Take control of your financial future while cultivating your entrepreneurial fire with Turo, the world’s largest car sharing marketplace.
Turo gives budding entrepreneurs the tools and resources they need to build a small, successful portfolio of cars to share on the marketplace, and the opportunity to add thousands to their annual income.
List your first car now to get started, then build your business plan and scale how you want!
Build a business that’s...
Scalable
You choose how many cars to share, scaling your business up or down however you want, and whether to reinvest your earnings or cash out.
Accessible
Start with a car you already own or buy one to share — any car owner can start exercising their entrepreneurial muscles.
Flexible
Whether you want to commit a lot of time or a little, you can earn at home or on the go, on your schedule, and divest any time.
Entrepreneurs of all experience levels welcome
Whether you want to host a few cars to earn extra income to pay for life’s expenses, or build a small shop with a portfolio of cars, start with one car and scale how you want.
$10,868
Average annual income of 1 car*
$32,605
Average annual income of 3 cars*
$54,341
Average annual income of 5 cars*
$76,078
Average annual income of 7 cars*
$97,814
Average annual income of 9 cars*
Built-in infrastructure to get you up & running
Turo provides the tools to help hosts thrive
Insurance included
Rest easy knowing you’re covered with up to $750,000** in third-party liability insurance from Travelers, plus you choose from an array of protection plans that include varying levels of reimbursement for car repairs, up to your car’s actual cash value*** in case of damage during a trip. Learn more about vehicle protection.
Safety & support
Get access to 24/7 Customer Support, roadside assistance for your guests, an experienced trust and safety team to support you through thick and thin, and one-on-one business coaching to share market intelligence and help you build a savvy business.
Demand generation
Get instant access to millions of active guests from around the world, plus marketing and advertising support from Turo, the world’s largest car sharing marketplace.
An easy-to-use app
Manage your business and your bookings seamlessly on the go — manage trips, tweak your pricing, message your guests, and more, all from your phone.
“We didn’t want it to be too time intensive because we both have full-time jobs, and also, we want it to be a good return on our investment… The profits are great for us — we can pay off a Jeep a year!”
“We didn’t want it to be too time intensive because we both have full time jobs, and also, we want it to be a good return on our investment… The profits are great for us — we can pay off a Jeep a year!”
A powerhouse power couple
Sharing a portfolio of Jeeps in Denver
Meet Justin and Meagan, a powerhouse hosting couple out of Denver, CO. The team started sharing Meagan’s Jeep to try Turo on for size as a novel investment opportunity, and scaled their Jeep-sharing business up to six cars to help build their savings and diversify their investment portfolio as they maintain their full-time jobs.
Hear more host success stories
How a former auto consultant earned over $50,000 on Turo
See how Elan scaled his car sharing business from one car into a lucrative operation
How one auto industry insider bolsters his business
See how David built a thriving car sharing business in Las Vegas by leveraging his experience running a dealership
How one real estate investor's grandkids help with hosting
Marie shares her car while she’s away traveling, and taps her grandkids for help with cleaning
Achieving financial freedom through car sharing
How a young entrepreneur used car sharing to grow his portfolio of businesses
Start building your business plan
List your first car to get started today and build your plan to take control of your financial future tomorrow.
Please note: Aspiring entrepreneurs in California and Oregon should be aware of existing peer-to-peer car sharing legislation that limits the amount of income hosts are supposed to earn from car sharing in certain scenarios. To learn more about this legislation so you can decide whether car sharing is right for you, review this article.
*Figures represent the average Turo earnings among all US-based vehicles where there were at least three distinct vehicles within each market area between 01/01/2020 and 06/31/2023. Vehicles have a fair market value of $25,000 to $100,000 and are model years 2018-2024. Earnings have not been reduced to reflect costs such as vehicle maintenance, cleaning, insurance, and deductibles.
**Liability insurance is provided under a policy issued to Turo by Travelers Excess and Surplus Lines Company. Terms, conditions, and exclusions apply. The policy does not provide coverage for damage to a host’s vehicle. For questions or information about the third-party liability insurance that is included in protection plans, consumers in Maryland and the licensed states listed here may contact Turo Insurance Agency at (415) 508-0283 / claims@turo.agency. For questions about how damage to a host’s vehicle is handled, visit https://support.turo.com. Liability coverage is up to $750,000 for all host protection plans, except in some states and at some airports that require additional coverage. Insurance coverage limit is reduced by any amounts available and paid under any other policy issued to Turo Inc. and the guest.
***Turo is not an insurance company, and contractual reimbursement for physical damage to your vehicle is not insurance. Turo will reimburse hosts for eligible physical damage costs in excess of the deductible, subject to terms and exclusions, for the lesser of the cost of repair up to the actual cash value of the vehicle or $200,000. All listings with total market value of $125,000 or more must provide proof of an active manufacturer-installed tracker. Details here. When a trip is booked in the state of Washington, physical damage to the host’s vehicle is covered by insurance purchased by Turo, but Turo’s insurance does not change the contractual responsibilities of hosts or guests with respect to physical damage to a host’s vehicle.