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<\/h3>\n<\/h3>\nAs we bid adieu to 2017 and look forward to the promise of a new year, I\u2019m so proud of the strides we\u2019ve made this year to enhance the quality of the marketplace and to turn Turo into a household name. While <\/span>2016 was a year full of firsts<\/span><\/a> \u2014 our first international launch, our first major, mainstream, pop-culture partnership with HBO\u2019s Silicon Valley, our first anniversary as Turo \u2014 2017 has been categorized by our accelerating momentum as a product and a brand. Our signups and rental days have more than doubled this year, and the number of vehicles being shared by Turo hosts around the world has climbed to over 200,000 in 2017. <\/span><\/p>\n Signups have more than doubled in the last year, and we’ve added more than one million in the last four months alone.<\/p><\/div>\n <\/p>\n More and more people are realizing the value of Turo to help offset the cost of car ownership.<\/p><\/div>\n <\/p>\n <\/p>\n Luxurious and unique listings consistently garner the most earnings, but travelers and locals love daily drivers, too, for their affordability and convenience.<\/p><\/div>\n <\/p>\n Turo is changing the economics of car ownership \u2014 sharing your car just nine days per month can completely offset the loan payment.*<\/p><\/div>\n We\u2019ve made huge strides both to improve the experience of using the marketplace for our customers \u2014 from the new Host Hub to the launch of Turo Business Class \u2014 as well as to increase brand awareness across the country and around the world, with our debut TV commercial.<\/span><\/p>\n Without further ado, here\u2019s my take on 2017\u2019s greatest hits.<\/span><\/p>\n After a bustling first year north of the border, we were thrilled to celebrate our first Canada-versary. We <\/span>celebrated the various mile-markers<\/span><\/a> of our inaugural year, noticing that<\/span> in the first year alone, a whopping $60,000,000 worth of cars were put to better use via Turo, with 2,800 cars listed by private owners \u2014 including over 400 unique makes and models like the Tesla Model S, the Porsche 911, and the Bentley Continental GT. Additionally, 1,500,000 km were driven throughout the Great White North by travelers benefitting from the Turo marketplace, and those numbers have grown tremendously in the latter half of the year. We also <\/span>hosted a panel discussion<\/span><\/a> in Toronto in April with some leaders in the automotive space from Carnegie-Mellon University, BMW iVentures, and our Canadian insurance partner, Intact, positioning Turo as a thought leader and overall mover and shaker in the vanguard of the Canadian mobility space.<\/span><\/p>\n On the product side, we\u2019d been intrigued by business travelers for a while. From a host\u2019s perspective, business travelers represent one of the most reliable and responsible customer segments out there, while from a business traveler\u2019s perspective, Turo offers cooler cars and a better experience at a better price than many traditional corporate options. It seemed like a perfect fit, so this fall we launched <\/span>Turo Business Class<\/span><\/a>, a carefully curated collection of cars handpicked for busy professionals and for rent from the cr\u00e8me de la cr\u00e8me of Turo hosts. Early results indicate business travelers love it, with Business Class listings garnering over a quarter of a bookings since launch.<\/span><\/p>\n And speaking of the product, I\u2019m personally delighted with <\/span>the new Host Hub<\/span><\/a>. As <\/span>an active Turo host myself<\/span><\/a>, I\u2019ve been jonesing for a one-stop shop where I can see everything I need to manage my Turo business. Previously, I eagerly awaited my monthly earnings email like every other Turo host \u2014 now I can see my earnings anytime I\u2019d like! But what I\u2019m even more excited about is the \u201cPerformance\u201d tab. Turo is more than just dollars and cents; it\u2019s about providing guests with a first-class, all-star experience in a unique car. And now, we\u2019re giving our hosts the tools to track their qualitative performance \u2014 including five-star review rate and commitment rate \u2014 as well as their quantitative performance, so they can continue to learn, improve, and delight.<\/span><\/p>\n As we make the Turo product more and more sophisticated and our community becomes more and more savvy, we decided it was about time to shine a national spotlight on our sophisticated product, our savvy community, and our cherished brand. Starting in mid-November, we started running ads on television<\/a> in the US! The goal of the campaign is to get the Turo brand in front of more people, bring more awareness to our dynamic host community and their amazing cars, and show the country how they can offset the cost of car ownership by sharing their cars just a few days per month. We ran the spots throughout the holidays, and hosts saw some nice boosts in their bookings. We\u2019re excited about TV as a marketing channel, and will continue to explore new executions in 2018.<\/span><\/p>\n And speaking of the small screen, Turo rubbed shoulders with the silver screen earlier this year as we partnered with Paramount Pictures for the premiere of their high octane action flick, <\/span>xXx: Return of Xander Cage<\/span><\/i>. We were able to list one of the original 1967 Pontiac GTOs from the first installment of the hit franchise, which ultimately became the hero car of the third film. We also interviewed <\/span>Thom, the passionate Pontiac lover<\/span><\/a> who had gone to great lengths to procure the movie car for his personal collection, as well as curated the <\/span>Xander Cage Adrenaline Collection<\/span><\/a> \u2014 a souped-up selection of some of the fastest whips with the most tooth and growl on the marketplace \u2014 for all those automotive adrenaline junkies out there.<\/span><\/p>\n And in case you missed it, we had a pretty exciting announcement in early September \u2014 to the tune of <\/span>$92 million in Series D funding<\/span><\/a>. In addition to the sheer excitement at the number, we were equally excited by our swath of new and existing investors. The round was co-led by Mercedes-Benz manufacturer, Daimler, and one of South Korea\u2019s largest conglomerates, SK Holdings, bringing invaluable strategic guidance as we gear up to expand farther into Europe and Asia. Liberty Mutual Strategic Ventures also joined the Turo family, helping us navigate the insurance landscape in the US, as well as Founders Circle Capital. From Daimler, we also acquired Croove, the peer-to-peer car sharing marketplace in Germany, meaning that we\u2019re Deutschland-bound in the near future.<\/span><\/p>\n![\"\"](\"http:\/\/turo.com\/blog\/wp-content\/uploads\/2017\/12\/1B.png\")
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