{"id":3646,"date":"2016-12-21T09:10:39","date_gmt":"2016-12-21T17:10:39","guid":{"rendered":"https:\/\/turo.com\/blog\/?p=3646"},"modified":"2016-12-21T09:10:39","modified_gmt":"2016-12-21T17:10:39","slug":"a-look-back-at-2016","status":"publish","type":"post","link":"https:\/\/turo.com\/blog\/news\/a-look-back-at-2016\/","title":{"rendered":"A look back at 2016"},"content":{"rendered":"<p><span style=\"font-weight: 400\">As we look forward to 2017, it\u2019s worth reflecting on how 2016 has been a landmark year for Turo. Looking back on the last 12 months, I feel so proud of everything that we have achieved \u2014 both as a business and as a flourishing, global community \u2014 here are some of my thoughts on the year\u2019s highlights. <\/span><\/p>\n<h3><span style=\"font-weight: 400\">O, Canada!<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Chronologically, our first epically huge milestone of the year was <\/span><a href=\"https:\/\/turo.com\/blog\/news\/turo-launches-in-canada\"><span style=\"font-weight: 400\">our Canadian launch<\/span><\/a><span style=\"font-weight: 400\">, marking two significant firsts: our first market expansion outside the United States, and Canada\u2019s first <a href=\"https:\/\/turo.com\/us\/en-us\/car-rental\">peer-to-peer car rental marketplace<\/a>. And Canadians have received us with open arms \u2014 since our April launch, we\u2019ve garnered over 100,000 signups in 250 cities north of the border, with 2,000 vehicle listings across 400+ different makes and models listed for rent in the marketplace. And those numbers are growing by the day.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3647\" src=\"http:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Canada-Cayman-1024x596.jpg\" alt=\"\" width=\"762\" height=\"444\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Canada-Cayman-1024x596.jpg 1024w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Canada-Cayman-300x175.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Canada-Cayman-768x447.jpg 768w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Canada-Cayman-1536x894.jpg 1536w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Canada-Cayman.jpg 1999w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/p>\n<p><span style=\"font-weight: 400\">On more personal note, I\u2019ve been inspired to witness our Canadian team and community develop into the supportive, tight-knit collective they are today in the seven short months since launch. Kudos to the team and community, for a dynamite first year!<\/span><\/p>\n<h3><span style=\"font-weight: 400\">The Bachmanity!<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Next up, <\/span><a href=\"https:\/\/turo.com\/blog\/gearheads\/rent-erlich-bachmans-aviato\"><span style=\"font-weight: 400\">our collaboration with HBO<\/span><\/a><span style=\"font-weight: 400\"> to list the Aviato car from their hit show <\/span><i><span style=\"font-weight: 400\">Silicon Valley <\/span><\/i><span style=\"font-weight: 400\">has been by far one of the most fun initiatives of the year. From channeling the surly and, uh, idiosyncratic personality of a hyperbolized caricature of startup ridiculousness to crashing TechCrunch Disrupt in true Erlich Bachman fashion, it\u2019s been a wild (and rather meta) ride. \u00a0<\/span><\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-3646 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"470\" src=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/Blog-body-aviato.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/Blog-body-aviato.jpg 940w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/Blog-body-aviato-300x150.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/Blog-body-aviato-768x384.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/HowardHartenbaumAviato-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/HowardHartenbaumAviato-scaled.jpg 2560w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/HowardHartenbaumAviato-300x200.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/HowardHartenbaumAviato-1024x683.jpg 1024w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/HowardHartenbaumAviato-768x512.jpg 768w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/HowardHartenbaumAviato-1536x1024.jpg 1536w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/HowardHartenbaumAviato-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/RobConeybeerAviato-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/RobConeybeerAviato-scaled.jpg 2560w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/RobConeybeerAviato-300x200.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/RobConeybeerAviato-1024x683.jpg 1024w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/RobConeybeerAviato-768x512.jpg 768w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/RobConeybeerAviato-1536x1024.jpg 1536w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/RobConeybeerAviato-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/PatriciaNekacheAviato.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/PatriciaNekacheAviato.jpg 1024w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/PatriciaNekacheAviato-300x200.