When I was deciding what convertible to buy (I knew I wanted a convertible), I was testing all the usual suspects of American and German pedigrees such as a Mustang, BMW 328i, Audi A4, and none of them was even close to the level of fun this cabrio provides. The perfect car for Southern California, if you ask me!
The engine is also pretty nippy and the handling is fun cause the car is light, wide, short and has a low centre of gravity. Even without putting it into the Sport regime!
Also, styled the way it is, i.e. bright white and with the lovely alloys, makes this bug really pretty unique and turns heads. I have yet to seen one like mine. All I have seen so far are either creamy or other soft colors that make it look a little too much like a toy or, too much "for-ladies-only", if you will. I am driving this myself and don't feel like my masculinity is in peril in any way :)
Also, the heated seats are awesome! You feel like you don't need to put the roof down almost ever!