{"id":287,"date":"2016-01-04T14:28:46","date_gmt":"2016-01-04T22:28:46","guid":{"rendered":"https:\/\/turo.com\/blog\/?p=287"},"modified":"2025-03-20T07:09:11","modified_gmt":"2025-03-20T14:09:11","slug":"under-the-hood-how-to-optimize-your-turo-listing","status":"publish","type":"post","link":"https:\/\/turo.com\/blog\/insights\/under-the-hood-how-to-optimize-your-turo-listing\/","title":{"rendered":"Under the hood: How to optimize your Turo listing"},"content":{"rendered":"

You\u2019ve listed your car on Turo \u2014 now what? It\u2019s showing up in people\u2019s search results, but is your listing all that it could be? Is it dazzling travelers and making them want to rent your car?<\/span><\/p>\n

Try these six simple tips to help take your listing to the next level:<\/span><\/p>\n

#1 \u2014 Write a great description<\/b><\/h3>\n

Tell your potential guests everything they need to know up front: how many seat belts does it have? Does it have a manual transmission? A ski rack? <\/span><\/p>\n

Be informative, but also be creative \u2014 what makes your car unique? Where are some under-the-radar spots to visit? Be detailed, have fun, but also err on the side brevity \u2014 travelers are more likely to read a short-and-sweet description than a super long novel. <\/span><\/p>\n

Check out more pro tips for finessing your description <\/span>here<\/span><\/a>.<\/span><\/p>\n

#2 \u2014 Get your car professionally photographed (for free!)<\/b><\/h3>\n

Cars with well composed, inspiring photographs garner up to 50% more traffic than cars with ordinary shots. Check out our <\/span>free professional photography program<\/span><\/a> and see if we have photographers in your city. If not, we\u2019ll try to find some! <\/span><\/p>\n

And in the meantime:<\/span><\/p>\n