posted on May 10, 2026
If you’re searching for a reliable rental car company, you’ve probably come across car rental providers like Enterprise. But how do traditional rental car companies stack up against the world’s largest car rental marketplace, Turo?
From rental costs and trip fees to the car rental process, discover whether Turo or Enterprise is right for your rental car needs.
In this guide, we’ll cover:
- What is Turo?
- What is Enterprise?
- Turo vs Enterprise: how they compare at a glance
- Turo vs Enterprise: the key differences
- How it works: booking with Turo vs Enterprise
- Which is better for you?
- Frequently asked questions
- Key takeaways
What is Turo?
Turo is the world’s largest car rental marketplace, on a mission to reinvent the car rental experience in the US, Canada, the UK, France and Australia. Instead of booking from a fixed fleet of cars, you can choose from a wide variety of vehicles available locally through the Turo mobile app.
On Turo, there are over 1,600+ unique car makes and models to choose from. The exact car you book is the one you’ll get, with delivery options and thousands of pickup locations available (including pickup at over 100 airport parking lots and garages across the US and Canada). Plus, renting a car on Turo is flexible, with long-term bookings of one month or more available.
What is Enterprise?
Enterprise Rent-A-Car is one of the largest traditional car rental companies in the US, operating over 9,500 branches across 100 countries. Enterprise has an extensive fleet of cars covering everything from economy models to SUVs and even commercial trucks.
With thousands of airport and neighborhood locations across the country, there are plenty of locations to pick up and return rental cars through Enterprise. Plus, the company offers both vacation car rentals as well as options for business travelers through their Business Rental program.
Turo vs Enterprise: how they compare
| Turo | Enterprise | |
|---|---|---|
| Service type | Car rental marketplace | Traditional car rental company |
| Vehicle selection | Browse and book the exact car you want from 100,000+ unique listings in the US | Book by vehicle class (e.g. economy, SUV); specific model not guaranteed |
| Locations | Vehicles have their own pick-up locations across the US; you can search using an address or name of an airport, train station, or hotel, and Turo will display all vehicles available at and near this location | Airport and neighborhood branch locations across the US |
| Pricing model | Set by individual car owners; varies by vehicle type, location, and trip length | Set by Enterprise; varies by location, dates, and vehicle class |
| Booking process | App or web; book directly from a local car owner | App, web, phone, or in person at a branch |
| Pick-up/drop-off | Flexible; some vehicles offer one-way trips, and you can request to change your pickup and/or return location via the Turo app once a trip is booked | Pick-up and return at Enterprise branch locations; custom delivery available in some areas |
| Minimum age requirement | 18 in most US states (fees may apply for drivers under 25) | 21 at most US locations (fees may apply for drivers under 25) |
| Membership required? | No | No (Enterprise Plus loyalty program available, free to join) |
| EV availability | Available in select locations | Available at select locations |
| Long-term rental | Yes; book for any length of time with long-term bookings available for one month or more | Long-term rentals available; subscription option in select states |
| Business travel program | No | Yes; dedicated business travel solutions available |
| iOS/Android app | Yes | Yes |
Data sourced from turo.com and enterprise.com, accurate as of May 2026. Pricing and availability subject to change; check each platform directly for current information. For Turo trip cost information, visit: https://help.turo.com/en_us/trip-costs-Syxm4NeNq
Turo vs Enterprise: the key differences
Both Turo and Enterprise give you the ability to rent cars for all kinds of occasions, from a weekend getaway in San Francisco to a business trip in New York. But there are important differences between these two car rental providers that are worth understanding before you book.
Vehicle selection
If zipping around the city streets in a Mustang or test-driving the latest EV release is a priority for you, you’ll want to carefully consider where you book your rental car.
On Turo, you can browse a wide selection vehicle listings and book the exact car you want, right down to a specific car make, model, year, and color. On Enterprise, you’ll book based on vehicle classes (such as “large SUVs” or “economy cars”), and will be assigned an available car from this category, rather than picking a specific make or model.
