{"id":295,"date":"2016-01-11T09:26:25","date_gmt":"2016-01-11T17:26:25","guid":{"rendered":"https:\/\/turo.com\/blog\/?p=295"},"modified":"2025-03-20T07:58:50","modified_gmt":"2025-03-20T14:58:50","slug":"under-the-hood-tips-for-marketing-your-car","status":"publish","type":"post","link":"https:\/\/turo.com\/blog\/insights\/under-the-hood-tips-for-marketing-your-car\/","title":{"rendered":"Under the hood: Tips for marketing your car"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Whether you\u2019re saving up for a trip, buying a home, paying your way through college, or paying down debt, Turo offers car owners an unconventional way to earn passive income from their existing investments.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To help you earn more with your car, consider these performance-enhancing tips.<\/span><\/p>\n<h3><b>Don\u2019t underestimate the power of word of mouth<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Word of mouth is effectively free advertising \u2014 when people need a car, they\u2019ll already have heard about yours through the grapevine. To create buzz around your listing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add your listing\u2019s URL and information into your email signatures<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ask friends and family to spread the word<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Advertise on your neighborhood\u2019s Facebook group or online bulletin board<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gather referrals and testimonials from your guests<\/span><\/li>\n<\/ul>\n<h3><b>Localize your advertising efforts<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Though many of your potential guests will be traveling from the other side of the state, country, or world, many may also live in your own neighborhood. Perhaps they don\u2019t own a car and want a weekend away, or maybe they\u2019re moving and need extra trunk space. Whatever the reason, they\u2019re an important chunk of your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Localize your efforts by printing up flyers or door hangers <\/span><a href=\"http:\/\/www.qrstuff.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">with a QR code scan<\/span><\/a><span style=\"font-weight: 400\"> that leads to your specific listing\u2019s URL, and post them around your neighborhood.<\/span><\/p>\n<h3><b>Advertise online<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Online advertising isn\u2019t just for established businesses; there are lots of places online where you can register your car to make it more visible. <\/span><a href=\"http:\/\/www.google.com\/places\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Google Places<\/span><\/a><span style=\"font-weight: 400\"> can put your car on the map, literally \u2014 just use your listing\u2019s custom URL. <\/span><a href=\"https:\/\/foursquare.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">FourSquare<\/span> <span style=\"font-weight: 400\">enables you to register your business<\/span><\/a><span style=\"font-weight: 400\"> to boost traffic, and you can also post your listing on <\/span><a href=\"https:\/\/nextdoor.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Nextdoor<\/span><\/a><span style=\"font-weight: 400\">. The Waze App, commonly downloaded to give real-time traffic and navigation updates, is <\/span><a href=\"https:\/\/biz.waze.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">a great place to advertise<\/span><\/a><span style=\"font-weight: 400\"> since your car will be visible to drivers near your location.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Social media advertising is a valuable option as well. You can place ads on either <\/span><a href=\"https:\/\/www.facebook.com\/advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Facebook<\/span> <span style=\"font-weight: 400\">or<\/span> <span style=\"font-weight: 400\">Twitter<\/span><\/a><span style=\"font-weight: 400\"> where you can specifically target the types of guests you\u2019re looking for, or post a <\/span><a href=\"http:\/\/craigslist.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Craigslist<\/span><\/a><span style=\"font-weight: 400\"> ad in your local listings. <\/span><\/p>\n<h3><b>Use social media to promote your car<\/b><\/h3>\n<p><span style=\"font-weight: 400\">You could also <\/span><a href=\"https:\/\/www.facebook.com\/pages\/create\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">create your own Facebook page<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Instagram handle<\/span><\/a><span style=\"font-weight: 400\">, or <\/span><a href=\"https:\/\/plus.google.com\/pages\/create\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Google+ page<\/span><\/a><span style=\"font-weight: 400\"> for your car, or tweet out to your followers that your car is for rent and ready to hit the road.<\/span><\/p>\n<p>Remember, the more traffic going to your car\u2019s listing, the more trips you\u2019ll book, and the more extra cash you can pocket each month.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"buttonWrapper\"><a class=\"button button--large button--dark\" href=\"https:\/\/turo.com\/blog\/insights\/under-the-hood-how-to-optimize-your-turo-listing\">Get more tips<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re saving up for a trip, buying a home, paying your way through college, or paying down debt, Turo offers car owners an unconventional way to earn passive income&#8230;<\/p>\n","protected":false},"author":34,"featured_media":298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[257,98,219],"class_list":["post-295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-owner-self-marketing","tag-owner-tips","tag-under-the-hood"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Here are some clever online and offline ways to earn more with your car renting it out on Turo.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Steve Webb\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/turo.com\/blog\/insights\/under-the-hood-tips-for-marketing-your-car\/\" \/>\n\t<meta name=\"generator\" 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