posted on March 8th, 2017


Tomorrow night we’re hosting our first-ever community party in Phoenix and we’re pretty stoked to make all of your acquaintances. You’ll have a chance to connect with a member of nearly every department at Turo to share your insights and ask questions over a few drinks (of course). To get you jazzed for tomorrow night’s party, we thought we’d break down what makes the Phoenix market hot and dry.

Tourism is Arizona’s largest export industry so it shouldn’t come as a surprise that Turo’s Phoenix market has more than doubled in growth in the last year. Our data analytics team ran the numbers behind the area’s progress to help you understand the market and fine tune your Turo business.

Chibuzor’s Cadillac XTS

Tesla taste with a Toyota budget

Most travelers in Phoenix come wearing their fancy pants, most commonly searching for sexy luxury cars in the “Elite” category or something sporty in the “Fast and Fun” category. Tesla, Jeep, and BMW are among the most-searched makes in the metro area.

Marty’s Jeep Wrangler

However, when it comes time to book, it’s the standard sedans and commuter cars great for popping around town in the “Everyday Drivers” category and an authentic new car smell found in the “Latest Models” category that take home the most dough. Toyota is the overall most popular make booked in the area but BMW still makes the list, followed by Ford.


Paul’s Prius C

Trip types and seasonality

The thriftier trend is also reflected in the Phoenix area’s average daily price being slightly lower than in other locales. However, the market sees longer duration rentals with average trip duration of 4.44 days  — the perfect amount of time to explore all the desert’s unique jaunts.

Nationally, Turo’s high season is during summer and the winter holidays. In Phoenix, high summer and deep winter are actually traditionally quieter periods! Phoenix’s market is big from September to November, and reaches its peak from February to April, right when the weather is at its best.

The market’s largest and most useful discrepancy from Turo’s national average is the amount of trips that start at the airport — half of all trips start at Phoenix Sky Harbor International Airport. The airport is clearly a hot spot for the market so if owners aren’t doing so already, offering curbside delivery is highly recommended.


Paul’s Ford Mustang

Heavy hitters

These standout owners are in a league of their own. Here’s who has hosted the most trips in the Phoenix metro area:

  1. Although he joined the community less than a year ago, Paul M. has hosted 431 trips and counting! He and his family have 28 cars that run the gamut from Civics to Teslas, Priuses to pickups, and even a classic Mustang.
  2. Yusuf Y. comes in a close second with 426 completed trips. Yusuf and his team rent out their diverse fleet of 18 cars from right near the airport.
  3. Megha K. and her husband Jay have an army of nine Toyota Camrys that prove very popular with airport travelers looking for an easy set of wheels.
  4. Michael D. has 11 sedans and minivans that he rents out of Scottsdale that have hosted 137 trips in the last year.
  5. With over three years under his belt, Michael S. is a seasoned Turo vet who has hosted 137 trips. With four upscale cars listed, he’s able to make money without having to hand over the keys so often!

Rising stars

These hosts may be newer to the marketplace, but they’ve already proven themselves sluggers to be reckoned with:

  1. From getting his first request on the platform last September to getting his 432nd just yesterday, Paul M. has quickly become a big player in Phoenix.
  2. Joining the community just six weeks ago, Eric W. has already racked up 25 trips with his Porsche 911 and Chevy Tahoe.
  3. Austin S. listed his Benz and Bimmer a couple months ago and has already hosted 14 five-star trips.

But wait, there’s more

Curious to learn more about Turo’s Phoenix market and meet the rest of the community? Be sure to join us at tomorrow’s community party at the historic DeSoto Central Market!

Chris is the Community Manager at Turo. He’s a proud father to three rescue dogs and has become immune to jet lag in all his travels (or maybe it’s just the coffee).