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/PatriciaNekacheAviato-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/DeepakKamraAviato-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/DeepakKamraAviato-scaled.jpg 2560w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/DeepakKamraAviato-300x200.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/DeepakKamraAviato-1024x683.jpg 1024w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/DeepakKamraAviato-768x512.jpg 768w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/DeepakKamraAviato-1536x1024.jpg 1536w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/DeepakKamraAviato-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/BrookPorterAviato-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/BrookPorterAviato-scaled.jpg 2560w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/BrookPorterAviato-300x200.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/BrookPorterAviato-1024x683.jpg 1024w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/BrookPorterAviato-768x512.jpg 768w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/BrookPorterAviato-1536x1024.jpg 1536w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/08\/BrookPorterAviato-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3><span style=\"font-weight: 400\">Empowering entrepreneurs<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The next mile marker of 2016 was the reinvention of our owner dashboard. While this may seem like a more tactical achievement than a milestone, it represents a critical step in acknowledging and optimizing for a substantial subset of our car owner community \u2014 those with multiple cars on the platform. By tailoring the Turo app to better serve these entrepreneurial community members, <\/span><a href=\"https:\/\/turo.com\/blog\/news\/new-strides-to-empower-turo-entrepreneurs\"><span style=\"font-weight: 400\">including independent rental agencies and enterprising microfleet managers<\/span><\/a><span style=\"font-weight: 400\">, we continue to deliver on the Turo vision of empowering travelers to find the perfect vehicle for their next adventure, wherever they are, from a trusted Turo host.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3648\" src=\"http:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/new_dashboard-copy.jpg\" alt=\"\" width=\"940\" height=\"470\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/new_dashboard-copy.jpg 940w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/new_dashboard-copy-300x150.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/new_dashboard-copy-768x384.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n<h3><span style=\"font-weight: 400\">Happy Turo-versary<\/span><\/h3>\n<p><span style=\"font-weight: 400\">And then November marked our first\u00a0Turo-versary \u2014 it had been one year since we <\/span><a href=\"https:\/\/turo.com\/blog\/news\/relayrides-is-now-turo\"><span style=\"font-weight: 400\">introduced the world to Turo<\/span><\/a><span style=\"font-weight: 400\">. We\u2019ve embraced our dynamic brand and haven\u2019t looked back. Turo turns travel into adventure and highlights the unique and extraordinary cars \u2014 and people \u2014 that make our marketplace special, and I\u2019m delighted each time I launch the app. I\u2019m also very happy to see our branding emblazoned on our SF headquarters.<\/span><\/p>\n<div id=\"attachment_3673\" style=\"width: 772px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3673\" class=\"wp-image-3673 size-large\" src=\"http:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/dsc_2730-1024x683.jpg\" width=\"762\" height=\"508\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/dsc_2730-1024x683.jpg 1024w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/dsc_2730-300x200.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/dsc_2730-768x512.jpg 768w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/dsc_2730-1536x1024.jpg 1536w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/dsc_2730-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><p id=\"caption-attachment-3673\" class=\"wp-caption-text\">Mission St., SF<\/p><\/div>\n<div id=\"attachment_3674\" style=\"width: 772px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3674\" class=\"wp-image-3674 size-large\" src=\"http:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/dsc_2746-1024x653.jpg\" width=\"762\" height=\"486\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/dsc_2746-1024x653.jpg 1024w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/dsc_2746-300x191.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/dsc_2746-768x490.jpg 768w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/dsc_2746-1536x980.jpg 1536w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/dsc_2746-2048x1307.jpg 2048w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><p id=\"caption-attachment-3674\" class=\"wp-caption-text\">From the SFMOMA sculpture terrace<\/p><\/div>\n<h3><span style=\"font-weight: 400\">Hitting the big time<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Concurrently in early November, we hit our two millionth signup and exceeded 110,000 listings in the marketplace. Having been CEO of Turo since 2011, it makes me swell with pride to see what was once a scrappy Cambridge, MA startup blossom into the thriving, international marketplace and dynamic community I see today.