by Turo
posted on April 20, 2026
2026 is shaping up to be a record-breaking year for Turo hosts!
As World Cup fever starts soon, an anticipated 6.5 million fans are set to descend across the US and Canada.
The schedule runs from June 11–July 19, but the travel won’t stop there. Demand is set to skyrocket as visitors look to rent cars for everything from airport arrivals to stadium runs and extended post-game vacations.
As the world’s biggest sporting event takes center stage, this is your opportunity to take advantage of this historic peak season and maximize your earnings.
Level up your bookings with these tips
Check your availability through to July 2026
Don’t miss out on the opportunity to capture World Cup demand throughout the tournament and beyond.
Offer airport and custom delivery
Make the transition from flight to behind the wheel effortless and capture demand from out-of-town guests. With more travelers arriving by air and staying at hotels for the World Cup, offering delivery helps you meet them at landing and skip the rental counter. Looking for airport parking solutions? Check out Park My Share.
Review your World Cup pricing strategy
Stay competitive without second-guessing. Our dynamic pricing already factors in World Cup demand and updates in real time, helping you price effectively and attract more guests.
Prepare for international guests
Get up to speed on the International license review process to make sure everything checks out with all your guests.
Scale up with more vehicles
Boost your earnings and meet World Cup guest demand by expanding with additional cars to book more guests.
We’re investing to help you cash in for the peak season
Take a look at the new changes we’re introducing to drive demand and help you get the most out of this moment:
- Launching Spanish translation across Turo, making it easier to expand our reach to more guests.
- Targeting international travelers and creating airport-focused campaigns to reach far and wide so that guests’ journeys are complete by renting on Turo.
- Enhancing airport wayfinding, making pickup more convenient and seamless to help you connect more with guests.
Kick-off is calling — and with the right preparation, hosts can get ready to make the most of one of 2026’s biggest travel moments yet.
