posted on April 1st, 2016

The car community and Tesla fanatics have been buzzing for weeks in anticipation of last night’s unveiling of the Tesla Model 3, the company’s first affordable product for the everyman (affordable as compared to its pricier older siblings, the Model S and the Model X).

The New York Times reports Tesla CEO Elon Musk stating at last night’s unveiling that the Model 3 is “the final step in the master plan, which is a mass market, affordable car.” The “secret master plan”, according to the company’s website, is to “accelerate the world’s transition to sustainable energy.”

The Model 3 starts at $35,000 (reportedly $27,500 after federal tax credits for electric vehicles) before adding any bells and whistles, has a 215 mile range per charge, comfortably seats five adults, and goes from zero to 60 in under six seconds. It goes into production in late 2017, so buyers are in for a bit of wait, but you can order one today for a $1,000 down payment.

And how the Tesla crowds did jump at the opportunity to get theirs on lock. According to NPR, by 10 pm last night, the company already had 140,000 pre-orders for a car almost no one had seen. Thankfully, the Model 3 didn’t disappoint, but those soaring order figures certainly speak volumes about the company’s cachet and its almost cultish fanbase.


We’re certainly Tesla fans around these parts, and we can’t wait to get some of those little lovelies into the Turo marketplace. While that may be a couple years down the line, good things come to those who wait, so they say.

Megan is the copywriter and content tsarina at Turo. She lives to wander near and far, never met a beach (or dog) she didn’t like, and loves to talk postmodern lit and theory to anyone who’ll listen.