Effectively explaining the i8 in a few words can be a challenge. For lack of a better description, it’s BMW’s exclamation point: an unapologetic, outrageous supercar that looks unlike anything else the auto industry has ever made. In that regard it echoes unmistakable BMW icons like the 507 and M1, but the i8 is more than just a unique car — it’s an over-the-top expression of BMW’s vision for the future of the automobile.
It’s a mess of beautiful contradictions. It’s an exotic with just 357 total horsepower; it’s an electric car with a gasoline engine; it’s one of the most expensive cars BMW makes, yet has one of the lowest fuel costs.
This car evokes strong, instant reactions everywhere it goes. It takes a truly enormous event to draw the attention of Wisconsonites who spend their entire lives in a state of sensory overload, yet you can't travel more than a block without pedestrians grinning from ear to ear and whipping out their phones to take pictures.
This car is a true showstopper.