{"id":29184,"date":"2025-04-03T00:13:13","date_gmt":"2025-04-02T23:13:13","guid":{"rendered":"https:\/\/turo.com\/blog\/uk\/?p=29184"},"modified":"2025-04-03T00:13:15","modified_gmt":"2025-04-02T23:13:15","slug":"lower-monthly-discounts-to-help-boost-host-earnings","status":"publish","type":"post","link":"https:\/\/turo.com\/blog\/uk\/news\/lower-monthly-discounts-to-help-boost-host-earnings\/","title":{"rendered":"Lower monthly discounts to help boost host earnings"},"content":{"rendered":"\n<div class=\"wp-block-group has-background\" style=\"background-color:#f9f4ff\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/turo.com\/blog\/wp-content\/uploads\/2024\/12\/01_KeyTakeaways.png\" alt=\"\" class=\"wp-image-29208\" style=\"object-fit:contain;width:64px;height:64px;margin:20px 0px 0px 40px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"object-fit:contain;margin:20px 0px 0px 40px\">Key takeaways<\/h3>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f9f4ff\"><strong>New!<\/strong><br>\u2022 We\u2019ve lowered monthly discounts to increase host earnings from longer trips while still pricing competitively<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f9f4ff\">\u2022 A growing number of guests are searching for longer bookings of 30 days or more<br>\u2022 Offering a discount is key to making pricing on Turo competitive with other long-term rental options for guests<br>\u2022 Monthly trips can boost earnings for vehicles that are typically booked less than half the month, and discounts can be adjusted to meet seasonal demand<br>\u2022 See if these discounts make sense for your vehicles and adjust them in the \u201c<a href=\"https:\/\/turo.com\/gb\/en\/vehicles\/listings\" title=\"Pricing and discounts\">Pricing and discounts<\/a>\u201d tab<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Over the years, Turo hosts have enabled people to book just about any car, just about anywhere. They\u2019ve opened doors to unforgettable weekend getaways and once-in-a-lifetime adventures.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, there\u2019s a growing trend for something new: longer bookings of 30 days or more. This shift presents an exciting opportunity for hosts to maximise the number of days their vehicles are booked, while tapping into demand from a new and growing guest segment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll explore how monthly discounts can work to your advantage, how lower monthly discounts can increase host earnings, the features that make long trips better for guests and hosts, and how to decide if this hosting strategy is right for you.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Evolving to meet a new demand<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The demand for long-term bookings is rising, and longer trips already come with valuable benefits for Turo hosts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consistent vehicle <strong><strong>utilisation<\/strong><\/strong>:<\/strong> Longer trips can increase the number of days your car is earning each month, and can help hosts who have parking restrictions in their area<\/li>\n\n\n\n<li><strong>Lower operational effort:<\/strong> Fewer drop-offs and pick-ups can save you time, and less frequent cleaning between bookings can save you money<\/li>\n\n\n\n<li><strong>Lower claims rates:<\/strong> Trips that are a month long or longer, historically have significantly fewer claims submitted, according to our data<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But to make these trips attractive to guests, pricing has to be competitive with short-term leases or other alternatives where the cost per day gets significantly lower over longer periods of time. Just like a monthly flat rental has a lower cost per night than a hotel\u2019s nightly rate, guests expect lower daily rates for longer trips. <strong>Offering a monthly discount is key to capturing this demand.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, hosts want to avoid excessive mileage on their vehicles \u2014 the standard included distance could total up to 6,000 miles on a car over a 30-day period. This could put significant wear and tear on your vehicle, leading to higher maintenance costs down the road. <strong>Lower distance limits are necessary for monthly trips to be practical for hosts.<\/strong><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Lower discount<\/strong> amounts to help boost host earnings<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hosts have shared that they need to earn more from these longer trips for them to work for their business. To respond to this feedback, we\u2019ve lowered recommended discounts to boost host earnings from monthly trips, while still pricing them competitively enough to continue to grow guest demand for longer trips.