<\/span><\/p>\n<div id=\"attachment_3649\" style=\"width: 772px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3649\" class=\"wp-image-3649 size-large\" src=\"http:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/graph-listings-copy-1024x578.png\" width=\"762\" height=\"430\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/graph-listings-copy-1024x578.png 1024w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/graph-listings-copy-300x169.png 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/graph-listings-copy-768x434.png 768w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/graph-listings-copy.png 1240w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><p id=\"caption-attachment-3649\" class=\"wp-caption-text\">Car listings on Turo<\/p><\/div>\n<div id=\"attachment_3650\" style=\"width: 772px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3650\" class=\"wp-image-3650 size-large\" src=\"http:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/graph-signups-copy-1024x578.png\" width=\"762\" height=\"430\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/graph-signups-copy-1024x578.png 1024w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/graph-signups-copy-300x169.png 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/graph-signups-copy-768x434.png 768w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/graph-signups-copy.png 1240w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><p id=\"caption-attachment-3650\" class=\"wp-caption-text\">Signups to Turo<\/p><\/div>\n<h3><span style=\"font-weight: 400\">London calling<\/span><\/h3>\n<p><span style=\"font-weight: 400\">And to build on that, just last week, we announced <a href=\"https:\/\/turo.com\/blog\/news\/turo-launches-in-the-united-kingdom\">our second international launch across the pond in the UK<\/a>. We\u2019ve had a loyal community of travelers and Turo advocates for a while in the UK, so it felt quite cathartic to finally be able to serve them in their own backyards. I\u2019m eager to cultivate and observe the evolution of our British community over the next several months, and I\u2019ll be sure to report back on successes and learnings as we navigate this new market.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3652\" src=\"http:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Classic-Mini-Cooper-S-Old-English-White-side-London.jpg\" alt=\"\" width=\"940\" height=\"470\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Classic-Mini-Cooper-S-Old-English-White-side-London.jpg 940w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Classic-Mini-Cooper-S-Old-English-White-side-London-300x150.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Classic-Mini-Cooper-S-Old-English-White-side-London-768x384.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3653\" src=\"http:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Defender_Full_Side.jpg\" alt=\"\" width=\"762\" height=\"381\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Defender_Full_Side.jpg 940w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Defender_Full_Side-300x150.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Defender_Full_Side-768x384.jpg 768w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3651\" src=\"http:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Rolls-London-1024x683.jpg\" alt=\"\" width=\"762\" height=\"508\" srcset=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Rolls-London-1024x683.jpg 1024w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Rolls-London-300x200.jpg 300w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Rolls-London-768x512.jpg 768w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Rolls-London-1536x1024.jpg 1536w, https:\/\/turo.com\/blog\/wp-content\/uploads\/2016\/12\/Rolls-London-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/p>\n<p><span style=\"font-weight: 400\">2016 has been a busy one, for certain \u2014 but it\u2019s been bustling in the best way. So as we gear up for an equally eventful 2017, let\u2019s all rest up this holiday season, eat, drink, and be merry, and get ready for a blockbuster new year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Happy holidays, everyone!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we look forward to 2017, it\u2019s worth reflecting on how 2016 has been a landmark year for Turo. Looking back on the last 12 months, I feel so proud&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-3646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Turo CEO Andre Haddad looks back on 2016 with pride, nostalgia, and an eye on the horizon.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Andre Haddad\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/turo.com\/blog\/news\/a-look-back-at-2016\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta 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