{"id":16308,"date":"2020-07-14T14:30:57","date_gmt":"2020-07-14T21:30:57","guid":{"rendered":"https:\/\/turo.com\/blog\/?p=16308"},"modified":"2025-04-02T23:54:21","modified_gmt":"2025-04-03T06:54:21","slug":"ford-unveils-the-2021-bronco-family","status":"publish","type":"post","link":"https:\/\/turo.com\/blog\/news\/ford-unveils-the-2021-bronco-family\/","title":{"rendered":"Ford unveils the 2021 Bronco family"},"content":{"rendered":"\n<h3 class=\"has-text-align-center wp-block-heading\">Three new Bronco models for 2021<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yesterday, after months and years of rumors and teasers, Ford unveiled the new 2021 Bronco in a live streamed broadcast online and on TV. After a 25-year hiatus, the Bronco nameplate is returning \u2014 on three different Bronco models \u2014 to the approval of 4&#215;4 fans around the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the Bryan Cranston-narrated presentation, Ford broke down their new <a href=\"https:\/\/www.ford.com\/suvs\/bronco\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Bronco family<\/a>, reading out the copious features and options while Broncos played around in the desert, generally looking very tough and rugged. Between phrases like, \u201cyou need something that can look adventure in the eye and give it a firm handshake,\u201d the presentation made two things evident: how seriously Ford is taking aim at <a href=\"https:\/\/turo.com\/us\/en\/suv-rental\/united-states\/jeep\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Jeep<\/a>, and that the 2021 Bronco definitely looks like it\u2019ll hit the mark.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i2.wp.com\/blog.turo.com\/blog\/wp-content\/uploads\/2020\/07\/Bronco_2dr_features_01.jpg?fit=762%2C381&amp;ssl=1\" alt=\"\" class=\"wp-image-16312\" \/><figcaption>The 2021 Bronco two-door (Image: Ford)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Much as they\u2019ve <a href=\"https:\/\/turo.com\/blog\/gearheads\/top-upcoming-electric-suvs-and-trucks\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">done with the Mustang<\/a>, Ford has reintroduced the Bronco name by recasting it as a sort of sub brand. The Bronco two-door, Bronco four-door, and Bronco Sport are direct appeals to both the ardent 4&#215;4 crowd and \u201cnormal folk\u201d who increasingly demand daily-drivable SUVs with off-road credentials. <a href=\"https:\/\/turo.com\/blog\/gearheads\/the-2018-jeep-wrangler-is-here\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">To take on the Wrangler<\/a> and other competitors, the new Bronco family covers nearly all the bases for modern SUV buyers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Bronco family<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While four-wheel drive is standard on all three Broncos, the two-door and four-door are the most serious of the Bronco family. It\u2019s just like it sounds \u2014 the four-door is the same as the two-door, just stretched out to include an extra row (just like the Wrangler and Wrangler Unlimited). In the styling department, they look extremely close to the classic Broncos of yesteryear with almost toy-like proportions, and they look fantastic. The silhouette is distinctly Bronco and the proportions are boxy and handsome \u2014 to my eyes, it\u2019s a hit.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i2.wp.com\/blog.turo.com\/blog\/wp-content\/uploads\/2020\/07\/Bronco_4dr_features_05.jpg?fit=762%2C381&amp;ssl=1\" alt=\"\" class=\"wp-image-16311\" \/><figcaption>The 2021 Bronco four-door (Image: Ford)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">During the presentation, <a href=\"https:\/\/turo.com\/us\/en\/car-rental\/united-states\/ford\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Ford<\/a> focused on the trail and off-road capabilities of the two-door and four-door models, touting available best-in-class ground clearance, breakover, and departure angles, options like front and rear locking differentials, electric stabilizer bar disconnect system, and all sorts of other off-road ready goodies. It has quick-release removable doors and roof panels so you can get the classic open-air Bronco experience. Ford boasted \u201cmore than 200 factory-backed aftermarket accessories,\u201d and the aftermarket will surely go even crazier once the truck is released. The message was clear: the new Bronco is tough, very customizable, and ready to go wherever. (Keep in mind, however, that off-roading is prohibited on Turo).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The better engine option will be a 2.7L EcoBoost that makes 310 horsepower and 400 lb-ft, and you can pair that with either a 10-speed auto or a seven-speed manual transmission. Pricing through the various trim levels (and there are many) should be competitive with the Wrangler, with the base two-door Bronco starting at $30,000.