{"id":20537,"date":"2021-10-06T13:34:15","date_gmt":"2021-10-06T20:34:15","guid":{"rendered":"https:\/\/turo.com\/blog\/?p=20537"},"modified":"2022-08-09T09:52:11","modified_gmt":"2022-08-09T13:52:11","slug":"unveiling-our-latest-brand-campaign","status":"publish","type":"post","link":"https:\/\/turo.com\/blog\/news\/unveiling-our-latest-brand-campaign\/","title":{"rendered":"Unveiling our latest brand campaign"},"content":{"rendered":"\r\n

Celebrate Turo on a TV or billboard near you<\/h3>\r\n\r\n\r\n\r\n

On behalf of the Turo team, I\u2019m thrilled to share our latest advertising campaign. We designed and timed this campaign to piggyback on a truly extraordinary year for our community. As travel came roaring back earlier this year, the car rental industry wasn\u2019t quite ready, but Turo hosts were! The \u201ccar rental crunch\u201d sent vacation-starved travelers looking for new ways to hit the road this spring and summer, and Turo hosts stepped in to save the day, salvaging the much-needed vacations of thousands of travelers.<\/p>\r\n\r\n\r\n\r\n

The excitement for and interest in Turo is palpable, so what better way to keep this momentum pumping than with an ad campaign to further drive brand recognition for the world\u2019s largest car sharing marketplace? Inspired by the stories we heard from all of you, the Turo community, we modeled this campaign after and dedicate it to you.<\/p>\r\n\r\n\r\n\r\n

Billboards, bus, & transit ads<\/h4>\r\n\r\n\r\n\r\n

Turo guests love being able to easily find and drive the car that suits them perfectly. To elevate that special common trait among Turo guests, we paired amazing, unique people with amazing, unique vehicles that match their style, character, and personality, leaning into bold visuals that would be arresting at a glance, whether you\u2019re cruising down the freeway or walking through the streets of Manhattan.<\/p>\r\n\r\n\r\n\r\n

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TV & streaming commercials<\/h4>\r\n\r\n\r\n\r\n

Cars have the power to make you feel different. They can be transformative \u2014 trucks can give you a sense of power and invincibility, while sports cars give you a feeling of sparkle and success. With the television component of this campaign, we highlight how cars can elevate you beyond the everyday status quo, unlocking a truer, more authentic, or more elevated version of yourself. And this magic doesn\u2019t just come from the commodity of the car. While the car is the vessel, the magic comes from the extraordinary hosts who make these extraordinary experiences possible for their guests. Their cars have soul, their cars have shine, because they give them their soul and shine.<\/p>\r\n\r\n\r\n\r\n

With Turo, you aren\u2019t just booking a car \u2014 you\u2019re taking the wheel of a better version of yourself, rekindling your inner drive, and making authentic connections with the people handing you the keys.<\/p>\r\n\r\n\r\n\r\n

Cars with soul <\/h4>\r\n\r\n\r\n