If you’re booking for a special occasion, Turo gives you greater control and choice to find a one-of-a-kind car (with plenty of exotic cars, luxury vehicles and even convertibles to choose from). Plus, you know the exact car you book is the one you’ll drive (no “similar vehicles” or unexpected swaps).
Pricing and fees
When comparing costs, each provider has a different approach to setting the rental price.
On Turo, pricing is set by individual car owners and varies by vehicle, location, and trip length. Using the Turo app, you can filter by cars that fit your budget and easily see how pickup location, booking dates, and vehicle class affect the total cost. There are no hidden fees on Turo; the trip fee you see is the total cost of your booking.
On Enterprise, pricing is dynamic and demand-based. This means costs vary by car availability in each location. Seasonal demand can cause prices to increase, and there can be additional fees for rental cars booked at airport branches, too. Vehicle class and booking duration will influence costs, too.
Pick-up, drop-off, and car delivery options
How do Turo and Enterprise compare when it comes to car collection and drop-off locations?
On Turo, local vehicle owners set the pickup and drop-off location for cars. When booking, you can browse for vehicles available at or near your ideal collection point (whether that’s your hotel, office, a local landmark or a train station). Plus, some vehicles offer custom delivery locations, meaning you can select your preferred pick-up and drop-off spot.
On Enterprise, rental cars are available for pick-up and drop-off at Enterprise branch locations (with thousands of locations across the US). Plus, you can also arrange custom delivery in certain US locations, including neighborhoods in Dallas, Houston, Fort Lauderdale and Las Vegas.
How the booking experience works
Booking on Turo happens via the Turo app. Enter where and when you need a car, filter by car models, and explore reviews from past renters. Set a pickup location, confirm your booking and keep tabs on your trip details using the app. During your booking, you can use Turo’s in-app messaging to get in touch with the vehicle owner, too.
On Enterprise, bookings happen online. Head to the reservations page, explore by pick-up/drop-off locations and check available vehicles. Then, select the vehicle type you’d like, add any additional items and confirm the booking.
Long-term rentals and lease alternatives
Looking for an alternative to traditional car ownership or leasing?
On Turo, you can book trips for over a month and even extend bookings as needed. To keep costs easy to manage, you can pay in monthly installments and see all-inclusive pricing up front. Plus, many vehicles on Turo offer discounts on long-term car rental bookings, too.
With Enterprise, you can secure long-term car rentals from over 4,400 US locations. Long-term reservations offer more affordable weekly and monthly rates, with no mileage limit for most long-term bookings.
Business travel features
Traveling for business? Turo makes it easy to find the right vehicle for your business trip and allows you to book the car directly from a local in the city you’re visiting. The Turo app makes it easy to lock in last-minute daily rentals or even secure a rental car for an extended period of time if you’re relocating for work. Many vehicles offer flexible custom pick-up and drop-off locations, and you can get your car delivered directly to over 100+ airports in the US and Canada.
Enterprise offers a dedicated Business Rental Program, giving companies and employees access to competitive car rental rates (including a cost-effective alternative to mileage reimbursement that offers nearly 25% savings per mile. After a company signs up for the program, employees can book well-maintained cars from thousands of locations globally.
How it works: booking with Turo vs Enterprise
Booking with Turo
- Create a free account on the Turo app or website
- Enter your location, dates, and preferred vehicle type
- Browse individual car listings and filter by make, model, price, features, and reviews
- Book the exact car you want instantly, or send a booking request
- Verify your identity and enter your valid driver’s license details
- Check what protection plans are available to you
- Add a payment method and confirm your booking
Booking with Enterprise
- Visit the reservations page
- Enter your pick-up location, dates, and times and “Check Availability”
- Browse available vehicle classes and select the type that suits your trip
- Add any extras (such as a GPS or additional driver)
- Review your contact information and confirm your reservation by clicking “Confirm Booking”
Which is better for you?
