{"id":25483,"date":"2022-11-15T11:00:00","date_gmt":"2022-11-15T19:00:00","guid":{"rendered":"https:\/\/turo.com\/blog\/?p=24871"},"modified":"2022-11-15T11:00:00","modified_gmt":"2022-11-15T19:00:00","slug":"open-the-door-to-extraordinary","status":"publish","type":"post","link":"https:\/\/turo.com\/blog\/news\/open-the-door-to-extraordinary\/","title":{"rendered":"Open the door to extraordinary"},"content":{"rendered":"\n

Unveiling our new ad campaign<\/h3>\n\n\n\n

After a successful campaign last year<\/a> where we unveiled our new tagline, Find your drive, we started this year super invigorated by the potential of where we could take our brand. The notion of \u201cFinding your drive\u201d resonates with so many people \u2014 everyone has an innate drive to reach for more, for better, and to question the status quo. It has become the rallying cry that unites our entire community \u2014 our hosts, our guests, and even our employees, whom we affectionately call \u201cTurists\u201d.<\/p>\n\n\n\n

So this year, we\u2019ve been focused on harnessing the energy of this powerful positioning, pulling it into our brand\u2019s core values, and folding it all into our latest and greatest ad campaign.<\/p>\n\n\n\n

Happy birthday, Turo! \ud83c\udf89<\/h3>\n\n\n\n

It\u2019s been seven years this month since we became Turo<\/a> \u2014 happy birthday, Turo! So much has happened in the last seven years. The move from our old brand to Turo was a risky one \u2014  completely changing the name, the look, and the feel our community had become accustomed to \u2014 but it unlocked our ability to build a category-defining brand. Over the past seven years, together with our community we\u2019ve built Turo from the ground up and pioneered peer-to-peer car sharing. We disrupted a traditional industry that was slow to innovate, and we told the stories of our incredibly bold and entrepreneurial hosts providing unique cars and experiences to our guests. We elevated how guests think about cars, from just a commodity that gets you from point A to point B, to the main attraction that defines your trip. Rebranding to Turo was the best thing we could have done.<\/p>\n\n\n\n

And now, all these years later, we\u2019ve evolved our brand along with the business and the times, and with last year\u2019s unveiling of \u201cFind your drive\u201d, it was time to take a critical look under the hood of our brand platform, too. First up \u2014 the Turo values, what we consider to be the core personality traits that make us unique and distinctive. <\/p>\n\n\n\n

Reimagining the Turo core values<\/h3>\n\n\n\n

Today we emerge with four core values that we use as north stars in our branding, as well as to guide our internal culture. They are:<\/p>\n\n\n\n