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosts will earn <em>more<\/em> for a month-long trip than they would for the same length trip at discounts set before this change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The actual change to hosts\u2019 monthly discounts will vary based on their previous monthly discounts. The following chart shows examples of new discounts compared with old discounts for one-, two-, and three-month trips when paired with different distance limits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"1024\" src=\"https:\/\/turo.com\/blog\/uk\/wp-content\/uploads\/sites\/2\/2025\/04\/UK-EN_02_table_discounts-941x1024.png\" alt=\"\" class=\"wp-image-29187\" srcset=\"https:\/\/turo.com\/blog\/uk\/wp-content\/uploads\/sites\/2\/2025\/04\/UK-EN_02_table_discounts-941x1024.png 941w, https:\/\/turo.com\/blog\/uk\/wp-content\/uploads\/sites\/2\/2025\/04\/UK-EN_02_table_discounts-276x300.png 276w, https:\/\/turo.com\/blog\/uk\/wp-content\/uploads\/sites\/2\/2025\/04\/UK-EN_02_table_discounts-768x836.png 768w, https:\/\/turo.com\/blog\/uk\/wp-content\/uploads\/sites\/2\/2025\/04\/UK-EN_02_table_discounts.png 1176w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Read on to learn more about longer trips and monthly discounts.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How monthly discounts with distance limits work<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Monthly discounts with distance limits attract long-term guests while offering hosts the potential for increased earnings, particularly on vehicles that are booked less frequently. Here\u2019s what you can expect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose a distance limit.<\/strong> You can set distance limits up to 80% lower than the standard daily limit. This would be a limit of 1,200 miles, down from 6,000 miles over 30 days.<\/li>\n\n\n\n<li><strong>Set your monthly discount.<\/strong> If you choose to take advantage of distance limits, you\u2019ll be required to set a minimum discount that helps ensure your pricing is competitive, increasing the likelihood of bookings.<\/li>\n\n\n\n<li><strong>Start attracting longer-term guests.<\/strong> You\u2019ll be all set to start attracting more guests who are searching for longer bookings, and you can make adjustments to your discounts at any time.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/turo.com\/gb\/en\/vehicles\/listings\" style=\"border-radius:8px\">Review your discounts<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Are monthly discounts right for you?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a look at a few hypothetical scenarios that can help you decide if monthly discounts are the right fit for you. <\/p>\n\n\n\n<p style=\"font-size:12px;margin-bottom:0px\"><strong>SCENARIO 1<\/strong><\/p>\n\n\n\n<p style=\"font-size:21px;margin-bottom:0px\"><strong>Higher-utilisation vehicles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each month, your car is typically booked for 4 trips, totalling 17 days, at \u00a350\/day<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-background\" style=\"background-color:#fbfbfb\"><tbody><tr><td><strong>Earnings before Turo fees<\/strong><\/td><td><strong>Earnings after Turo fees<\/strong> (75 plan)<\/td><td><strong>Mileage limit<\/strong><\/td><td><strong>Additional costs<\/strong><\/td><\/tr><tr><td>\u00a3850<\/td><td>\u00a3637.50<\/td><td>3,400 miles<\/td><td>Pick-up, drop-off, and cleaning costs between 4 trips<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:12px;margin-bottom:0px\"><strong>SCENARIO 2<\/strong><\/p>\n\n\n\n<p style=\"font-size:21px;margin-bottom:0px\"><strong>Lower-utilisation vehicles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each month, your car is typically booked for 3 to 4 trips, totalling 11 days, at \u00a350\/day<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-background\" style=\"background-color:#fbfbfb\"><tbody><tr><td><strong>Earnings before Turo fees<\/strong><\/td><td><strong>Earnings after Turo fees<\/strong> (75 plan)<\/td><td><strong>Mileage limit<\/strong><\/td><td><strong>Additional costs<\/strong><\/td><\/tr><tr><td>\u00a3550<\/td><td>\u00a3412.50<\/td><td>2,200 miles<\/td><td>Pick-up, drop-off, and cleaning costs between 3-4 trips<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:12px;margin-bottom:0px\"><strong>SCENARIO 3<\/strong><\/p>\n\n\n\n<p style=\"font-size:21px;margin-bottom:0px\"><strong>Monthly discount turned on<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each month, your car is booked for 1 trip, totalling 30 days, at \u00a350\/day with a new 45% monthly discount, compared with an old 60% monthly discount. The old amounts are crossed out below and the new amounts are in bold.