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Accelerate your entrepreneurship

Start building a small car sharing business with Turo

Get started

Take control of your financial future while cultivating your entrepreneurial fire with Turo, the world’s largest car sharing marketplace.

Turo gives budding entrepreneurs the tools and resources they need to build a small, successful portfolio of cars to share on the marketplace, and the opportunity to add thousands to their annual income.

List your first car now to get started, then build your business plan and scale how you want.

Build a business that’s...


You choose how many cars to share, scaling your business up or down however you want, and whether to reinvest your earnings or cash out.


Start with a car you already own or buy one to share — any car owner can start exercising their entrepreneurial muscles.


Whether you want to commit a lot of time or a little, you can earn at home or on the go, on your schedule, and divest any time in the highly liquid car resale market.

Entrepreneurs of all experience levels welcome

Whether you want to host a few cars to earn extra income to pay for life’s expenses, or build a small shop with a portfolio of cars, start with one car and scale how you want.


Average annual income of 1 car*


Average annual income of 3 cars*


Average annual income of 5 cars*


Average annual income of 7 cars*


Average annual income of 9 cars*

Turo car sharing  entrepreneur standing in front of Audi with daughterTuro car sharing  entrepreneur standing in front of Audi with daughter

Built-in infrastructure to get you up & running

Turo provides the tools to help hosts thrive

Insurance included

Rest easy knowing you’re covered up to $2,000,000 in liability insurance from Economical (ICBC in British Columbia) and all cars are protected against theft and physical damage with no deductible up to $105,000. Learn more about vehicle protection.

Safety & support

Get access to Customer Support, 24/7 roadside assistance for your guests, an experienced trust and safety team to support you through thick and thin.

Demand generation

Get instant access to a prescreened customer base of over 14 million worldwide, plus marketing and advertising support for your cars, funded by Turo, the world’s leading car sharing marketplace.

An easy-to-use app

Manage your business and your bookings seamlessly on the go — accept trips, tweak your pricing, message your guests, and more, all from your phone.

Turo car sharing entrepreneurs standing in front of rental car fleet

“The best thing about Turo is that it’s allowed me to learn what it’s like to build and scale a business. There are a lot of things I didn’t know before, even with having a few side hustles.”

“We didn’t want it to be too time intensive because we both have full time jobs, and also, we want it to be a good return on our investment… The profits are great for us — we can pay off a Jeep a year!”

How a former auto consultant

made over $50,000 on Turo

In 2018, Elan left his 9-5 as a consultant in the automotive industry and reinvested that energy into Turo. He started small by listing a 2011 Ford Fiesta, and after a lucrative first couple months, he figured the risk-to-reward ratio was compelling enough to add seven more cars over the next two years. Turo has become one of many revenue streams Elan uses to diversify his income and strive towards financial independence.

Read their story

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Turo car sharing entrepreneur standing with his BMW

One stay-at-home mom's global clientele

Tamara's Turo business combines three things she knows well: cars, business, and people

Turo car sharing entrepreneur standing in front of her rental car fleet

How Turo host Hashim created a profitable business in four months

See how Canadian host Hashim dreamed big, started small, and turned a profit

Turo car sharing entrepreneur standing in front of his Corvette and Lexus
Turo business account executive

Start building your business plan

List your first car to get started today and build your plan to take control of your financial future tomorrow.

  1. * Figures represent the average Turo earnings among all Canada-based hosts with two or more active vehicles, with at least ten trip days per month, with a vehicle value between $15,000 and $30,000, from January 2021 to December 2021.

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