posted on February 9th, 2017

Mile-high city, mile-high bookings

Our Denver community party is going down tonight, so we thought we’d take a deep dive into what makes this mile-high market tick.

Denver has seen booming tourism over the last few years, and this trend is definitely reflected on Turo — Denver is one of the most vibrant and fastest growing markets in the Turo marketplace. Our data analytics team pulled these handy metrics to help our savvy Denver community understand their market and optimize their Turo businesses.

SUVs are the most frequently searched vehicle type

Unsurprisingly, Denver’s outdoorsiness and proximity to the mountains makes SUVs very in demand. Nationwide, regular cars (including compact, midsize, and fullsize sedans and sports cars) are the most searched vehicle type.

SUVs are also the most frequently booked vehicle type

By a whopping 61%, SUVs are the hot ticket item in Denver. Nationwide, SUVs represent around about a quarter of bookings, showing that SUVs are pretty in demand wherever you are.

Dennis’ Land Rover LR4

“Backroads ready” is the most frequently searched category

Similarly, our “Backroads ready” category includes cars that are ready to tackle the great outdoors, including SUVs, pickup trucks, and other vehicles with all wheel drive. Nationwide, the most-searched category is “Upscale”, including higher end makes and models from the last 10 model years.

“Backroads ready” is the most booked category

“Backroads ready” is also the most booked category and accounts for 23% of bookings in the Denver metro area. Across the US, the “Latest models” category, including all makes from the last few model years, is the most booked category segment.

David’s Ford F-150

Jeeps are the most frequently searched make

Visitors to Denver and locals alike love the pioneering attitude that comes with driving a Jeep, like Zach’s Jeep Wrangler. On a national level, BMW is (by a narrow margin) the most sought-after make.

Jeeps are the most frequently booked make

Jeeps FTW. These hearty automobiles are popular for both their rugged good looks and the rugged performance qualifications on snowy mountain roads. Nationally, Toyota is the most frequently booked make on Turo, probably for its reliability and ubiquity in American life.

Chris’ Jeep Wrangler

The average trip length is 4.23 days.

The perfect amount of time for a perfect long weekend trip into the Rockies.

Peak seasons are winter and summer.

Unsurprisingly, skiers flock to the gateway to the Rockies from mid December to mid March. Once the snows melt and windchills rise, from early June through late September, hikers, bikers, swimmers, floaters, concert goers, and other recreational enthusiasts descend on Denver, making it a truly year-round destination.

Zach’s Jeep Wrangler

Standout owners

These guys have been using the Turo marketplace for years, and have the most completed trips in the Denver metro area.

  1. Zach B., with a whopping 1,093 trips under his belt and 10 cars currently available for rent.
  2. Kyle C., with 633 trips down and seven vehicles for rent.
  3. Loi P., with 538 trips and seven vehicles for rent.
  4. Mike H., with 380 trips and seven vehicles for rent.
  5. Summit R., with 248 trips completed and five vehicles for rent.

Rising stars

These hosts are new to the marketplace but are already wheeling and dealing with blossoming Turo businesses.

  1. Matthew S. joined in September 2016 and already has 67 completed trips and four cars for rent.
  2. Samie H. joined August 2016 and has 51 trips and five cars available for rent.
  3. Jiwanjot W. joined last October and has clocked 30 trips with his three cars.

Chris is the Community Manager at Turo. He’s a proud father to three rescue dogs and has become immune to jet lag in all his travels (or maybe it’s just the coffee).