So you’re in Houston. It’s the height of summer. You have to walk up to your car, press the button to unlock, get in, and press another button to start. It takes about 20 minutes for the interior to cool and you’re perfectly coiffed ‘do has melted, taking with it your will to live.
Now picture the alternative: You alight the parking lot, walk straight up to the luxurious and intuitive 2013 Tesla Model S, affectionately named Friday, who has lovingly prepared for your arrival. She reveals the handles and you step in. Isoldi has anticipated your needs for comfort in the sweltering Houston climate. It has kept a “reasonable” temperature while not in use, so you begin to cool in just a few minutes. Finally you can relax and enjoy the ride. There’s no engine to turn on, so you simply press the brake and shift into....your future.