Prospecting for gold in Sin City
Las Vegas is a bright, shining star in the middle of a vast desert. Even in the throes of a global pandemic, the Las Vegas market is thriving for Turo hosts who earn extra cash by sharing their cars with tourists making their pilgrimage to Sin City, as well as local Nevadans looking to get out of town for a few days.
Though COVID-19 has had (and continues to have) deep, lasting ripple effects on economies near and far, one undeniable trend has emerged — cars are the travel means of choice in these days of physical distancing and limited long-distance travel opportunities.
Las Vegas at a glance
In Vegas, specifically, the rebound in bookings since COVID hit in March has been particularly exhilarating — and when guests are booking, hosts are earning! Car owners in Vegas earned $1,212 on average in July 2020 — a whopping 43% more than the July national average of $848!
July 2020 Vegas host average earnings:
July 2020 national US average host earnings:
2019 national US average monthly host earnings:
|July 2020 Las Vegas trends|
|Average host earnings||$1,212|
|Average trip length||2.9 days|
|Average earnings per trip||$178|
So as visitors continue to flock to both the bright lights of Vegas and the nearby desert oases for outdoor activities, there is a real opportunity for local car owners to cash in on this societal movement. Check out these latest stats for travel trends and earning opportunities for car owners in the Las Vegas market.
Cars for high rollers & penny slotters
And though Vegas is notorious for attracting high rollers, there’s appetite for cars of all stripes. American standards that offer both zesty muscle cars and budget-friendly like Chevy and Ford garner a lot of interest from travelers, while the perennial taste for luxury that is a hallmark of the Vegas crowd makes luxe vehicles like Tesla, Mercedes-Benz, and BMW popular options as well.
|Most searched makes||Most booked makes|
Muscle cars & swishy Teslas are a couple of Vegas sweethearts
Sleek, grumbly muscle cars are a hit in Sin City — perennial classics like the Mustang, Camaro, and Corvette see a lot of action from guests looking to cruise the strip or hit the local driving roads. Adventure mobiles like the forever-favorite Jeep Wrangler and idiosyncratic Polaris Slingshot are excellent options for desert adventuring, while the Tesla Model S and Model 3 are also jockeying for position with the luxury crowd.
|Most booked car models||Most searched car models|
|Ford Mustang||Mercedes C-Class|
|Polaris Slingshot||Tesla Model 3|
|Tesla Model 3||Ford Mustang|
|Jeep Wrangler||Chevrolet Camaro|
|Chevrolet Corvette||Tesla Model S|
A mix of aspirational luxury and pragmatic practicality
Guests booking in Las Vegas are both searching for and booking luxury sport cars, though sensible compact options remain relevant as well as family-friendly midsize and fullsize options. So whatever car you happen to have in your garage — whether it’s a zippy sports car or a daily driver — there’s a good chance you could earn some extra cash by sharing it on Turo.
|Most searched car categories||Most booked car categories|
|Luxury Sport||Luxury Sport|
|Upscale Midsize||Fullsize Sport|
A golden opportunity for car owners
In these volatile economic times, sharing your car is an excellent way to generate some extra cash by leveraging your existing investment. Instead of letting your car depreciate in your driveway, put it to better use by sharing it — you could earn enough to completely offset the cost of ownership, and even turn a profit.
List your car today to start earning.
Launch your car sharing business using your browser — you’ll need some info about the car so make sure it’s nearby.List on web
List a car in a few taps — download the Turo app to start building your business from your phone.Download the app
* This figure reflects the average monthly earnings in 2019 for listings with at least 12 completed trips and at least average quality metrics