While it’s always important to read the fine print, here’s a handy guide to help you weigh your options when comparing Turo vs Enterprise for a car rental in the US.
Turo may be the better fit if you…
- Want to browse and book the exact car you want, not just a vehicle class
- Are looking for a wide range of vehicle types, from everyday cars to something more unique
- Want flexible pick-up and drop-off options beyond traditional branch locations
- Prefer an app-based experience where you can communicate directly with the car owner
- Are looking for options across a range of price points to fit your budget
- Need a car for a day, a week, or longer, without a long-term commitment
Enterprise may be the better fit if you…
- Prefer picking up and returning a car at a traditional rental car counter
- Travel frequently for work and want access to a corporate travel program or loyalty points
- Need a vehicle in a location where Enterprise has a branch, but Turo availability may be limited
- Travel overseas frequently and want to access rental cars in a broad range of global locations
Tip from the author: One of the advantages of booking on Turo is the ability to secure unique, head-turning cars you won’t find from traditional rental car companies. From supercars to sports cars, it’s possible to find exotic luxury models from brands like Lamborghini, Porsche and Tesla on Turo.
Frequently asked questions about Turo vs Enterprise
Is Turo cheaper than Enterprise?
The cost of renting a car on Turo vs Enterprise is influenced by a range of factors. On Turo, pricing is set by individual car owners and can vary widely based on car model, booking length and location. As for Enterprise, dynamic and demand-based pricing means you’ll pay a different price depending on when and where you book.
What is the difference between Turo and Enterprise?
Turo is the largest car rental marketplace, allowing you to book cars directly from locals in different cities across the US and beyond. Enterprise is a traditional car rental company with a fleet of vehicles available to book. While both companies allow you to rent a vehicle for any length of time, Turo’s car rental services mean you can assess a wide selection of cars without being limited to the models available from a traditional car rental fleet.
Can I pick up a car at the airport when booking on Turo?
Yes, you can collect cars booked on Turo from certain airports in the US.
Turo has delivery permits at these airports that specify where guests can pick up and return vehicles. If you’re picking up a vehicle at one of those airports, Turo will display pickup location information on the Details page of your trip an hour before your trip is scheduled to start. Location information will include the name of the lot or garage where the vehicle is located and a photo that shows the location in more detail.
Key takeaways
- Turo is the world’s largest car rental marketplace with no membership fees. Guests can create a free account and book vehicles directly in their area, with a wide range of options available across the US.
- On Turo, you browse and book the exact car you want: a specific make, model, and year. With Enterprise, you book by vehicle class and are assigned an available car from that category.
- Turo offers flexible pick-up and drop-off locations, with delivery available from select vehicles; Enterprise operates from fixed branch locations, with custom delivery available in select US cities.
- Both platforms offer long-term rental options, but Turo allows you to pay in monthly installments and extend bookings as needed, while Enterprise offers dedicated long-term rates with no mileage limits at most locations.
- Enterprise offers a formal Business Rental Program and the Enterprise Plus loyalty program; Turo is better suited to travelers who want flexibility, vehicle variety, and an app-based booking experience.
Ready to book with Turo?
Whether you’re after a specific car for a weekend road trip, need flexible pick-up options, or just want to browse something beyond the usual rental fleet, Turo makes it easy to find the right car for your trip. Explore cars available near you and book the exact vehicle you want, on your terms.
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Lucinda Starr
Lucinda is a Sydney-based content specialist and avid road tripper. Having travelled across Asia, North America, Europe and the South Pacific, she's experienced everything from glamping in a Yurt in -30 degrees in The Yukon, snorkelling in the open seas of Vanuatu and hiking the rocky alps of Kamikochi in Japan. She's currently planning her next overseas adventure, a toss-up between a classic #EuroSummer or a multi-day trek through Nepal.
