by Anna Hann
posted on March 21, 2025
Every year, Brits book the same predictable spa treatments and afternoon teas. This Mother’s Day, it’s time to create a truly unforgettable experience that goes far beyond the conventional.
“Mother’s Day is all about creating memories,” says Rory Brimmer from car sharing marketplace Turo. “Avoid the expected brunch and flowers, and treat her instead to a surprise she deserves. Imagine picking her up in a stunning convertible or a classic car that makes her feel truly special. There’s also something magical about conversations that happen in a car, when you’re on the road, away from daily distractions, that’s when the most meaningful conversations can unfold.”
A luxurious road trip to a hidden gem town, complete with a stunning car, will transform the entire experience from ordinary to extraordinary. Instead of crowded shopping destinations like Bicester Village or Oxford Street, Turo has created a guide to secret locations that offer intimate, memorable moments you and your mum will cherish, creating a, ‘do you remember that time..’ moment.
Five Hidden Towns for the Perfect Mother’s Day Escape
1. Fashion-loving mothers: Aldeburgh, Suffolk
A luxury fashion lover’s paradise, Aldeburgh offers more than just its picturesque coastal charm. The town boasts an exceptional collection of independent boutiques that rival high-end shopping destinations. Browse fresh and contemporary finds at Fleur or their sister shop O&C Butcher, featuring curated collections from emerging designers and luxury labels. The town’s unique blend of coastal elegance and sophisticated shopping makes it a perfect Mother’s Day destination.
Luxury Shopping Highlight: A meandering walk down High Street reveals hidden fashion gems, from bespoke clothing stores to artisan accessory shops that offer one-of-a-kind pieces.
2. History-loving mothers: Lacock, Wiltshire
Nestled in the Wiltshire countryside, Lacock is like stepping into a time machine. This National Trust village looks virtually unchanged since the 18th century, with its honey-coloured stone cottages and medieval Lacock Abbey. Perfect for mums who love history and quaint charm, the village has been featured in numerous period dramas, as well as the Harry Potter films.
Boutique Highlight: The Lacock Bakery offers artisanal treats and local preserves – a delightful pit stop for a truly special Mother’s Day treat.
3. Photo-loving mothers: Castle Combe, Cotswolds
Often dubbed the “prettiest village in England,” Castle Combe is a photographer’s dream. With its immaculate stone cottages, charming market cross, and minimal tourist crowds, it’s the epitome of hidden luxury.
Unique Experience: Take a leisurely walk through the village, stopping at independent artisan shops and enjoying a coffee at the local tea room.
4. Art-loving mothers: Rye, East Sussex
A medieval town with cobbled streets and independent boutiques, Rye offers a perfect blend of historical charm and contemporary shopping. The town’s antique shops and art galleries provide a unique shopping experience far from the crowded outlets.
Shopping Gem: Make sure to check out The Rye Bookshop – an independent bookshop that feels like a treasure trove of literary delights.
5. Sea-loving mothers: Polperro, Cornwall
This tiny fishing village offers a magical coastal experience. With its narrow streets, whitewashed cottages, and stunning harbor views, Polperro is a world away from typical tourist destinations.
Coastal Charm: Browse the local art galleries and enjoy fresh seafood at a hidden waterfront restaurant.
Turo’s Tips for the Perfect Mother’s Day Road Trip
- Book your car on Turo in advance
- Pack a picnic with her favorite treats
- Create a playlist of her favorite music
- Bring a camera to capture the memories
- Most importantly, be present and enjoy uninterrupted time together
Remember: This isn’t about spending money, it’s about creating moments that will become treasured memories.
Disclaimer: Always check local guidelines, book in advance, and ensure your chosen destination is open and accessible.
About Turo
Turo is the world’s largest car sharing marketplace, where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, you can skip the rental car counter and choose from an extraordinary, totally unique selection of nearby vehicles shared by local hosts. Entrepreneurs can take the wheel of their futures by becoming hosts and building car sharing businesses on Turo, leveraging our established platform to scale their businesses to meet their goals.
With an unwavering mission of putting the world’s 1.5 billion cars to better use, Turo unlocks the hidden value in idle and underutilised assets, empowering anyone to get in the driver’s seat. Find your drive® — Turo.
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