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.turo.com\/blog\/wp-content\/uploads\/2020\/07\/Bronco_Sport_Exterior_03.jpg?fit=762%2C381&amp;ssl=1\" alt=\"\" class=\"wp-image-16313\" \/><figcaption>The 2021 Bronco Sport (Image: Ford)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The smaller Bronco Sport is more of a typical family SUV, with toned down styling and construction at a slightly lower price than the two-door. It won\u2019t be available with all the serious kit you can have in the other Bronco models, and its roof and doors stay on. But it\u2019s available with a rear locking differential and plenty of other gadgets, and it\u2019s exactly the kind of vehicle that today\u2019s car buyer wants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Continuing the Bronco legacy<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i2.wp.com\/blog.turo.com\/blog\/wp-content\/uploads\/2020\/07\/keIPbBUbQD2BC8cMzmWL5g-1.jpg?fit=762%2C381&amp;ssl=1\" alt=\"\" class=\"wp-image-16316\" \/><figcaption>Brad&#8217;s 1970 Ford Bronco (Los Angeles, CA)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It seems Ford has been very careful to make sure the new Bronco honors the legacy of the original Bronco, which was introduced in 1965. The Bronco was simple and stout, which made it perfect for duty as a work truck or snowplow \u2014 it was basically a truck offered with a removable soft cloth or solid shell roof. Because the model was so successful and the design so appealing, classic Broncos have become very popular vehicles to restore and modify. Take Brad\u2019s 1970 Bronco here, a beautiful restored example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bronco really does have an iconic design. The square face and boxy silhouette match the truck\u2019s beefy, barebones construction. It\u2019s simple and clean, with no fuss or games. But this Bronco does hide a few small surprises. A piano hinge below the windshield allows it to fold down on the hood. On the left side, an auxiliary gas tank nearly doubles the fuel capacity. It has two gas tanks \u2014 from the factory!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i2.wp.com\/blog.turo.com\/blog\/wp-content\/uploads\/2020\/07\/eUmE4apsTmSJuQ7YjG1fYw.jpg?fit=762%2C381&amp;ssl=1\" alt=\"\" class=\"wp-image-16315\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i1.wp.com\/blog.turo.com\/blog\/wp-content\/uploads\/2020\/07\/T-hTZ1waSz-JyZ_nmLoVzA.jpg?fit=762%2C381&amp;ssl=1\" alt=\"\" class=\"wp-image-16317\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This Bronco will give you that classic Americana mood but with some modern upgrades and additions for more comfortable use today. It oozes charm and confidence and gives you that feeling of open-air freedom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At first review, the 2021 Broncos sure seem to capture the spirit of the original. Ford has put a lot of focus on this model, so let\u2019s hope the new Bronco family can deliver on its promises and live up to its name. As soon as it hits dealers next year, it\u2019s a good bet you\u2019ll see the new Bronco on the road everywhere.<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<!-- PANELS -->\n<section class=\"panels\">\n    <div class=\"panel\">\n        <a href=\"https:\/\/turo.com\/us\/en\/car-rental\/united-states\/list-your-car\" class=\"panel-link\" aria-label=\"Share your car, earn extra cash\"><\/a>\n        <div class=\"icon\">\n            <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M5.38 31.81C6.94 31.81 8.35 32.47 9.37 33.52L39.2 14.52C38.18 13.49 37.54 12.07 37.54 10.49H10.97C10.97 13.63 8.46 16.17 5.36 16.17V21.48V26.51V31.8L5.38 31.81Z\" fill=\"#E0CAFF\"><\/path>\n                <path d=\"M43.03 22.48C42.34 22.48 41.78 21.92 41.78 21.23V17.06C39 16.54 36.8 14.31 36.29 11.5H11.99C11.48 14.31 9.28 16.54 6.5 17.06V21.23C6.5 21.92 5.94 22.48 5.25 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31.88 4.14 32.21 4.38 32.44C4.61 32.68 4.93 32.82 5.27 32.82C7.66 32.83 9.61 34.82 9.61 37.25C9.61 37.94 10.17 38.5 10.86 38.5Z\" fill=\"#593CFB\"><\/path>\n            <\/svg>\n        <\/div>\n        <p class=\"title\">Share your car, earn extra cash<\/p>\n        <p class=\"desc\">Cover your car payments or earn some extra cash by sharing your car whenever you&#8217;re not using it.<\/p>\n        <a href=\"https:\/\/turo.com\/us\/en\/car-rental\/united-states\/list-your-car\" aria-label=\"Get started\">Get started<\/a>\n    <\/div>\n    <div class=\"panel\">\n        <a href=\"https:\/\/turo.com\/us\/en\/car-rental\/united-states\" class=\"panel-link\" aria-label=\"Hit the road\"><\/a>\n        <div class=\"icon\">\n            <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <g clip-path=\"url(#clip0)\">\n                    <path d=\"M23.5 4H16.2L4.89999 43.3L23.5 43.4V4Z\" fill=\"#E0CAFF\"><\/path>\n   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TV&#8230;.<\/p>\n","protected":false},"author":5,"featured_media":16310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,39],"tags":[],"class_list":["post-16308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gearheads","category-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ford has introduced three new Bronco models, all coming next year to compete with Jeep for 4x4 enthusiast allegiances.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Steven Perez\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/turo.com\/blog\/news\/ford-unveils-the-2021-bronco-family\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2.1\" 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