{"id":10337,"date":"2018-05-17T09:35:22","date_gmt":"2018-05-17T16:35:22","guid":{"rendered":"https:\/\/turo.com\/blog\/?p=10337"},"modified":"2025-04-01T00:41:43","modified_gmt":"2025-04-01T07:41:43","slug":"turo-market-guide-phoenix","status":"publish","type":"post","link":"https:\/\/turo.com\/blog\/community\/turo-market-guide-phoenix\/","title":{"rendered":"Turo market guide: Phoenix"},"content":{"rendered":"

Things have been heating up in Arizona since <\/span>last year\u2019s breakdown<\/span><\/a> of our Phoenix market. With bookings pacing to more than double again this year, the market is poised to rise like its mythical namesake to be among one of Turo\u2019s top markets. \u00a0Year to date, Phoenix has already soared to become Turo\u2019s eighth largest market.<\/span><\/p>\n

Turo\u2019s team in Arizona has been growing at a similarly rapid pace too \u2014 our Scottsdale office that once consisted of a few people in a shared office space will soon reach over 80 local employees by the end of the year. To provide plenty of fodder for <\/span>tonight\u2019s community party<\/span><\/a> at our newly opened local office, we\u2019re honing in on all the local data from the past year to provide our community even more insight into what makes our Phoenix market as hardy as a desert cactus.<\/span><\/p>\n

\"\"<\/a>

Cory’s 1957 Porsche Speedster (Phoenix, AZ)<\/p><\/div>\n

Class, convenience, and cost<\/span><\/h3>\n

SUV listings have historically attracted more views than any other car category.\u00a0<\/span>However, as we noticed last year, the demand for a car on the fancier side was particularly strong as well with the cars in the Upscale or Luxury categories together receiving more than a third of all listing views. In the past twelve months, cars in the Luxury category garnered the highest share of listing views, surpassing both the Upscale and SUV categories. The popularity of all three of these categories is clearly evident in the year\u2019s most sought after makes as well. Tesla, BMW, and Jeep are still among the most searched-for makes but there has recently been a demand for Chevrolet and Mercedes-Benz too. <\/span><\/p>\n

MOST SEARCHED MAKES:<\/h4>\n
    \n
  1. Tesla<\/strong><\/li>\n
  2. BMW<\/strong><\/li>\n
  3. Chevrolet\u00a0<\/strong><\/li>\n
  4. Jeep<\/strong><\/li>\n
  5. Mercedes-Benz<\/strong><\/li>\n<\/ol>\n
    \"\"<\/a>

    Rolf’s 2011 Tesla Roadster (Goodyear, AZ)<\/p><\/div>\n

    Aside from just the type of car, our Phoenix market has long had a considerable focus on value and convenience. Just over 15% of all local searches in the last twelve months were filtered for delivery options. Most trips that took place offered delivery too. In fact, 44% of all local trips actually booked during the same past twelve months included delivery. Searches sorted by price are ultimately the most common refinements to search results being used in about 19% of all searches.<\/span><\/p>\n

    \"\"

    Shane’s 2011 Land Rover LR4 (Scottsdale, AZ)<\/p><\/div>\n

    Stack or rake in your earnings \u00a0<\/span><\/h3>\n

    Well-priced daily driver cars still stack up the highest number of bookings. The Ford Fiesta was booked at least 23% more than any other car in the Phoenix area. Chevrolet and BMW are the only makes to be both among the most searched for and most booked makes. <\/span><\/p>\n

    MOST BOOKED MAKES:<\/h4>\n
      \n
    1. Toyota<\/strong><\/li>\n
    2. Ford<\/strong><\/li>\n
    3. Chevrolet\u00a0<\/strong><\/li>\n
    4. Nissan<\/b><\/li>\n
    5. BMW<\/strong><\/li>\n<\/ol>\n
      \"\"<\/a>

