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Honda notes that the Insight has a front end inspired by its FCX Clarity fuel-cell vehicle, but we can't help thinking "Prius" when we look at the Insight's profile. The wedge shape and the nearly horizontal rear windscreen recall the Toyota hybrid, but the details like the taillights and three-bar grille lend the Insight a degree of distinction.
All 2010 Insights are powered by a 1.3-liter single-overhead-cam i-VTEC engine with cylinder deactivation and auto stop-start, which is the key part of the new-generation of Honda Integrated Motor Assist (IMA) hybrid system.
The interior of the Insight is contemporary Honda, which means a creative use of attractive plastics that give the car a tailored look without any pretense of traditional luxury. The real attention-getter is the all-new Ecological Drive Assist System, designed to use feedback to help drivers achieve excellent real-world fuel economy. The system that Honda has nicknamed "Eco Assist" offers driving-style recommendations via a three-dimensional background within the speedometer that changes color to reflect how efficiently the driver is accelerating and braking. Be aware the car is watching you. As a driver, your behavior is continuously tracked, and the car displays economy ratings per drive cycle and on a lifetime basis. If your driving is sufficiently "green" up to five leaves will appear in the display. The system also offers you the opportunity to press the "ECON" button to enhance the efficiency of throttle control, the continuously variable transmission (CVT), idle-stop duration, air conditioning and, in the up-level EX version, cruise control operation.