Jobs @ Turo

Acquisition Marketing Associate

Toronto
<p>Turo is looking for a data-driven marketer to drive Turo’s new host and guest acquisition efforts in Canada. The ideal candidate has an appetite for all things marketing, data and analytics; can identify scalable, investment-worthy channels; and is able to employ rigorous audience and message testing methodologies to uncover new opportunities for user growth.</p> <p>You got it? Perfect, we like you already. Let’s talk specifics:</p> <p><strong>Responsibilities: </strong></p> <ul> <li>Develop, execute, and measure accretive, ROI-positive strategies on a variety of channels (SEM, UAC, Paid Social, Offline, etc.).</li> <li>Own paid acquisition channels from start to finish: identify promising channels, execute against channel strategy, oversee creative optimization, and optimize with focus on ROI and ARPU.</li> <li>Dive into data to better understand our customers and identify opportunities for new user acquisition.</li> <li>Implement strategies that increase top line user growth and unit economics - increase LTV and decrease CAC - across the portfolio.</li> <li>Effectively communicate strategy, objectives, and performance results cross-functionally.</li> </ul> <p><strong>Requirements: </strong></p> <ul> <li>2-4 years of experience in Marketing, Data Analytics, Consulting</li> <li>BA/BS in Business/Marketing, Economics, and/or Math &amp; Statistics</li> <li>Experience using data, analytics, and metrics to drive business results</li> <li>Experience managing performance marketing campaigns across digital channels. SEM and paid social experience preferred. Experience with offline media (TV, OOH, etc.) a plus</li> <li>Proficiency with Excel; proficiency with relational databases and/or SQL a plus</li> <li>Familiarity with or ability to quickly learn web/marketing analytics tools (e.g. Google Analytics, AppsFlyer, Optimizely, etc.)</li> <li>Professional work ethic coupled with sound judgment.</li> <li>Experience working in rapid growth environment that requires flexibility and continuous innovation</li> <li>Able to “roll up your sleeves” to do what is needed in urgent situations while maintaining a “big-picture” view. You are excited about the idea of working with a small team to get the job done, even if you sometimes need to do things that are outside of your direct job description.</li> </ul> <p><strong>Benefits:</strong></p> <ul> <li>Competitive salary and equity</li> <li>Employer paid medical, dental, and vision insurance</li> <li>Apple equipment</li> <li>Four weeks paid time off</li> <li>Weekly catered lunch</li> <li>Company-sponsored happy hours and team events</li> <li>Turo owner matching and vehicle reimbursement program</li> <li>Turo travel credit every month</li> </ul> <p><strong>About Turo</strong></p> <p>Turo is the world’s largest car sharing marketplace where you can book any car you want, wherever you want it, from a vibrant community of trusted hosts across the US, Canada, the UK, and Germany. Guests choose from a totally unique selection of nearby cars, while hosts earn extra money to offset the costs of car ownership. A pioneer of the sharing economy and the travel industry, Turo is a safe, supportive community where the car you book is part of a story, not a fleet. Discover Turo at <a href="https://turo.com/">https://turo.com</a>, the App Store, and Google Play, and check out our blog, <a href="https://blog.turo.com/">Field Notes</a>.  </p> <p>Turo has raised $450M to date from top-tier investors, including IAC, Daimler AG, Kleiner Perkins, GV, Canaan Partners, August Capital, and Shasta Ventures. </p> <p>Turo cultivates a tight-knit team of smart, critical thinkers who care about their work and their colleagues. Our recruiting team is always on the lookout for supportive, down-to-earth, pioneering, and efficient candidates to grow our team's talent and enrich our culture.</p> <p><a href="https://medium.com/@andre_haddad/connecting-the-dots-to-a-compelling-not-cultish-company-culture-35dc871cba08">Read more</a> about the Turo culture according to Turo CEO, Andre Haddad.</p> <p>We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!</p> <p>#LI-ZS1</p>


Interested? Apply here.