The car: Strong little turbo diesel. Amazing gas mileage (up to 35 city/50 highway) comparable to a Prius but much more stylish, way more fun to drive with the 6 speed manual transmission and lots more power.
The goodies: Push button start. Touch screen sound system with bluetooth, aux input, and iPhone/iPod cords in the glove box. Heated front seats, touch sensing door handles for locking and unlocking (literally never need to take the key out of your pocket). Decently sized trunk for luggage. Back seats fold down to offer enough space to haul a small washing machine. Hitch available for pulling small (tiny) trailers and an easy-to-assemble bike rack is usually in the trunk. Great car for road trips or daily driving. I use it for camping and I recently put some bigger tires and a roof rack on it. So far it doesn't seem to affect the mileage very much.