and own the creative feedback and approval process</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Partner with finance and analytics leads to determine campaign impact, and ensuring that you are delivering our budget and growth targets</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Manage the relationship with third-party channel partners -- both in the OTA and search channel industries</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Effectively communicate the strategy, objectives, and performance results cross-functionally and with leadership</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Report into Manager, Marketing Acquisition</span></li> </ul> <p><strong>Requirements: </strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">1-3 years of experience in Marketing or Marketing Analytics</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Understanding of dual-marketplace and acquisition on at least one side (preferably guest or end-user)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience using data, analytics, and metrics to drive business results</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience managing performance marketing campaigns across digital channels. SEM preferred</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Familiarity with or ability to quickly learn web/marketing analytics tools (e.g. Google Analytics, AppsFlyer, Optimizely, Looker)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Strong communication and presentation skills</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Comfortable and prefer operating in a fast-paced environment</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">BA/BS in Business/Marketing, Economics, and/or Math &amp; Statistics</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Bonus: Proficiency with relational databases and/or SQL</span></li> </ul> <p><strong>Benefits:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Competitive salary and meaningful equity</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Employer paid medical, dental, and vision insurance</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Apple equipment</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Flexible paid time off policy, 11 paid holidays, volunteer time off, parental leave</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Weekly catered lunch</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Company-sponsored happy hours and team events</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Turo owner matching and vehicle reimbursement program</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Turo travel credit every month</span></li> </ul> <p><strong>About Turo</strong></p> <p>Turo is the world’s largest car sharing marketplace where you can book any car you want, wherever you want it, from a vibrant community of trusted hosts across the US, Canada, the UK, and Germany. Guests choose from a totally unique selection of nearby cars, while hosts earn extra money to offset the costs of car ownership. A pioneer of the sharing economy and the travel industry, Turo is a safe, supportive community where the car you book is part of a story, not a fleet. Discover Turo at <a href="https://turo.com/">https://turo.com</a>, the App Store, and Google Play, and check out our blog, <a href="https://blog.turo.com/">Field Notes</a>.  </p> <p>Turo has raised $450M to date from top-tier investors, including IAC, Daimler AG, Kleiner Perkins, GV, Canaan Partners, August Capital, and Shasta Ventures. </p> <p>Turo cultivates a tight-knit team of smart, critical thinkers who care about their work and their colleagues. Our recruiting team is always on the lookout for supportive, down-to-earth, pioneering, and efficient candidates to grow our team's talent and enrich our culture.</p> <p><a href="https://medium.com/@andre_haddad/connecting-the-dots-to-a-compelling-not-cultish-company-culture-35dc871cba08">Read more</a> about the Turo culture according to Turo CEO, Andre Haddad.</p> <p>We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!</p> <p>#LI-ZS1</p>


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