by Rory Brimmer
posted on 27 February 2026
Thanks to your hard work and dedication to delivering five-star experiences, 2026 is off to a strong start.
Host earnings in the UK are up 22% year-on-year*, and bookings have surged 38% this February. Part of this growth has come from lowering our trip fees for the most valuable guest groups, helping make your cars more competitive when guests are choosing what to book.
As we look toward the rest of the year, our focus is on sustaining this incredible growth while ensuring Turo can continue investing in the UK for the long term.
What’s happening in our industry?
While we’ve seen strong growth, costs across the industry have risen significantly. We know you’ve felt this first-hand through increases in your own car insurance and maintenance expenses in recent years. Government data** shows that quoted retail car insurance prices rose by 82% between May 2021 and June 2024. Although inflation has eased over the past 12 months, the cost of repairs and parts remains more than 33% higher than in 2020.
Car sharing premiums and repair costs have seen similar increases. In response, and to reflect these changes while continuing to support our host community for the long term, we’re making careful updates to our host earnings plans for the first time since September 2020.
More choice, more control
Many of you have asked for more flexibility. These three new plans, replacing the 65 plan and 75 plan, are designed to give you clearer options, including a plan with the highest-ever host share if your priority is maximising earnings.
| Plan name | Host Share | Damage Responsibility | Additional benefits |
|---|---|---|---|
| More earnings | 80% | £1,750 | Maximise your trip revenue |
| Balanced | 70% | £250 | Our most popular mid-range option |
| More peace of mind | 60% | £0 | Includes loss of host earnings & courtesy car |
Preparing for the future
Changes to earnings plans will affect how some of you run your hosting businesses, and we haven’t made them lightly. As a host myself, I know how important it is to plan with confidence. However, as the marketplace has grown, we have a much clearer picture of how to balance bookings growth for hosts with the platform’s long-term success. Starting in 2026, we plan to double our marketing spend to continue driving more bookings your way.
What happens next?
There’s nothing you need to do right away. Your earnings plan has been automatically updated on 31 March and applied to all trips booked on or after 31 March 2026. Any trips booked before this date will remain on your former plan.
| Pre March 31st plan | New plan |
|---|---|
| 65 plan | More peace of mind |
| 75 plan | Balanced |
On 31 March, we moved you to a new plan based on your current selection. From then, you can choose a different plan, including the More Earnings plan, that better fits your individual risk tolerance and business goals in your host dashboard.
*Feb 2026 compared to Feb 2025
**Source – House of Commons Library analysis of ONS/ABI data, 2024
