{"id":879,"date":"2015-08-12T09:37:46","date_gmt":"2015-08-12T16:37:46","guid":{"rendered":"https:\/\/turo.com\/blog\/?p=879"},"modified":"2015-08-12T09:37:46","modified_gmt":"2015-08-12T16:37:46","slug":"using-data-to-drive-your-daily-price","status":"publish","type":"post","link":"https:\/\/turo.com\/blog\/news\/using-data-to-drive-your-daily-price\/","title":{"rendered":"Using data to drive your daily price"},"content":{"rendered":"<p>We\u2019ve received\u00a0a lot of great feedback since launching our price-by-day functionality last month, and the response has been resounding. Owners love the idea, but are finding that it\u2019s a lot of work to micromanage the price of their car each day.<\/p>\n<p>To ease the burden on car owners, we\u2019ve asked our analytics team to manage the process.<\/p>\n<p>Our data scientists from our analytics team are intimately familiar with demand patterns, as well as with competitive pricing models, so they\u2019ve created an insightful, robust algorithm to manage everyone\u2019s daily prices and help all Turo\u00a0car owners maximize their earnings.<\/p>\n<h3>Why the change?<\/h3>\n<p>We\u2019ve recently refined our pricing algorithm to incorporate seasonal demand patterns, individual hometowns, car makes and models and more, yielding the most relevant and data-driven daily prices for each owner\u2019s specific variables.<\/p>\n<p>We expect that with our revamped algorithm dynamically pricing your car for you, your earnings should rise without the extra work of managing your prices yourself.<\/p>\n<h3>How does the pricing algorithm work?<\/h3>\n<p>Behind the scenes, we\u2019ve created an advanced statistical model that analyzes historical data to predict whether or not your car will be booked on a certain day. Depending on that probability, we\u2019ll increase or decrease your <a href=\"https:\/\/turo.com\/us\/en-us\/car-rental\">car\u2019s rental price for that day<\/a>.<\/p>\n<p>To intelligently predict the demand for each car each day, we consider:<\/p>\n<ul>\n<li><b>Seasonality<\/b> (weekends, holidays, etc.)<\/li>\n<li><b>Geography<\/b> (city- or region-specific usage patterns)<\/li>\n<li><b>Car attributes<\/b> (make, model, age and value of the car)<\/li>\n<li><b>Listing attributes<\/b> (whether you offer delivery or Book Instantly, your historical price, past transactions, etc.)<\/li>\n<li><b>The competitive landscape<\/b> (how your car measures up to similar cars in the Turo\u00a0marketplace and at traditional rental agencies)<\/li>\n<\/ul>\n<h3>Is there anything I need to do?<\/h3>\n<p>Nope, we\u2019ve got you covered! And remember, our statistical model gets smarter over time as more data accrues, so the longer you\u2019re on Turo, the shrewder our prices get.<\/p>\n<p>Additionally, all owners are encouraged to set a minimum price and a minimum allowed rental duration, so you determine the lowest dollar amount your time is worth. We\u2019ll always respect your minimum price, so you\u2019re always in control of your income floor.<\/p>\n<p>And of course, if you prefer to take on the legwork of pricing your car each day yourself, you can choose to price your car by the day.<\/p>\n<h3>Questions?<\/h3>\n<p>You can learn more at this <a href=\"https:\/\/support.turo.com\/hc\/en-us\/articles\/207337887\" target=\"_blank\" rel=\"noopener noreferrer\">FAQ article<\/a>. And if you have any questions that aren\u2019t addressed there, please contact us at <a href=\"https:\/\/support.turo.com\/hc\/en-us\" target=\"_blank\" rel=\"noopener noreferrer\">support.turo.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve received\u00a0a lot of great feedback since launching our price-by-day functionality last month, and the response has been resounding. Owners love the idea, but are finding that it\u2019s a lot&#8230;<\/p>\n","protected":false},"author":12,"featured_media":881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[83],"class_list":["post-879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-product-announcements"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"We&#039;re happy to introduce a smarter, easier pricing model for Turo car owners.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Megan Natt\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/turo.com\/blog\/news\/using-data-to-drive-your-daily-price\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO 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