      Tyler’s 2014 Ford Fiesta (Mesa, AZ)<\/p><\/div>\n

      Most of the demand we notice in search behavior in the market, however, seems to also be realized in considerably higher earnings per trip. The Tesla Model S and the BMW 3 Series listings earned more than all other models. Tesla Model X listings earned a similar amount to top grossing sedans but with less than half as many trips.<\/span><\/p>\n

      \"\"

      Steve’s 2017 Tesla Model X (Phoenix, AZ)<\/p><\/div>\n

      Trip types and seasonality <\/span><\/h3>\n

      Out-of-town guests make up for more than 77% of bookings in the Phoenix area. This visitor volume translates into an average trip length of about 4.5 days, which is a bit longer than in most markets with a typically larger share of bookings coming from locals. <\/span><\/p>\n

      While summer is typically the busiest season in most markets, the Phoenix market tends to peak when the weather isn\u2019t as hot in the late winter and early spring. Every year, trips and host earnings soar in the month of March. This past March was particularly strong, with about twice the earnings of almost any other month of the year.<\/span><\/p>\n

      \"\"<\/a>

      David’s Mini Cooper S (Phoenix, AZ)<\/p><\/div>\n

      Top Hosts <\/span><\/h3>\n

      These hosts are among our most active, all while maintaining stellar hosting metrics and reviews: <\/span><\/p>\n

        \n
      1. \n
          \n
        1. Last year, <\/span>Paul<\/span><\/a> topped the list as our most active hosts after just recently joining the community with a few hundred trips hosted. Paul takes home the top host prize again this year hosting more than twice as much as any other top host with a whopping 2,188 trips to date! With so many trips and cars, Paul\u2019s hosting game is a <\/span>family affair<\/span><\/a>.\u00a0<\/span><\/li>\n
        2. Joshua<\/a> and his wife, Lindsay, started hosting back in 2015 with their Lexus named Florence. Over the years, they\u2019ve grown their collection of cars to a small fleet, including their most recent addition of a brand new Tesla Model X they\u2019ve named “Falcon” (for obvious reasons).<\/span><\/li>\n
        3. From your daily drivers that offer a bang for your buck to head-turners like a Corvette or lime green Jeep, Carlos<\/a>\u2019s diverse collection of cars have delighted hundreds of travelers that rave about his five-star hosting.<\/span><\/li>\n
        4. Ryan<\/a> is this year\u2019s longest-tenured top host but only recently amassed one of the largest collections of cars in the area. Starting off with a couple of daily drivers and soon after <\/span>his dream car<\/a> a couple years ago, Ryan and his family have more than tripled their fleet in the last year.<\/span><\/li>\n
        5. Patrick<\/a> and his wife are both pharmacists, house flippers, and owners of what is likely the most diverse collections of cars in the area that include everything from your basic Yaris to a Ferrari.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

          Rookie Shoutouts<\/span><\/h3>\n

          Although these hosts may be relatively new to the Turo community, they\u2019re also unique record holders among our top hosts: <\/span><\/p>\n

            \n
          1. Tyler<\/span><\/a> and his wife listed their first car on Turo about a year ago and have quickly added more cars to the marketplace than any other host in the last year. <\/span><\/li>\n
          2. Although she may still be considered a newbie, <\/span>Elizabeth<\/span><\/a>\u2019s review metrics leads the pack among top hosts with nearly all of her trips receiving a five-star review from her guests. <\/span><\/li>\n
          3. Michael<\/span><\/a> has hosted over 200 trips since joining the Turo community a little less than a year ago. Another example of newer hosts with stellar reviews from their guests, Michael also has one of the highest rates of repeat guests among all hosts in the area too! <\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

            Things have been heating up in Arizona since last year\u2019s breakdown of our Phoenix market. With bookings pacing to more than double again this year, the market is poised to…<\/p>\n","protected":false},"author":38,"featured_media":10413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,72],"tags":[181,257,98,219],"class_list":["post-10337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-insights","tag-market-guide","tag-owner-self-marketing","tag-owner-tips","tag-under-the-hood"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t