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Take the wheel of your financial future

Smiling woman behind the wheel

Apply to become a Turo Seed Host

Turo is proud to introduce the Turo Seed Initiative, a program providing up to $1 million in funding to help address wealth inequality in the United States, especially in traditionally underserved Black communities.

The initiative is designed to empower historically disenfranchised entrepreneurs with access to wealth-building opportunities, so anyone, regardless of color, gender, or creed, can start building a small business and pave their own path towards financial wellness.

Apply now for an interest-free loan to help you jumpstart your Turo car sharing business and take control of your financial future.

The application form is currently only available in English, and the program itself is initially available to US residents in select markets.

In partnership with

Man standing in front of a car

Empowering underserved entrepreneurs to unlock new business opportunities

Turo, the world’s largest car sharing marketplace, is proud to partner with Kiva, a nonprofit that expands financial access to underserved communities, on this first-of-its-kind initiative aiming to narrow the wealth gap in minority communities.

The Turo Seed Initiative provides aspiring entrepreneurs across the US with access to an interest-free investment opportunity to build a small car sharing business on the Turo marketplace. Qualifying applicants will be featured on the Kiva platform to crowdfund up to $15,000 through this initiative (with up to $7,500 crowdfunded from the Kiva community and a dollar-for-dollar match from Turo up to $7,500).

Successful applicants will receive one-on-one coaching on how to crowdfund successfully on Kiva, and how to set up their Turo car sharing business for success. Learn more about how crowdfunding on Kiva is different.

How it works

  1. Fill out the application form to be connected with a Turo Account Executive to discuss your business goals and the qualification process

  2. If you’re a good fit for the program, meet Kiva’s qualifications, and are ready to get started, you’ll be provided with resources on how to set up an LLC to become eligible to become a Kiva Borrower

  3. Start shopping around for the car you’d like to purchase to share on Turo

  4. Apply for an interest-free loan from Kiva

  5. If you qualify, start crowdfunding on Kiva

  6. Turo will match all crowdfunded money dollar for dollar, up to $7,500

  7. Once you’re fully funded, buy your car and start sharing it on Turo, learning the ropes and consulting with an Account Executive to get set up for success

Hands on a steering wheel

Why the focus on the Black community, and why now?

Diversity has always been a cornerstone of the Turo community — Turo was founded on the principle of creating economic opportunity for all, regardless of background, ethnicity, gender, age, or any other factors that could make someone feel disenfranchised.

Invigorated by the energy of today’s social justice movement and fired up to help drive change where we can, we wanted to focus on providing economic opportunity to underserved communities, especially aspiring Black entrepreneurs, and leveraging the Turo marketplace to help dismantle systemic racism through economic empowerment.

Minority-owned small businesses have limited access to credit.

Large banks approve around 60% of loans sought by white small business owners, 50% by Hispanic or Latinx small business owners, and just 29% by Black small business owners.1

On average, Black-owned businesses start out with far less capital than white-owned businesses.

Only 1% of Black business owners get a bank loan in their first year of business, compared to 7% of white business owners.2

Minority-owned small businesses have been disproportionately impacted by COVID-19.

Compared to an overall decline of 22% of small businesses between February and April of 2020, there was a 41% decline in Black-owned businesses.3

Turo is committed to providing economic opportunity for all.

Based on a 2019 survey,4 the Turo community is diverse:










From multiple ethnicities


Native American, Native Alaskan, Native Hawaiian, or other Pacific Islander


self-identified as an immigrant or refugee


Labor union / teacher / educator


Active-duty military or veteran




Law enforcement / firefighter / emergency responder

The nuts & bolts

At a glance

Have more questions?

Take a deeper dive into the nitty-gritty in this detailed FAQ article.
Man putting luggage in a trunk

About Turo

Turo is the world’s largest peer-to-peer car sharing marketplace where car owners can earn extra money to offset the costs of car ownership, forging their path towards financial empowerment.

A pioneer of the sharing economy and travel industry, Turo is a safe, supportive community over 14 million strong with more than 400,000 vehicles listed worldwide and over 850 unique makes and models available. Whether you share your extra car to make ends meet or are looking to start a small car sharing business, hosts can share virtually any car to get their entrepreneurial wheels turning.

About Kiva

Kiva is an international nonprofit focused on expanding financial access to help all underserved communities thrive. Combined with the power of technology, Kiva has enabled $1.5 billion in risk tolerant capital to support over three and a half million borrowers in 90+ countries.

In the United States, Kiva advances financial inclusion and brings capital to fuel small businesses across the country. Since 2011, more than $40 million has been lent to over 6,500 American small business owners including:

• 63% women-owned businesses

• 68% to entrepreneurs of color

• 33% Black-owned businesses

• 36% to businesses in their first year of operations

• 71% to business owners who either have a credit score below 650 or that don’t know their score

Woman holding a net

Unlock your financial future

Become a Turo Seed Host and start charting your course to small business ownership today.

  1. The Brookings Institution, reported by McKinsey on May 27, 2020.
  2. According to the same May 2020 McKinsey article.
  3. The National Law Review, August 7, 2020.
  4. Based on a survey of 4,400 American Turo community members from the Fall of 2019.