{"id":5279,"date":"2017-04-21T15:00:33","date_gmt":"2017-04-21T22:00:33","guid":{"rendered":"https:\/\/turo.com\/blog\/?p=5279"},"modified":"2025-10-08T06:33:10","modified_gmt":"2025-10-08T13:33:10","slug":"a-breakdown-of-turos-marketplace-greenness","status":"publish","type":"post","link":"https:\/\/turo.com\/blog\/insights\/a-breakdown-of-turos-marketplace-greenness\/","title":{"rendered":"A breakdown of Turo\u2019s marketplace greenness"},"content":{"rendered":"

Who, what, where is greenest?<\/span><\/h2>\n

Happy Earth Day! To celebrate Mother Nature and our great big planet, we decided to take a look into our marketplace to see how the cultural groundswell behind hybrid and electric vehicles (EVs) is impacting our marketplace\u2019s inventory.<\/span><\/p>\n

When looking at the overall US market, <\/span>less than one percent of vehicle sales<\/span><\/a> are \u201cgreen\u201d (meaning they fit our criteria of being either a hybrid or fully electric plugin), but EV sales nonetheless shot up 60% last year, while the price of their batteries dropped 35%, <\/span>according to Bloomberg<\/span><\/a>. Indicating, <\/span>as Road and Track surmises<\/span><\/a>, that consumers are more interested than ever in the \u201cgreen\u201d car market, even despite falling gas prices. Last year, <\/span>Americans reportedly bought their four millionth hybrid car<\/span><\/a>, after passing the three-million mark in 2013. <\/span><\/p>\n

With green momentum gaining speed, <\/span>McKinsey forecasts<\/span> that \u201cby 2030, the share of electrified vehicles could range from 10 to 50% of new vehicles with higher adoption in developed, dense cities with strict emission regulations and consumer incentives.” High profile brands like Tesla, Toyota, and other OEMs are really throwing their weight behind eco-friendly options, so these utilization rates should only go up from here.<\/span><\/p>\n

The greenness of Turo\u2019s marketplace, however, is trending higher than national averages. Here are some headlining stats.<\/span><\/p>\n

Where: Green hotspots across the US<\/span><\/h3>\n

Currently, of all of cars listed in the marketplace, 8.2% are green<\/strong><\/span><\/p>\n

Not terribly surprisingly, California is Turo\u2019s greenest market<\/strong> \u2014 43% of our green vehicles live in either the greater Los Angeles area or the San Francisco Bay Area<\/p>\n

Similarly, California dominates the green category by individual market share:<\/p>\n