Jobs @ Turo

Acquisition Marketing Specialist

San Francisco
<p>Turo is looking for a data-driven marketer to drive Turo’s new host and guest acquisition efforts. The ideal candidate has an appetite for all things data and analytics related; can identify scalable, investment-worthy channels; and is able to employ rigorous audience and message testing methodologies to uncover new opportunities for user growth.</p> <p>You got it? Perfect, we like you already. Let’s talk specifics:</p> <p><strong>Responsibilities: </strong></p> <ul> <li>Dive into data to better understand our customers and identify opportunities for new user acquisition.</li> <li>Develop, execute, and measure accretive, ROI-positive strategies.</li> <li>Own paid acquisition channels from start to finish: identify promising channels, execute against channel strategy, oversee creative optimization, and optimize with focus on ROI and ARPU.</li> <li>Implement strategies that increase top line user growth and unit economics - increase LTV and decrease CAC - across the portfolio.</li> <li>Grow and measure brand awareness of Turo</li> <li>Effectively communicate strategy, objectives, and performance results cross-functionally.</li> </ul> <p><strong>Requirements: </strong></p> <ul> <li>2-4 years of experience in Marketing, Data, Consulting and/or FP&amp;A.</li> <li>BA/BS in Business/Marketing, Economics, and/or Math &amp; Statistics.</li> <li>Experience using data, analytics, and metrics to drive business results.</li> <li>Experience managing performance marketing campaigns across digital channels. SEM preferred.</li> <li>Bonus: Experience executing performance marketing campaigns across offline media (TV, OOH, etc.)</li> <li>Proficiency with Excel.</li> <li>Proficiency with relational databases and/or SQL.</li> <li>Bonus: Familiarity with one scripting language (Python preferred.)</li> <li>Familiarity with or ability to quickly learn web/marketing analytics tools (e.g. Google Analytics, AppsFlyer, Optimizely, etc.)</li> <li>Professional work ethic coupled with sound judgment.</li> <li>Experience working in rapid growth environment that requires flexibility and continuous innovation</li> <li>Able to “roll up your sleeves” to do what is needed in urgent situations while maintaining a “big-picture” view. You are excited about the idea of working with a small team to get the job done, even if you sometimes need to do things that are outside of your direct job description.</li> </ul> <p><strong>Benefits:</strong></p> <ul> <li>Competitive salary and meaningful equity</li> <li>Employer paid medical, dental, and vision insurance</li> <li>Apple equipment</li> <li>Four weeks paid time off, 11 paid holidays, volunteer time off, parental leave</li> <li>Weekly catered lunch</li> <li>Company-sponsored happy hours and team events</li> <li>Turo owner matching and vehicle reimbursement program</li> <li>Turo travel credit every month</li> </ul> <p>We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!</p>


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