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-background\" style=\"background-color:#fbfbfb\"><tbody><tr><td><strong>Earnings before Turo fees<\/strong><\/td><td><strong>Earnings after Turo fees<\/strong> (75 plan)<\/td><td><strong>Mileage limit<\/strong><\/td><td><strong>Additional costs<\/strong><\/td><\/tr><tr><td><s>\u00a3600<\/s> <strong>\u00a3825<\/strong><\/td><td><s>\u00a3450<\/s> <strong>\u00a3618.75<\/strong><\/td><td>1,800 miles<\/td><td>Pick-up, drop-off, and cleaning costs for 1 trip<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In these scenarios,<strong> if your car is typically booked for about half the month or less, monthly trips could result in higher earnings, a lower mileage limit on your car, and fewer costs associated with turnover between guests.<\/strong> If your car is booked for more than half of the month, you\u2019ll have a higher earning potential with shorter trips.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Other things to keep in mind<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Monthly discounts with distance limits aren\u2019t for every host. They can, however, unlock more potential earnings for hosts with less-utilised vehicles, and there are other benefits too. Consider monthly discounts if:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:21px\"><strong>You want a more hands-off experience<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If you prefer a lower-maintenance hosting approach, fewer trips can make longer bookings appealing due to fewer pick-ups, drop-offs, and turnover costs. They\u2019re also worth considering if you have a large or growing lineup of vehicles and want to diversify the ways you earn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:21px\"><strong>You experience swings in seasonal demand<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You can also adjust your discounts and mileage limits to match seasonal demand. While full-priced trips may make more sense for peak season, offering discounts can help keep your vehicles booked during slower months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take some time to consider how often your vehicle is booked, your hosting goals, and the demand in your area. If monthly discounts with distance limits seem like a good fit for your business, you can review and adjust your discounts in your \u201cPricing &amp; discounts\u201d tab at any time.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/turo.com\/gb\/en\/vehicles\/listings\" style=\"border-radius:8px\">Review your discounts<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Share your thoughts<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019d love to hear your feedback about the lower monthly discounts. Please fill out this short survey to share your thoughts.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/turo-marketplace.typeform.com\/to\/JrGeZ7pg\" style=\"border-radius:8px\">Take survey<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways New!\u2022 We\u2019ve lowered monthly discounts to increase host earnings from longer trips while still pricing competitively \u2022 A growing number of guests are searching for longer bookings of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-29184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/turo.com\/blog\/uk\/wp-json\/wp\/v2\/posts\/29184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turo.com\/blog\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turo.com\/blog\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turo.com\/blog\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/turo.com\/blog\/uk\/wp-json\/wp\/v2\/comments?post=29184"}],"version-history":[{"count":4,"href":"https:\/\/turo.com\/blog\/uk\/wp-json\/wp\/v2\/posts\/29184\/revisions"}],"predecessor-version":[{"id":29195,"href":"https:\/\/turo.com\/blog\/uk\/wp-json\/wp\/v2\/posts\/29184\/revisions\/29195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turo.com\/blog\/uk\/wp-json\/wp\/v2\/media\/29185"}],"wp:attachment":[{"href":"https:\/\/turo.com\/blog\/uk\/wp-json\/wp\/v2\/media?parent=29184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turo.com\/blog\/uk\/wp-json\/wp\/v2\/categories?post=29184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turo.com\/blog\/uk\/wp-json\/wp\/v2\/tags?post=29184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}